Martech

DECEMBER 22, 2021

Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Watch the rest of this presentation at the MarTech conference here (free registration required).

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Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. Q: Scott Brinker revealed the “MarTech 8,000” this past spring and despite some “churn” YoY the number of MarTech solutions and vendors was up again this year.

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Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “Are the other touchpoints working well enough to get a prospect to the landing page?” ” asked Haeri.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Navigate the Channel

JANUARY 3, 2022

Think About Touchpoints in Your Booth Experience. However, you want to be mindful of potential “touchpoints” within your booth — i.e., spots where people are literally touching items like iPads, pens, samples, brochures, etc. Creating an interactive experience to delight trade show attendees is an excellent idea.

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Trade Show Planning Personalization Guidelines 65

Circle Studio

NOVEMBER 23, 2021

Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. This year’s Adobe MAX conference is just one example of what this production quality looks like. Virtual/hybrid events. AI-powered marketing.

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Martech

DECEMBER 2, 2021

He added, “Often this is due to an inability to use intent data and outreach at various touchpoints.”. Marketers can help address this issue by adjusting their ABM strategy to offer more personalization options at each touchpoint. Image: Renegade. Finding a scalable ABM strategy. Learn more here.

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Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Martech

JULY 22, 2021

This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). It seemed fine at the time. And then the news takes a turn for the worst. Former Salesforce CMO Buscemi joins Clari Board.

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SpotMe Blog

OCTOBER 20, 2022

In fact, 96% of them say they would benefit from more virtual HCP events and conferences. So, how can you give your HCPs the same personalized, relevant, and effortless experiences they get from other digital touchpoints? From medical meetings, sales training, life science conferences, summits, webinars, telemedicine and lectures.

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Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Customers are telling brands a little bit about themselves at every touchpoint, which is invaluable data. Is your brand keeping pace with these changes?”. That’s where CDPs come in.

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Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

6sense

NOVEMBER 9, 2021

We’re committing to events for late third quarter/fourth quarter BUT I’m negotiating guarantees that the participant to vendor ratio will be AT LEAST 2:1. We run a large virtual conference and we don’t offer booths. Vendor assets are presented in the same screen people watch speakers from (we use PathFactory).

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Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Heinz Marketing

APRIL 20, 2023

It illustrates the touchpoints that your prospects go through outside of your website, such as social media and content platforms, doing research. This is information about your company shared and collected by others, such as reviews, publishings, and surveys conducted about your company by other organizations.

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Purchase Intent Top of Funnel Purchase Intent 59

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. However, many organizers just expect visitors to arrive at their booth when the doors open or to choose their conference session from the many options during the same time slot. Leads trickled in and then wasted away. Make It Easy.

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Tactics ROI Planning B2B Thought Leadership 134

chiefmartech

APRIL 24, 2018

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors.

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Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

chiefmartech

MARCH 30, 2019

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. Negotiating effectively with martech vendors. Managing customer identity across multiple martech touchpoints. Negotiating, managing & migrating martech vendors.

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Work Management Marketing Management Marketing Budget Planning 58

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. How buyers do their research.

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Work Management Marketing Management Research Allocation 98

Kapost

JANUARY 3, 2017

Before we start with the new model, let’s set a baseline definition: Experience: a set of content assets or touchpoints that move a customer persona from a set of questions to a set of conclusions. It can be a physical, in-person conference or event, a help article, or a get-started guide. An Experience, Defined. a sales rep).

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Marketing Management Touchpoints Forrester B2B Sales 94

chiefmartech

MARCH 20, 2018

It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships. Click on the agenda below for details of everything we’ll be covering at the conference. I hope to see you there!

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Enterprise Management Network Marketing Marketing Management Reachforce 45

chiefmartech

DECEMBER 11, 2016

While the marketing technology landscape is a thriving example of horizontal competition — thousands of martech and adtech vendors competing with each other to be selected by marketers — there is also a powerful axis of vertical competition in digital marketing. Will you be the vertical disruptor or the vertically disrupted?

