Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Readers have high standards for thought leadership content.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

Allocation 90

Allocation Peer-to-peer Marketing Budget Work Management 90

Sprout Social

SEPTEMBER 18, 2023

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. This will give you an idea of what your marketing budget should be.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

PureB2B

FEBRUARY 8, 2022

McKinsey says that organizations that maximize customer behavior data can generate business insights that lead to outperforming their peers by 85% in sales and over 25% in gross margins. This is related to customer retention and consistently bringing in new markets to expand, retain, and replace clientele.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Walker Sands

MAY 19, 2022

AANHPIs are also the racial group most likely to be hired for high-tech jobs — at Apple, Facebook, Google and Microsoft, AANHPIs comprise at least a third of the company’s workforce. Asian American Native Hawaiian and Pacific Islanders represent over 45 nationalities and many more ethnic groups, and account for 60% of the global population.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Work Management Statistics 98

Biznology

APRIL 8, 2021

Call me jaded, but I can’t cheer for a company that just a few years ago had a policy of punishing their pregnant athletes. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. No human, no company is perfect. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

Call me jaded, but I can’t cheer for a company that just a few years ago had a policy of punishing their pregnant athletes. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. No human, no company is perfect. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

JULY 23, 2014

And you’ve got a lot of company. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. Encouraging, isn’t it?

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Brandpoint

NOVEMBER 6, 2019

For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations. The famous journalist is no stranger to political drama and sniffing out the truth in a highly publicized environment.

Conference 108

Conference Generation PR Peer-to-peer 108

ClearVoice

JULY 29, 2021

A virtual PR agency primarily staffed by freelancers: April Margulies began her career working at top agencies including Weber Shandwick, Edelman, and Rubenstein Public Relations. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

KEO Marketing

SEPTEMBER 30, 2016

KEO Marketing Earns Stevie ® Based on Number of Peer and Public Votes in the “Employer of the Year” Category. The company received the required number of peer and public votes in the “Employer of the Year” category for advertising, marketing and public relations companies to earn a Stevie Award.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Paid Search Agency Planning 48

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

markempa

APRIL 29, 2013

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Gal Borenstein, CEO and Chief Strategy Officer, the Borenstein Group , a branding, marketing and public relations consultancy.

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120

KEO Marketing

APRIL 19, 2016

Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. Zylstra, president and CEO of the Arizona Technology Council. “We

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hinge Marketing

MARCH 11, 2021

However, more and more folks are realizing that they can leverage research as an investment for an outward function: teaching target audiences about industry and peer behaviors, priorities, trends, and perceptions. How many other marketing tactics that you use can be documented as helping companies grow faster and be more profitable?

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Navigate the Channel

AUGUST 24, 2023

You are in good company, too. RELATED: Don’t Let Your Company Make These Content Marketing Mistakes! or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. But, we must inject some caveats: Know your audience.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Hubspot

MAY 2, 2019

To lighten his customer’s load and, in turn, grow his company’s profits, Goldman teamed up with a mechanic to develop the first shopping cart, and in 1937, he introduced his invention to all of his stores. But initially, the shopping cart didn’t explode in popularity like Goldman thought it would. Sony Ericsson. BlackBerry.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

Tony Zambito

JULY 24, 2011

Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

ClearVoice

JULY 16, 2020

The concept not only applies to in-house talent and how companies hire, communicate with, and reward their employees. Gender, ethnicity, and sexual orientation are all on the radar screen when companies select talent — staff or freelance. Age discrimination lawsuit settlements have cost companies from $2.85

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Hubspot

JUNE 1, 2023

Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). And that’s okay. Rebounding After a Layoff 1. Negotiate your severance package.

Tips 69

Tips Peer-to-peer PR Ideal Customer Profiles 69

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. How would you feel if a company sent a sales pitch your way right now? However, not all is lost nor does it have to be.

Marketing & Strategy 141

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 141

Brandpoint

NOVEMBER 6, 2019

For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations. The famous journalist is no stranger to political drama and sniffing out the truth in a highly publicized environment.

Conference 48

Conference Generation PR Peer-to-peer 48

Walker Sands

JUNE 21, 2022

With several of our team members sitting on the PR Club board, the Bell Ringer Awards is a great chance to connect with our fellow PR Club members and peers in the Boston PR community. Our media relations strategy for Sophos received the Bronze Bell in the “Response to Breaking News” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Biznology

JULY 14, 2014

Normally, most people associate branding with a product, service, or company, not a geographic locale. In fact, the hipsters of Bushwick have more in common with those in Dalston, the hipster district in London, than they do with peers in the Upper East Side.

Brand Identity 80

Brand Identity Branding Peer-to-peer Public Relations 80

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

KEO Marketing

FEBRUARY 21, 2017

Our goal is to maximize our members’ expertise and contribute to their professional development by offering a broad range of tools, resources and peer networking opportunities, including signature monthly events, interactive workshops, and an annual Marketing Technology Summit.”. PHOENIX, Ariz., About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

Walker Sands

JULY 15, 2020

This July we hosted our first Marketing Masters event, part of an online series designed to bring B2B marketers together to share actionable insights with their peers that they can implement at their own companies. Here are some of the key takeaways: How to Communicate and Align on Goals with Internal Stakeholders.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Chris Koch

NOVEMBER 12, 2010

Every company needs a guard dog or two to be around in case of a PR disaster. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company. I’m not saying we fire all PR people. Gatekeeper.

PR 100

PR Peer-to-peer Press Public Relations 100

Schubert B2B

APRIL 13, 2018

Much like the tournament, social media platforms are fast paced environments, where underdogs — often smaller companies — have the opportunity to become stars and new types of content can become king overnight. The 2018 NCAA March Madness basketball tournament lived up to its name. In either case, planning is important.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Hubspot

AUGUST 20, 2019

The other reason is to meet the requirements of the public support test , among other nonprofit fundraising rules. Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Nonprofit fundraising is exciting.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

markempa

NOVEMBER 9, 2011

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. Do they have favorite publications or platforms they turn to for industry information? Why is she so certain? Read more about who attended here.) .

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

Walker Sands

DECEMBER 20, 2018

In addition to boosting internal morale, it’s proven that awards have the ability to measurably impact a B2B company’s success. In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

SnapApp

AUGUST 5, 2015

Over 70% of big companies use contests to reel in new audience members. With over 9 million users, Basecamp has wooed companies big and small with its project management software. Grounded in simple principles, this campaign encouraged existing users to hustle toward peer-to-peer referrals with awesome incentives.

Peer-to-peer 54

Peer-to-peer Brand Identity Branding Work Management 54