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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Your best opportunities will be highly relevant domains with authority scores (according to Semrush) of 50 or above.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. Link Building.

SEO 94
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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. A backlink is simply a link on an external domain that points to your site. Backlinks are a search engine optimizer’s best friend. But what about bad backlinks ?

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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic.

SEO 217
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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. Diversify your audience to boost traffic. Do you want to reach a new type of audience?

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An Introduction to Black Hat SEO

Hubspot

This might be in the event you change website domain or consolidate two pieces of content. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” He explained the company should “.try

SEO 76
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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. But even experts make mistakes, right?

Traffic 28