Trending Sources

6 Social Media Publishing Best Practices

Modern Marketing

Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. And global companies need to take multiple time zones into account.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. ” Why does Product Hunt matter?

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. always make more content, their customers can't make any more time.

Medium for Publishers: What Media Companies Should Know

Hubspot

And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity?

Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today? Do you have any plans to publish it in English?

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.

How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. While U.K. and U.S.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. always make more content, their customers can't make any more time.

B2B Blogging Gets Publishing Discipline

Paul Gillin

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.

10 Marketing trends to watch for 2017

Biznology

You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Hire a photographer to take photos of your company and your products. Marketing to customers in-store.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. always make more content, their customers can't make any more time.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. customer journey management decision arbitration enterprise marketing management marketing automation marketing technology

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach.

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” You have the best solutions for your customers’ problems!

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging?

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18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

How to build a killer content team

Biznology

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. It’s how companies like yours are staying competitive. Many SMEs can’t dedicate the time needed for constant production.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. So how, exactly, are B2B companies investing in video and how does that differ from their B2C counterparts?

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. How to condense your product information and marketing messages into a two-minute (or less) video.

Five companies with a human social media presence

grow - Practical Marketing Solutions

Our customers want to relate, be accepted and be noticed. The company is one of the few that is effectively integrating their paid advertising presence with social media connection. brings the company to life and creates opportunities for social sharing and covnersation.

Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?

Tips for your professional B2B corporate video production project

Biznology

Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. The quality of your video represents your brand and company.

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience?

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

3 Content Marketing Mistakes Every B2B Company Should Avoid

Kapost

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

Am I a personal brand or a company brand? What happens if they get more popular than the product? In today’s legal environment, you probably can’t take your customers, your ideas, your software or anything else with you if your employment would end.

9 Meeting Scheduler Tools to Make Your Day More Productive

Hubspot

HubSpot's Meetings tool integrates with both your calendar and your HubSpot CRM, so setting up meetings with customers, prospects, or leads is a painless process. The service allows you to customize your booking page with different layouts, colors, and your company's logo.

Use Marketing Automation to Keep Customers and Expand Retention

Act-On

Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. Traditionally, the marketing function within most B2B companies is focused on demand generation,” says Mr MacMillan.

How Can Publishers Reach and Engage Millennials?

Hubspot

Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Not to mention, publishers need to keep bringing in fresh eyes. Media companies can tap into this behavior by forming strong relationships with their readers.

Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company.

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3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . As fast as companies are developing these apps, they are also noticing a quick decline in usage. In doing so, you are under-leveraging the medium and falling into the statistic of almost entirely disengaging customers by day 30.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. But sexy products use Intel’s technology.

Damage Control: 3 Steps to Handling a Company Mishap

Vertical Response

Start by making a list of all the different stakeholder groups: your customers, email list subscribers, employees or contractors, and so forth. We teamed up with Agnes to put together the following steps to take in the event of a company mishap: 1.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?