Contently

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand had a slick new site, detailed persona work, and a strong SEO gameplan.

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Creativity Content Marketing Enterprise Management Content 154

Content Standard

APRIL 22, 2024

Tricia Nichols is a consultant, angel investor, board member, and former CMO at Gap, Estée Lauder, Pepsi, IPP, and Belk. 09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder.

CMO 77

CMO Brand Identity Branding Storytelling 77

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human. The future of content marketing isn’t about choosing between AI and human creativity, but rather about leveraging the strengths of both.

Marketing AI 274

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Contently

FEBRUARY 2, 2021

When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I Just about all companies are looking for marketers who excel at writing and storytelling. For ads, I want creativity. web, email, blog, video). For content, I crave authority.

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Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Good stories tend to naturally stimulate creative visuals like illustrations, animations, and diagrams. You can also get guidance from practitioners like Joshua Reynolds, founder and CEO of Rob Roy Consulting.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

DECEMBER 15, 2020

Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand. Engaging Your Audience with Brand Storytelling. So it’s no surprise that much of the most successful content on the web involves some element of storytelling.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

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Jigsaw Storytelling Acquisitions Marketo 101

Content Standard

DECEMBER 19, 2023

Now’s the time to: Consult SEO experts familiar with SGE dynamics to refine your strategy. Achieving the Perfect Blend of Analytics, Creativity, and Purpose We’ve seen a major shift in how brands perceive and rely on data. We devised a tool to help brands achieve this cost-effectively at scale with AI.)

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Marketing Insider Group

DECEMBER 17, 2019

Have fun with your marketing, and don’t be afraid to show a little creativity. Use the power of storytelling to reach the people you’re ultimately marketing to. Use the power of storytelling to reach the people you’re ultimately marketing to. Experiment, Be Creative, and Don’t Take Yourself Too Seriously. Be creative.

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Tactics B2B Marketing Work Management Planning 271

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. So, in Episode 6 of Insider Interviews , Henke explains how her team approaches brand storytelling – turning complicated offerings into human-oriented content. Rinse and Repeat.

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

Choozle

JUNE 16, 2021

To better understand the strategies for targeting locally for a D2C wellness brand, we chatted with Phil Wocken, Strategist at Adventure Creative. Adventure Creative specializes in offering full-service capabilities for active-lifestyle brands. Phil Wocken We take a different approach from most marketing agencies.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Content marketing is really storytelling in a more strategic way. Get Creative. Creativity isn’t mutually exclusive from B2B content. The creativity is fun, and the titles are engaging. Below are a few of their blogs.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Premier CPA-led business advisory firm Aprio is another great example of creative financial services marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

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Storytelling Thought Leadership Lead Scoring Lead Ranking 227

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Marketing Insider Group

JANUARY 24, 2023

Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications. Set up a quick consultation, and I’ll send you a free PDF version of my books. It’s a significant part of our human nature. Content is like gold.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Get innovative and creative Salesforce professional Jessica Mills shares, “Building a portfolio lets you have fun and unleash your creativity and out-of-the-box thinking. Ready to stand out?

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Martech

MAY 30, 2023

She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. followers) Lindsey McInerney Lindsey is founder and CEO of Black Sun Labs, a web3 and metaverse consultancy.

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Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Hubspot

MARCH 15, 2017

For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can seem like an elusive confluence of meeting the right people, pushing your work into the right hands, and stumbling into the right room at just the right time.

Creativity 68

Creativity Ad Building Advertising Agencies Paid Search Agency 68

Martech

OCTOBER 14, 2022

Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Of course, CMOs can consult on specific needs. Are your brand’s storyteller. Brand storyteller. Get MarTech!

CMO 116

CMO Demand Generation Agencies Advertising Agencies Work Management 116

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Set up a quick consultation , and I’ll send you a free PDF version of my books. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JULY 27, 2021

Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source. You’ll have to get creative (but that’s our job, right?) If you’re ready to explore cutting edge content marketing strategies, explore our Content Builder Services or schedule a free consultation today.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Marketri

OCTOBER 5, 2023

A significant highlight was the diverse ways in which AI is being leveraged currently—from data cleansing to creative processes like drafting initial content. This human-AI collaboration is not only essential for quality control but is a cornerstone for injecting creativity, empathy, and strategic foresight in marketing endeavors.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Content Marketing Institute

JULY 26, 2018

As an expert on character and story – and as a consultant to companies around the world, including Salesforce, Pinterest, Deloitte, and Softbank – Andrew knows that stories matter, not just in movies but also in business. HANDPICKED RELATED CONTENT: The Secret to Hitting the Creative Sweet Spot. You have to break that up.

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Creativity Storytelling Startups Click Rate 61

Thinkers360

FEBRUARY 16, 2024

24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 27 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 34.99 33 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 34.31 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 8 DV Abhang,C.P.M.,CPSM

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B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Martech

JANUARY 3, 2024

“By integrating social within the overall strategy, brands can leverage the unique strengths and audiences of these diverse platforms, ensuring a cohesive and effective marketing presence demonstrated through memorable creative content and experiences that resonate with a broad range of consumers,” said Lawrence.

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Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Sprout Social

AUGUST 3, 2023

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas.

Social Media 90

Social Media Media Content Storytelling 90

Thinkers360

APRIL 18, 2024

However, I have always loved storytelling and found myself drawn to the customer-facing side of the business. I decided to create a new path for myself—one in which I could combine my technical engineering knowledge with my passion for storytelling and customer advocacy. I started as a computer engineer, which I excelled at and loved.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Storytelling can be an incredibly effective marketing technique, as it helps your customers to believe in your mission and to actually become invested in the story of your business.

Product 206

Product Paid Search Agency Planning Storytelling 206

Valasys

NOVEMBER 28, 2023

This growth has given rise to a specialized field: metaverse consulting. This article delves into Metaverse marketing strategies, a key area of focus within metaverse consulting. The value of immersive brand experiences lies in their ability to create deep emotional connections with consumers.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Marketing Insider Group

MARCH 6, 2023

Video Source: The Gorilla Glue Company Find yourself a charismatic host to speak passionately about your product, and brainstorm creative ways to engage your audience during the demonstration. Company Culture Videos Brand storytelling can be one of the most effective ways to make an emotional connection with your audience.

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Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Unlike the character-count restraints often associated with social content creation, content marketing offers an outlet for every marketer’s creative proclivity. Creative design.

Social Media 132

Social Media Work Management Marketing Management Media 132

Marketing Insider Group

AUGUST 11, 2023

Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values. Set up a quick consultation, and I’ll send you a free PDF version of my books. Need Engaging Content for Your Social Media?

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Social Networks Business Work Management Social Media 179

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Audience and market intelligence uncover whitespace in the market and give editorial and creative direction to your stories.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145