SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so.

Conference 52

Conference Contacts Personalization B2B 52

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 123

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 123

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. To showcase their credentials, every client-facing employee should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Marketing and sales were two good examples.

Paid Search Agency 113

Paid Search Agency Planning Ad Building Enterprise Management 113

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Metadata

MARCH 1, 2022

While we’re excited about this news, we’re even more excited about the future and what we’re building for B2B marketers. As a former software engineer, my marketing approach has always been rooted in experimentation. What was the ROI? But most B2B marketers don’t operate as engineers do. Sign up for the event.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. What are Sales Tools? Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What problems do sales tools fix? What Is The Most Important Tool in Sales?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. What are these guys doing differently?

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 99

Marketing Automation Services Top of Funnel Marketing Automation Automation 99

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. And your product or service may be exactly what they need to solve it. Embrace Marketing Partners. Banner ads?

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Salesforce Marketing Cloud

MARCH 28, 2023

The customer view What’s missing from the customer experience? What the difference looks like 84% of IT leaders believe generative AI will help them serve customers better. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.

Generation 98

Generation Work Management Lock-In Marketing Management 98

DealSignal

FEBRUARY 14, 2019

The relationship between Marketing and Sales can be contentious. It’s an old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones, while Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. Eliminating bad leads.

Ideal Customer Profiles 83

Ideal Customer Profiles Planning Sales Qualified Leads Case Study 83

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Martech

MAY 3, 2022

In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A First-party data comes to marketers by way of the information customers share and the behaviors they engage in through an organization’s digital touchpoints.

Activities 96

Activities B2B Marketing Digital Marketing Funnels B2B 96

ClearVoice

MARCH 6, 2023

So, what does the future of the gig economy look like? In this article, we’ll discuss what the gig economy is and its downsides. Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What is the gig economy? What are the downsides of the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

chiefmartech

JANUARY 5, 2020

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape.

Thought Leadership 129

Thought Leadership Work Management Marketing & Strategy Custom Publishing 129

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. The expectations can be overwhelming.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Unbounce

JUNE 11, 2019

You also don’t need to be an expert on AI to understand how it’s going to transform lead generation and conversion for marketers. What next actions to take to convert a lead. What content and offers resonate most with leads. AI in marketing is still in its infancy. Who outside your database represents an ideal lead.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Golden Spiral

JANUARY 18, 2022

Open and integrated communication between your marketing team and the sales team will make a difference in your organization. In recent years, synergy between marketing and sales has been dubbed Smarketing —the process of integrating marketing and sales processes to obtain a common, integrated approach. Work smarter, not harder.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Yet in B2B marketing, there’s a reason they’re still incredibly popular. Events can be chaotic, complicated, and expensive.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. ” What is a marketing technologist? .

Enterprise Management 102

Enterprise Management Work Management Marketing Management Marketing Budget 102

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. What information sources do they trust to aid their decision? And not forgetting, what challenges do they face? Understanding customer pain points is key when it comes to knowing what content to share. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Customer Experience Matrix

AUGUST 25, 2016

to unify data marketing campaign to opportunity mapping to support attribution combine data from marketing automation, Web analytics, and CRM track offline channels such as conferences, direct mail, outbound hone calls capture detailed interaction history for each Web visit (mouse clicks, scrolling, active time spent, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

KoMarketing Associates

JANUARY 17, 2017

When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Topic Generation. Topic Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

SpotMe Blog

JULY 21, 2023

With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. This doesn’t all come as a complete surprise,” I said, “but it’s a refreshing reality check.”. These are the admitted compulsive obsessives who make marketing work.

Order 119

Order Marketing Automation Services CMO Marketo 119

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

DealSignal

FEBRUARY 14, 2019

The relationship between Marketing and Sales can be contentious. It’s an old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones, while Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough.

Ideal Customer Profiles 40

Ideal Customer Profiles Planning Sales Qualified Leads ABM 40