New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? Linear growth companies fall behind. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

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Trending Sources

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.

Flip yourself into leadership with exponential growth publishing

Biznology

Both people and companies need new disruptive options. . Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Grow it until you lead the publishing industry. Lesson for leaders.

6 Social Media Publishing Best Practices

Modern Marketing

Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. And global companies need to take multiple time zones into account.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Before you publish a blog post or send a tweet, run the content by several people at your company.

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What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas.

The Battle for Customer Attention Starts With Company Culture

Marketing Insider Group

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising.

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way.

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Medium for Publishers: What Media Companies Should Know

Hubspot

And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity?

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. While U.K. and U.S.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

B2B Blogging Gets Publishing Discipline

Paul Gillin

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#.

How customer-hero stories help you connect better

B2B Lead Generation Blog

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index.

How 6 Companies Use Content For Other Departments Besides Marketing

Contently

That deck from the account managers may be riddled with errors or stray from the company’s signature voice. Customer success. Regardless of industry, it’s critical for companies to master search. The same mindset applies for some tech-focused B2C companies.

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First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. So how, exactly, are B2B companies investing in video and how does that differ from their B2C counterparts?

Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today? Do you have any plans to publish it in English?

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.

Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We knew that given the price point of our product, it was not economically viable for us to have people make sales calls.

Use Marketing Automation to Keep Customers and Expand Retention

Act-On

Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. Traditionally, the marketing function within most B2B companies is focused on demand generation,” says Mr MacMillan.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company.

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18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. customer journey management decision arbitration enterprise marketing management marketing automation marketing technology

10 Marketing trends to watch for 2017

Biznology

You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Hire a photographer to take photos of your company and your products. Marketing to customers in-store.

Lead exponential growth: everyone achieves above their full potential

Biznology

Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. Lesson for leaders. The world has changed.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Companies have slogans for the same reason they have logos: advertising. 22 Companies With Really Catchy Slogans & Taglines.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

35 Marketing Tips to Make Your Work Day More Productive

SnapApp

When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Struggling to keep up with your own company’s blog schedule? Send a thank-you card to a customer without killing a tree.

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Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach.

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How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” You have the best solutions for your customers’ problems!

Tips for your professional B2B corporate video production project

Biznology

Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. The quality of your video represents your brand and company.

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience?

Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do

Act-On

In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. Owned, in-person customer communities .

How to build a killer content team

Biznology

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. It’s how companies like yours are staying competitive. Many SMEs can’t dedicate the time needed for constant production.

How exponential growth publishers can accelerate digital wealth

Biznology

There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Global productivity increases daily by everyone—not annually by corporations. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Lesson for leaders.

Take the lead, deliver the future, and rise to the top in four stages

Biznology

When these fundamental technologies change, that can change the leading companies. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. The 20th century was governed by mass market products. When each vendor creates and sells their products, a tiny group of people decided the kinds of products people could make part of their lives. Lesson for leaders.

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