Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 122

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 122

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Martech

OCTOBER 8, 2021

Building an always-on marketing machine. Making the case for marketing technology within your organization. More from the MarTech Conference >> Developing a marketing personality. It can help to show them parts of the automated process to be as transparent as possible. Snapshot: Marketing automation.

Marketing Automation Services 140

Marketing Automation Services Ad Building Brand Identity Branding 140

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Data adds customer context.

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 127

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads? Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Customer Experience Matrix

MARCH 16, 2012

My original reaction was “I told you so”, since I’ve been talking about the convergence of CRM and Web site management for years. Just to clarify my argument, the case for convergence between CRM and Web site management boils down to the fact those are the two main systems that companies use to interact with consumers.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. It also offers built-in marketing optimized for search. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. ” Image: Snowflake.

Work Management 126

Work Management Marketing Automation Services Marketing Management Paid Search Agency 126

LeanData

NOVEMBER 22, 2022

Your hard-working sales reps hustle to chat with every conference attendee with a pulse. So you count yourself lucky if, at the end of the conference, you fly home with a handful of potential customers and 2,000+ badge scans. For many organizations, conference follow up looks like this: . (1) A lot, it turns out.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Customer Experience Matrix

OCTOBER 4, 2011

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. The company’s major clients are cable TV systems but it also serves education and other areas.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Martech

OCTOBER 14, 2021

Fact one: “Digital Asset Management is a metadata engine that can drive your content through a myriad of channels on a ton of devices with the automation and analytics your business needs to compete today and in future digital ecosystems.” ” Mistake one: “Everyone goes looking for a vendor first.”

Digital Asset Management 105

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 105

LeadSloth

MARCH 8, 2010

Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. Don’t start with a technology shopping list, e.g., CRM, email platform, analytics, etc.

Startups 96

Startups Paid Search Agency Work Management Marketing Management 96

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Then they started getting picked off and integrated into broader marketing suites. It’s a scaling issue.”

Acquisitions 110

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 110

Cintell

DECEMBER 20, 2018

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. Its core mission is data quality, which it addresses using a variety of techniques and vendors.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. For fields containing data that is structured (e.g.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Inbox Insight

NOVEMBER 1, 2021

Marketing tech buyers: Top pain points and what these mean for your content strategy…. The overriding pressure points facing marketing tech buyers are Social Media (26%), Customer Relationship Management (CRM), 24% and Customer Loyalty (22%). In Q2 of 2021, marketers spent 49.9%

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. After listening to the analyst conference call (available at (303) 590-3030 passcode 4623918), I still can''t say. People integrate CRM with back-office systems all the time.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

BDB

MARCH 26, 2024

It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its exponential growth since early 2023. Supporting the buyer journey The evolution of the B2B buyer journey and how marketing technology can support that journey also received no undue amount of focus.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Rizzo had kicked off proceedings by declaring that marketing ops has moved into the mainstream. Lake Lanier Islands: Location for Summer Camp.

Order 117

Order Marketing Automation Services CMO Marketo 117

SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Content personalization is not a new concept.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Unbounce

JUNE 11, 2019

For each use case, we’ve also listed a tool you can look into starting today, based on the more than 45 profiles we’ve done on AI-powered vendors. There are lots out there, and marketers need to verify for themselves how (and how effectively) each vendor uses AI. These capabilities are increasingly baked into the company’s CRM.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Martech

DECEMBER 8, 2021

And that’s where a lot of marketers find themselves today,” he said. Maybe the answer most marketers would give you would be marketing, but who really logs in to marketing automation, who uses marketing automation?” Read next: What is ABM and why are B2B marketers so bullish on it?

Account Based Marketing 90

Account Based Marketing Buy Process Marketing Automation Services 90

SpotMe Blog

JULY 28, 2023

But they’re still using an event platform to help with things like event marketing, registration, onsite check-in and badging, engagement, and post-event follow-up. They say it’s mainly because of the value they get from being able to send targeted communications to HCPs fast and collect big amounts of data in their CRM – usually Veeva.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

BenchmarkONE

MARCH 12, 2019

We all have so many overlooked connections we aren’t leveraging such as: Former clients Past bosses and co-workers Vendors Tradeshow or conference attendees LinkedIn connections Mentors. That’s where a CRM and marketing automation tool comes in handy. A simple “Hi [first name], how have you been?

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Spending 71

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. “We’re

Marketing Automation Services 110

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 110

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

DemandBase

MAY 14, 2019

Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips. Read on for 15 great tips from ABM practitioners and vendors.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Marketing automation for micro-businesses is fundamentally different from marketing automation for larger firms.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. I still think Infusionsoft could be displaced by an aggressive, well-funded competitor, especially as marketing technologies and methods continue to change. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120