Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. When It Comes to Survey Responses, More Is Better. Here are 10 top reasons for low response rates: Surveys are too long, difficult to answer, or time-consuming.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. What is your company? Ready to learn more? What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Martech

JUNE 17, 2022

The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Unlike survey results, for example, review feedback takes the form of unstructured data. How it works. Why we care.

Work Management 73

Work Management Marketing Management Paid Search Agency Companies 73

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. What is your company?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

KoMarketing Associates

JULY 12, 2017

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. Consumers are notoriously opinionated about what they want from brands on each social platform.”. At the moment, the CMOs of B2B services companies say they dedicate 10.7

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Salesforce Marketing Cloud

JUNE 21, 2022

Much of the workforce went remote seemingly overnight, and companies had to adapt — and innovate — fast. In fact, according to a survey of healthcare and life sciences leaders , 50% said remote and hybrid work settings were a top internal disruption factor at the start of the pandemic. It comes down to trust.

Paid Search Agency 98

Paid Search Agency Companies Work Management Opinions 98

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 88

Customer Surveys Brand Identity Branding Paid Search Agency 88

B2B Marketing Directions

JANUARY 29, 2022

In this article, we'll explore how to determine whether purpose marketing is right for your company, and how to decide whether your company is ready to launch an effective purpose marketing program. companies, released a new Statement on the Purpose of a Corporation. 2021) - 53% of surveyed U.S. Barkley, Inc.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. The first two posts in the series are available here and here.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask. How satisfied were you with the event?

Customer Surveys 92

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 92

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. This ultimately enables you to differentiate your company and drive sales. However, B2B companies shouldn’t neglect what customers say about their brand either. Why is VoC data important for B2B companies?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. For example: You can ask a question like “What’s your opinion on LGBTQ issues?”

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. For example: You can ask a question like “What’s your opinion on LGBTQ issues?”

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Optinmonster

MARCH 21, 2024

In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. Customer feedback is any information that a company collects from customers about their experiences and opinions.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Buffer

JUNE 24, 2021

Thus, in the spring of 2021, we put out a survey to the EPD teams to understand the level of engagement of our team members and our “eNPS” — employee NPS, or if team members would recommend Buffer as a place to work. Below, we’d love to share the survey results transparently through the note I shared with our team.

Customer Surveys 63

Customer Surveys Thought Leadership Statistics Fulfillment 63

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 119

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 119

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Some products have been historically misunderstood by the public, and marketers are tasked with creating educational content to realign public opinion with the truth.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies now included generic email addresses (i.e., How did we do?

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 190

Relevance Research Opinions Content 190

Moz

MARCH 1, 2020

Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. About our survey respondents and methodology. Examples of Symptom Cards.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Hubspot

MAY 8, 2019

Data is critical to ensuring you're running an effective marketing campaign and truly delighting your intended audience -- in fact, companies who adopt data-driven marketing are six times more likely to be profitable year-over-year than companies that don't. Essential Features for a Survey Tool. Be shareable and distributable.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Litmus

OCTOBER 24, 2023

These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. It does not necessarily reflect user value market share, or the comparative size of these ESPs as companies.

Service 99

Service Peer-to-peer Eloqua Opinions 99

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 1% have no opinion on AI’s effectiveness in this context. Personalization.

Marketing AI 110

Marketing AI Media Paid Search Agency Privacy 110

Marketing Insider Group

NOVEMBER 19, 2020

How can your Company Engage Employees During Difficult Times? It is vital for companies to validate their employees’ needs during these tough times through the encouragement of wellness programs. Since March, most companies have shifted from working in a corporate office space to virtually working from home.

Work Management 260

Work Management Customer Surveys Interactive Marketing Amazon 260

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Take any C-suite leader of a SaaS company, for instance.

Thought Leadership 128

Thought Leadership Work Management Marketing Management Opinions 128

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” Hmm.

Work Management 307

Work Management Research Marketing Management Paid Search Agency 307

Marketing Insider Group

OCTOBER 14, 2020

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. Which leads me to this point: The biggest threat inside companies today is a culture that doesn’t champion ideas from every employee.

Peer-to-peer 358

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 358

Marketing Insider Group

APRIL 5, 2023

We recently surveyed our audience about AI and one thing stood out… the very people using AI don’t trust it. Consumers are looking for content that feels genuine and reflects the values and beliefs of the companies with which they engage. What’s missing from this definition are ideas of trustworthiness and humanity.

Marketing AI 333

Marketing AI Lead Ranking Lead Scoring Copyright 333

Webbiquity

SEPTEMBER 28, 2022

Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests. When a brand sends out a special birthday or anniversary coupon, that customer may feel that the company is a part of their life journey. Statistica conducted a survey of U.S

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Marketing Insider Group

MAY 31, 2023

The customer has narrowed down their opinions and is ready to make a purchase decision. InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs.

Enterprise Management 246

Enterprise Management B2B Marketing Tools Marketing Management 246

BOP Design

MAY 9, 2018

Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. In this article, we take a look at four ways to leverage surveys to improve your B2B marketing.

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49