Bluetext

AUGUST 27, 2021

Last week the goliath of technology conferences held in the U.S., The emergence of the Delta variant, right as tech companies were resuming planning for in-person events, exponentially complicates the decision-making process for the 2021-2022 tech conference strategy.

Conference 26

Conference Personalization Lead Ranking PR 26

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. More COVID-19 Coverage.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Sword and the Script | B2B

AUGUST 8, 2023

Most companies publish case studies in both HTML (74%) and PDF formats (73%); and More than half (56%) want to try video case studies – but 69% say video is hard or very hard to get customers to agree to, compared to 40% that say the same for text. Do you need help with B2B tech marketing and PR? How are case studies being used?

Case Studies 81

Case Studies Case Study Advertising Benchmark Paid Search Agency 81

Sword and the Script | B2B

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Need help with marketing or PR?

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Search Engine Land’s LinkedIn Group is a go-to destination for discussions on all facets of search engine marketing but specifically aspects of search technology, campaign execution, and news related to conferences and events run by Third Door Media (the organization that runs Search Engine Land). Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences. Sharing snippets of quotes from the company about the award on social media. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Moz

DECEMBER 17, 2019

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Digital PR link building. The costs for an average digital PR campaign start from $30k–$40k USD.

Link Building 67

Link Building Ad Building Outreach Domain 67

Directive Agency

SEPTEMBER 21, 2018

Using Conferences for Link Building. I like to find the biggest conference in the industry that our client is in. So if we have a manufacturing execution systems client, I want to find the largest MES software conference on the market. I find all the exhibitors at that conference.

SEO 71

SEO B2B Best Practices SERP 71

chiefmartech

AUGUST 10, 2017

It reveals the five major functions of the marketing organization as seen from the CMO’s chair: Comms & PR. You and I can both ask Rishi some of those questions next week, in a free webinar that the MarTech conference is hosting on Tuesday, August 15, at 1pm Eastern. Why is the MarTech conference sponsoring this webinar?

Peer-to-peer 62

Peer-to-peer Marketing Management CMO Conference 62

Moz

MARCH 27, 2019

Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry. Head of PR & Content — Aira Digital. Casie Gillette. Shannon McGuirk.

Marketing Analytics Tools 49

Marketing Analytics Tools Advertising Agencies SERP Paid Search Agency 49

Valasys

JULY 17, 2020

According to a report by Financesonline.com, the B2B enterprises with mature lead generation processes are able to generate 133% more revenue compared to the average enterprises. If the executives of your company are directly involved in marketing and PR communications, it showcases a transparent and trustworthy culture.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

SpotMe Blog

MAY 11, 2023

Partnering with top medical communications companies is an important step toward ensuring that your next medical conference or event is a success. Cost – Get quotes from different medical communications companies to compare the costs involved and make sure you’re getting the best deal possible. Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Biznology

JULY 17, 2018

How has that compared to when you, or someone you know, has hired a bonded professional moving service? And then compare that to hiring someone between the pros and your mates: dudes off Craigslist? Wouldn’t that be a PR disaster? Throw in some health and beauty products and maybe you can compete. Something like that?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

NuSpark Consulting

MAY 24, 2012

It was very well received at the annual conference this week. Outbound includes advertising, trade shows, direct mail, and PR. This week SiriusDecisions presented their new demand waterfall model. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

NuSpark Consulting

MAY 24, 2012

It was very well received at the annual conference this week. Outbound includes advertising, trade shows, direct mail, and PR. This week SiriusDecisions presented their new demand waterfall model. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

KoMarketing Associates

SEPTEMBER 24, 2015

In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Make the content interview legwork easier on yourself by: Recording the conversation (especially important when you’re conducting interviews in person (during a conference, tradeshow, etc.)

SME 120

SME Content Marketing Proposals Work Management 120

Content4Demand

DECEMBER 6, 2022

I’ve been talking a lot about the demand-gen side of the house, but we use this in our PR. It just expanded our entire marketing strategy and really fed it from PR all the way to bottom-funnel demand-gen content. Does it compare to the other things that we already know?” We are pitching this to media.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

readwrite

APRIL 25, 2019

I’m often the only woman in a boardroom , speaking on a conference agenda, or attending an executive meeting. And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. Compared to gender-balanced brands, male-skewed brands are valued, on average, $9 billion less.

Paid Search Agency 52

Paid Search Agency Ads Advertisements Advertising 52

readwrite

APRIL 25, 2019

I’m often the only woman in a boardroom , speaking on a conference agenda, or attending an executive meeting. And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. Compared to gender-balanced brands, male-skewed brands are valued, on average, $9 billion less.

Paid Search Agency 52

Paid Search Agency Ads Advertisements Advertising 52

Marketing Craftmanship

JUNE 11, 2015

The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” This disconnect is the #1 reason why marketing is held in such low regard, compared with other professional disciplines.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Valasys

DECEMBER 23, 2020

Do you have trouble keeping up with back-to-back conferences? of high income is seen in companies that use marketing automation compared to non-users. A total of 23% of professionals say that marketing automation is nice for PR outreach and promoting titles. Time-Saving. More than 3.1%

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. What do I have to say compared to these amazing presenters from last year?”. . Here’s how it went down: . I think).”. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). 34% said ebooks.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population.

Social Media 161

Social Media Media Stats Statistics 161

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

MAY 12, 2010

Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. You'll like it.&# He tries it and he does. link] [link] Maria A.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Hubspot

JULY 10, 2019

Take a look at this chart comparing B2B and B2C customers. Customers often have to confer with decision makers and other members of their chain of command before making a purchase decision. Customers rarely need to confer with others before making a purchase decision. for b2b marketing. for b2c marketing. Purchase Purpose.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. The Comparative Performance of Brand vs Direct Response Campaigns. There is something new and insightful to read every day.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

GreenRope

MARCH 1, 2015

Our marketing team competes with companies with massive advertising and PR budgets. We can never outspend a huge company, but we can show the world how we compare to those huge companies. Websites like TrustRadius , G2Crowd , and Ombud are a great place to compare different software companies and what they offer. About to fall?

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

Our marketing team competes with companies with massive advertising and PR budgets. We can never outspend a huge company, but we can show the world how we compare to those huge companies. Websites like TrustRadius , G2Crowd , and Ombud are a great place to compare different software companies and what they offer. About to fall?

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

Our marketing team competes with companies with massive advertising and PR budgets. We can never outspend a huge company, but we can show the world how we compare to those huge companies. Websites like TrustRadius , G2Crowd , and Ombud are a great place to compare different software companies and what they offer. About to fall?

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

Our marketing team competes with companies with massive advertising and PR budgets. We can never outspend a huge company, but we can show the world how we compare to those huge companies. Websites like TrustRadius , G2Crowd , and Ombud are a great place to compare different software companies and what they offer. About to fall?

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

Our marketing team competes with companies with massive advertising and PR budgets. We can never outspend a huge company, but we can show the world how we compare to those huge companies. Websites like TrustRadius , G2Crowd , and Ombud are a great place to compare different software companies and what they offer. About to fall?

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

Our marketing team competes with companies with massive advertising and PR budgets. We can never outspend a huge company, but we can show the world how we compare to those huge companies. Websites like TrustRadius , G2Crowd , and Ombud are a great place to compare different software companies and what they offer. About to fall?

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40