chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Biznology

OCTOBER 29, 2019

Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Use of ratings and reviews sites in B2B.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. To determine whether it’s right for you, use this handy PPC calculator by Gartner Digital Markets to calculate your max CPC. Let’s explore each of these options.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

FunnelEnvy

MARCH 18, 2024

Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. AI boost for consideration phase: AI can help personalize the experience by providing relevant product comparisons, case studies, and demos tailored to the specific needs of each buyer persona.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SalesIntel

OCTOBER 20, 2023

High-level comparison: Source: Gartner ( Source ) This article will compare the two data platforms based on real user reviews, considering different parameters to help you make informed choices. But before that, let’s quickly review what Zoominfo is used for.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Martech

OCTOBER 6, 2021

This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech Conference. Content Optimizer will recommend specific improvements to email campaigns based on an AI-driven comparison of the content with best content practices gleaned from Mailchimp’s billions of marketing data-sets.

Paid Search Agency 86

Paid Search Agency Acquisitions Gartner Digital Transformation 86

Engagio

OCTOBER 18, 2023

Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making. Patient – with less emphasis on short-term calls-to-action such as demos and more on high-value engagements such as meetings to share insights or trends.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Litmus

MARCH 31, 2022

In fact, a study by Gartner reveals that 63% of digital marketing leaders are struggling with personalization. Help them make comparisons. Personalized marketing can deliver measurable and tangible benefits for businesses—but let’s be honest. Find answers to their questions. Personalization can expedite conversions.

Personalization 83

Personalization Work Management Marketing Management Paid Search Agency 83

The ROI Guy

APRIL 5, 2018

Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. SOURCE: Gartner: The Disappearing Opportunity - [link].

Budget Programs 45

Budget Programs Allocation Software Buy 45

6sense

OCTOBER 1, 2021

Gartner says the average buying committee has reached 11 persons.) Most importantly, this AI driven approach lights up the Dark Funnel , discovering and matching the trace evidence left behind when buyers engage with relevant third-party sources like competitor pages, product comparison sites and trade outlets.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Televerde

JANUARY 12, 2021

77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Product comparisons, peer reviews, and industry blogs are all valuable. You’ll see much more success by developing a multichannel strategy for lead generation that empowers buyers and improves their experience.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Salesforce Marketing Cloud

JANUARY 26, 2024

Recognizing a lead as an SQL means your sales team can adopt a more direct approach, providing specific product information like datasheets, whitepapers, comparison guides, or demos tailored to the lead’s needs, addressing their concerns and guiding them through to close.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

TrustRadius Marketing

FEBRUARY 4, 2020

Gartner Marketing Symposium|Xpo. The Gartner Marketing Symposium is made up of over 1,600 CMOs and marketing executives who use trustworthy market research to drive their customer experiences. This conference dives into what Gartner analysts have to say about changing markets and industries. Date: June 1-3.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Martech

JUNE 12, 2023

Drawing a comparison, marketing technology systems need ongoing updates and maintenance, much like a tree requiring regular care to bear fruit. However, proactively managing this debt can increase efficiency by up to 50%, according to Gartner.

Work Management 73

Work Management Planning Marketing Management Lead Scoring 73

Martech

DECEMBER 8, 2021

” Data from Gartner suggests that 17% of time in the buying cycle is now spent with a salesperson — representing, said Cavanaugh “a massive decrease.” “I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget.

Account Based Marketing 73

Account Based Marketing Buy Process Marketing Automation Services 73

DAGMAR Marketing

MARCH 20, 2023

By 2027, Gartner predicts that 80% of enterprise marketers will enforce a dedicated content authenticity function to combat misinformation and fake material. If you’re thinking of replacing human-generated content with AI-generated content, view our side-by-side comparison below.

Marketing AI 52

Marketing AI Generation Business Content 52

Vision6

DECEMBER 17, 2023

According to Gartner , only 44% of MQLs pass through sales as a potential good fit. Arming your sales force with comparison guides and optimised landing pages is a great way to intrigue and convert these leads. These are like the curious window shoppers who’ve stopped by your website and are looking around.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Televerde

JANUARY 12, 2021

77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Product comparisons, peer reviews, and industry blogs are all valuable. You’ll see much more success by developing a multichannel strategy for lead generation that empowers buyers and improves their experience.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

6sense

DECEMBER 8, 2021

To succeed, we have to make it easier for buyers, what Gartner Inc. Vendor comparisons or demos don’t enable early stage buyers, but acts of service like an assessment, case study or e-book help buyers begin their journeys. flat out calls “ buyer enablement.”.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

Sana Commerce

OCTOBER 9, 2022

Even though New Zealand is a smaller country in comparison to Australia, it’s gone through a huge transformation. Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant for Digital Commerce. They have worked hard over the past few decades to form trade agreements with Asian countries. New Zealand.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

Zoominfo

MARCH 21, 2022

These data points were then contextualized in comparison to levels of base compensation to determine their overall impact. The greatest indicator of employees’ likelihood of quitting their jobs was toxic workplace culture. It’s 10 times more likely to cause employee attrition than how much they get paid.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Content Standard

JUNE 12, 2017

So as Cassandra gets ready to settle in and get very cozy with her good friend Excel, what benchmarks should she consider as points of comparison for her own team’s expenditures? Image attribution: Andrew Neel. Keeping Up With The Joneses. As for why spend has continued to trend upward, marketing technology is largely to blame.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% Source: Gartner Says Worldwide IT Spending to Grow 3.7

Work Management 40

Work Management Marketing Management Gartner Forecasting 40