Enhancing Trade Show Presence: Moving Beyond the Booth


If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers , and capture valuable data at trade shows. Trade Show Sponsorships.

B2B Marketing: the end of traditional conferences and trade shows?

Exo B2B

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows.


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Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Get a glimpse into a vendor within the safe confines of a group. Great conferences are rich with case studies, trends and advanced practices.

When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. The real value of trade show interactions. Optimizing face-to-face conversations at trade shows.

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect. Promote your participation to customers and prospects prior to the show. Continue post-show marketing with an appropriate offer.

Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. This year's Secure360 conference addresses the challenge of maintaining security in a world that's evolving and maturing rapidly, including challenges like information warfare.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. Talks by experts such as Brandon Dixon from RiskIQ and Marc Rogers of Cloudflare look to be an interesting catch if you sign up quickly for the show. RSA Conference.

Improve Your Trade Show ROI: A Guide for Marketers


That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance.

The 22 Best Virtual Event Platforms


All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Pricing: contact vendor. Pricing: contact vendor.

Trade Shows Canceled? 5 Strategies to Keep Your Sales Pipeline Active

Lake One

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. That reflects findings from some of the email marketing benchmarks published by email software vendors.

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]


You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation.

Six Ways to Connect with Hard-to-Reach Business Buyers


Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Keep your branding fresh and modern to show credibility: the key is to create a seamless experience between someone’s experience with a company in-person and online.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

made its trade show debut at EXHIBITORLIVE in Las Vegas this week. Conference attendees were highly attracted to the revolutionary solution for event lead capture. integrated with ITN International, the show’s lead retrieval provider , to support lead capture via NFC badge scan. Booth attendees received a text message follow up, often before they had even left the booth, and ensuing communication as post-show engagement continued. Dallas, TX – GoExhibit!™

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI


The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

40 Event Marketing Statistics

Lead Liaison

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Just 6% of marketers believe their company converts trade show leads, contacts and conversations into customer business extremely well, although 27% feel they do so moderately well, and another 41% feel they’re getting better ( source ). 35-50% of sales go to the vendor that responds first ( source ).

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Stage 3: Vendor Selection. Content Marketing Marketing Planning Marketing ROI Marketing Strategy Trade Shows and Events b2b demand creation buying cycle framework demand generation siriusdecisions tony jaros

In B2B Marketing, Don’t Forget the Basics


Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. And the best way is to use a systematic approach to attending conferences. Summary of Conference Note Taking 1.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference?

The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Trade shows.

More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor. If you don’t have the proper solutions in place, like a CRM or a marketing automation platform, ask your Event Lead Management (ELM) vendor if they offer solutions for that need, as well. Will your vendor be there to support you?

how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.)

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference


This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. I attended sessions for two days straight, listened to a handful of big keynote speeches and took to the convention floor to meet other marketers and vendors in the industry. Read More: How to Market Your Business While Attending an Event or Trade Show (Free Printable Checklist)].

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Insidesales.com conducted a study that found 35-50% of sales go to the vendor that responds first. Remind them of a product feature that sets you apart from other exhibitors at the trade show. Those that actively attend trade shows, conferences, or other marketing events are not passive. Infographic Lead Nurturing Revenue Generation Blog Event Follow-Up Marketing Strategies Trade ShowsMarketing events can be a very costly effort.

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed.

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


When we say “virtual conference,” we don’t just mean webinars. Virtual conferences have become a more popular medium to develop and reach large audiences. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. 1) What is a virtual conference? 2) Why should you host a virtual conference? What is a virtual conference? Imagine a conference.

10 B2B Marketing Strategies for a World Without Face-to-Face Events


Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers.

Sales Intelligence: What to Expect When You’re Prospecting


Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? At trade shows and events, some sales professionals collect as much contact information as possible.

20 Blog Posts to Guide Your Event Marketing Strategy


From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! 6 Ways to Stand Out in a Trade Show Exhibit Hall. Unfortunately, trade shows are expensive and time consuming.

The Beginner’s Guide to Brand Activation


Most experiential marketing campaigns involve live participation, often as a part of a larger event or show. Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Example Callout: Find Us At EXAMPLE CONFERENCE Booth 24.