Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership. What are you trying to accomplish?

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Convince & Convert

MAY 22, 2013

iGen-ers do not like to be duped and, if they sniff it out, a brand could find themselves in a full-on public relations crisis. Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York. So we examined deeper….

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

PureB2B

FEBRUARY 8, 2022

McKinsey says that organizations that maximize customer behavior data can generate business insights that lead to outperforming their peers by 85% in sales and over 25% in gross margins. This is related to customer retention and consistently bringing in new markets to expand, retain, and replace clientele.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

ViewPoint

NOVEMBER 16, 2017

" The most important thing in communication is hearing what isn't said" –Peter Drucker. Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. While what we do for a living is talk, a more important part of our job is to listen. Think of those annoying robo calls.

Lead Generation 120

Lead Generation PointClear Sales Leads Lead Scoring 120

Walker Sands

MAY 19, 2022

To better understand these statistics and how we can effect change, this AANHPI Heritage Month we invited Baiyin Murphy , general partner at Indicator Ventures, Saya Iwasaki , head of people ops and experience at OpenSea and Steffi Lau , head of public relations at Stand With Asians to join us for a roundtable discussion.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Work Management Statistics 98

ClearVoice

JULY 29, 2021

A virtual PR agency primarily staffed by freelancers: April Margulies began her career working at top agencies including Weber Shandwick, Edelman, and Rubenstein Public Relations. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Biznology

JULY 23, 2014

These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Convince & Convert

MAY 30, 2014

Mobile banking needs are easily accessible, but the first thing a user sees when opening the app is actually content created by Navy Federal, usually featuring the story of a business or peer who has used NFCU with success. The idea is that this will keep Navy Federal top-of-mind and, as they say in financial services, top-of-wallet.

Social Media 132

Social Media Service Peer-to-peer Media 132

Brandpoint

NOVEMBER 6, 2019

Fake news and public relations. The famous journalist is no stranger to political drama and sniffing out the truth in a highly publicized environment. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor.

Conference 108

Conference Generation PR Peer-to-peer 108

KEO Marketing

SEPTEMBER 30, 2016

KEO Marketing Earns Stevie ® Based on Number of Peer and Public Votes in the “Employer of the Year” Category. The company received the required number of peer and public votes in the “Employer of the Year” category for advertising, marketing and public relations companies to earn a Stevie Award.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Paid Search Agency Planning 48

Biznology

APRIL 8, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

markempa

APRIL 29, 2013

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Gal Borenstein, CEO and Chief Strategy Officer, the Borenstein Group , a branding, marketing and public relations consultancy.

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

KEO Marketing

APRIL 19, 2016

Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. Zylstra, president and CEO of the Arizona Technology Council. “We

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Hinge Marketing

FEBRUARY 19, 2021

It then dives deeper into comparing the Technology and Software “high growth” firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) with average and no growth peers. With a global pandemic, a contentious U.S. Which firm is yours? There was good representation across most firm sizes.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Very much so.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hinge Marketing

MARCH 11, 2021

However, more and more folks are realizing that they can leverage research as an investment for an outward function: teaching target audiences about industry and peer behaviors, priorities, trends, and perceptions. That is how our budget was set up and we don’t know how to adapt yet.”. It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Sprout Social

SEPTEMBER 5, 2018

With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. 9/19 – Social Media & the Evolution of Transparency with Kaitlyn Corvino, Public Relations Strategist. See a topic that interests you?

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. You are in good company, too. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Know your resources.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Hubspot

MAY 2, 2019

When a real customer would spurn a shopping cart near each entrance, he directed one of his employees to peer pressure them to use one by focusing the customer’s attention to all the “people” pushing the carts around and telling them that “everyone else” was using one. Stealth Marketing Examples (And Why They’re Bad). Sony Ericsson.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Biznology

JULY 14, 2014

In fact, the hipsters of Bushwick have more in common with those in Dalston, the hipster district in London, than they do with peers in the Upper East Side. The targeted audience will ideally consist of people who can identify with what the brand offers. Instead they turned to Brooklyn and its attractive neighborhoods, like Prospect Park.

Brand Identity 80

Brand Identity Branding Peer-to-peer Public Relations 80

Brandpoint

NOVEMBER 6, 2019

Fake news and public relations. The famous journalist is no stranger to political drama and sniffing out the truth in a highly publicized environment. This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor.

Conference 48

Conference Generation PR Peer-to-peer 48

B2B Memes

NOVEMBER 23, 2011

Searls and Weinberger were addressing their comments above all to public relations and marketing people. Not only can they talk back to publications, but they can also compete against those publications by talking to other readers directly. Before the Internet, journalism was largely a one-way form of communication.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Walker Sands

JUNE 21, 2022

With several of our team members sitting on the PR Club board, the Bell Ringer Awards is a great chance to connect with our fellow PR Club members and peers in the Boston PR community. Our media relations strategy for Sophos received the Bronze Bell in the “Response to Breaking News” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

KEO Marketing

FEBRUARY 21, 2017

Our goal is to maximize our members’ expertise and contribute to their professional development by offering a broad range of tools, resources and peer networking opportunities, including signature monthly events, interactive workshops, and an annual Marketing Technology Summit.”. PHOENIX, Ariz., About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

ClearVoice

JULY 16, 2020

Diversity and inclusion have been at the forefront of 2020 headlines. The concept not only applies to in-house talent and how companies hire, communicate with, and reward their employees. It extends to the people who work as independent contractors to support and grow your business — the teamlancing squad. The proof is in the results.

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Walker Sands

JULY 15, 2020

This July we hosted our first Marketing Masters event, part of an online series designed to bring B2B marketers together to share actionable insights with their peers that they can implement at their own companies. Here are some of the key takeaways: How to Communicate and Align on Goals with Internal Stakeholders.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Schubert B2B

APRIL 13, 2018

The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! It could be a short-term strategy for a smaller campaign, or a six-month, long-term strategy. In either case, planning is important.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Hubspot

JUNE 1, 2023

In this article, you’ll get some tips from peers who’ve been laid off in the past on how to rebound your career after a layoff. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise. And that’s okay. Rebounding After a Layoff 1. Negotiate your severance package.

Tips 64

Tips Peer-to-peer PR Ideal Customer Profiles 64