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Verticals Work Management Marketing Management Planning 91

chiefmartech

SEPTEMBER 15, 2017

So when Tencent invited me to keynote the 10th anniversary of their MIND marketing conference in Shanghai, I couldn’t resist the opportunity to participate — and to learn. They own the interface to the consumer across multiple touchpoints. The same goes with independent martech software vendors.

Enterprise Management 60

Enterprise Management Marketing Management Verticals API 60

Sprout Social

NOVEMBER 11, 2021

Integrations vary per vendor and so does the quality. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. The good news is that these challenges are fixable—and don’t have to come at additional cost. an easy set up so you start seeing results fast).

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Digital Asset Management Social Media Work Management Marketing Management 122

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* It’s true that customers today expect every company to track their interactions and respond intelligently across all touchpoints.† Join us then and find out. *

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Marketing Strategy Marketing & Strategy Planning Business 120

chiefmartech

DECEMBER 27, 2016

For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? These can and will be used by martech vendors, of course, to stay competitive in the AI era.

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SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. These companies have expertise in the healthcare industry and understand the unique needs of pharma companies and professionals, as well as HCP expectations.

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Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

JUNE 26, 2023

1: Assess your current digital experience “To build out a best-in-class digital experience, first you understand your buyers’ needs and their challenges,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. They’ll buy just based on email, web, a deal, or a recommendation.”

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Digital Experience Platform Work Management Marketing Management Touchpoints 99

chiefmartech

DECEMBER 16, 2015

But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be, by and far, the best one yet. Yes, I’m biased. But if you read the following, I think you’ll agree.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

chiefmartech

SEPTEMBER 19, 2016

I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15% off the regular ticket price. Risks and challenges for vendors and marketers in an age of disruptions.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 40

chiefmartech

OCTOBER 8, 2015

And the truth is that marketing technology vendors have been making incredible progress on simplifying a lot of these integrations. But that seems a much harder nut to crack, with customer touchpoints multiplying in a kaleidoscopic fashion around us. Our MarTech Europe conference is just a week and a half away.

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Enterprise Management Work Management Marketing Management Peer-to-peer 40

Outgrow

SEPTEMBER 23, 2022

” of course all these wonderful, innovative, mar-tech, vendors can dazzle you with amazing demos. So how can CDPs help marketers deal with a multitude of touchpoints and turn customer data into actionable insights? Saksham Sharda: So we talked to Jay McBain as well, who was also at the ecosystem conference.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Marketing Insider Group

JUNE 15, 2020

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak.

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Martech

JUNE 12, 2023

We saw great diversity in enterprise needs and maturity (and fortunately, a wide range of vendor offerings to meet those), plus some common questions which I’ve also fielded at recent conferences and webinars. E.g., email touchpoints with website personalization and commerce recommendations? Our WCM/CRM/social/ecommerce/etc.

Enterprise Management 108

Enterprise Management Digital Asset Management Work Management Marketing AI 108

chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Martech

NOVEMBER 22, 2021

“You’ve known this change is coming, yet delivering results was required to truly connect and collect all of your data on your customers with privacy controls and governance at the center,” said Dustin Raney, Director of Identity Innovation at Acxiom, in his presentation at our MarTech conference. ” Image: Acxiom.

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Ad Building Branding Brand Identity Privacy 102

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Content Marketing Institute

DECEMBER 21, 2018

He’s a distinguished educator who has devoted his career to sharing the power of story in Hollywood, corporate board rooms, and conferences/workshops. Jay is a master rising-star keynote speaker at marketing conferences around the world. “As with the weather, everybody has an opinion, but nobody does anything about it.”. Jay Acunzo.

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Work Management Advertising Agencies Marketing Management Content Marketing 90

Martech

MAY 23, 2023

“When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference. This includes the website, mobile app, social media, service chats, paid media and other digital and offline touchpoints. Get MarTech!

Ad Building 124

Ad Building Marketing & Strategy Digital Marketing Funnels Top of Funnel 124

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Webinar and conference services.

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