Customer Experience Matrix

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

I sampled leading marketing automation vendors for different sized companies. This lets the review site check the reviewer’s name, title, company, and industry, although these are not always fully displayed.

Review 149

Trending Sources

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

On an anecdotal level, I’ve never seen or heard of a company where the marketing technology group was anywhere near the size of the IT department. And from a revenue perspective, there’s no way that marketing technology companies make up half the total revenue of the software industry.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

For example, even though 61% of companies in this Forbes Insights survey had a central database of some sort, only 14% had fully unified, accessible data.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Landscape of MarTech Vendor Directories

Customer Experience Matrix

Again following the tradition of landscape publishers, I make no claims about the completeness of my list or the quality of any of the companies listed.

Vendor 124

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

This would start in diagnosticcx, which collects information about a company’s business, customers, and processes using customer and employee surveys, interviews, and direct experience. Customer journey mapping is now the buzziest of buzz words.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe.

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Customer Experience Matrix

The company is making those available to guide list selection and content personalization for both email and Web pages. I was out of the office all week, splitting my time between two conferences: Sailthru LIFT and Marketing Profs B2B Forum.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

This was realistic when interactions were limited to a few company-controlled touchpoints. In this environment, the best a company can do is react intelligently wherever a customer appears, taking into account both the current situation and whatever it knows about the customer’s past.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

An even higher proportion (60%) want their past behaviors used to expedite the shopping experience, and one-third (37%) are frustrated when companies don’t take that data into account.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

We can view it from three perspectives: the consumer, the company, and society as a whole. From the company perspective , personalization limits the value presented to the consumer. So personalization may create diverse brand promises that the company ultimately cannot deliver.

Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

Companies can’t just hope that each department working on its own will yield an optimal solution for the business as a whole. I’m still pondering the relationship between marketing and IT : what it is, will be, and should be.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

There’s some investment on the Data layer in data gathering vendors, especially along the lines of acquisitions by big companies (Oracle/Datalogix, D&B/NetProspex, etc.).

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

If you''ve been wondering why companies like Oracle, Acxiom, and Nielsen have been buying big data aggregators, you can stop. Similarly, if companies are bidding to deliver messages everywhere a customer appears, they won’t own the touchpoints.

Should Customer Data Platforms Be "Marketer-Controlled"?

Customer Experience Matrix

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

More than half of the company's 1000-plus clients are trade and professional associations, with additional concentrations in education and publishing.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals. However, it’s likely that the company will remain small-business-friendly in its approach.

How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Venture Scanner recently published the the number of companies founded by year for 1,295 martech firms in its database. A similar analysis from CabinetM , which has a database o 3,708 companies, showed a slightly higher rate of 14.5%

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Truth be told, I find it hard to believe that things can have shifted this much in a single year and that nearly half of all companies (and 60% of individual marketers) are innovators or early adopters. Small companies reported using suites just as often as large ones.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Behavior your company captures by itself is first-party intent data. Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly.

Intent 101

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

This is one benefit of the company’s tag management legacy, where real-time execution is required. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd.

Does Future Marketing Technology Require Perfect Data?

Customer Experience Matrix

Sharing among complementary companies – for example, airlines and hotels – will be easier to negotiate than sharing with anyone through public exchanges.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. Updating the report gives a nice overview of recent industry developments.

FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7

Customer Experience Matrix

There are also some execution differences, such as creating content that is designed to elicit information about the account rather than content that’s aimed at attracting new leads from whatever company happens to show up.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

This is exactly what you’d expect; indeed, my paper was inspired by the lament that many companies use marketing automation as nothing more than a glorified email engine. More than 160 respondents; the table below shows responses for “industry average” companies.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

The company has been busy since then, raising $7 million to supplement its initial $2.2 CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers. These don’t seem to be on the company’s radar.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

It’s actually a crowded space, with companies like Balihoo and MindMatrix competing aggressively for sales. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Some products sell mostly to smaller companies, some to companies with many different products, some to customers who want new prospect names, some who want to incorporate external behaviors, and so on. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners.

Usermind Makes Journey Orchestration Simple

Customer Experience Matrix

But the company uses the language of journeys and customer data stores. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems.

Rules 71

ActionIQ Merges Customer Data Without Reformatting

Customer Experience Matrix

Still, this is definitely a tool for big companies with skilled data analysts on staff. The company doesn’t publicly discuss the technical approach it takes to achieve its performance, but they did describe it privately and it makes perfect sense. The company formally launched its product last month. One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles. That may turn out to be the case, but the company does have an internal logic guiding its decisions.

Ads 83

BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing

Customer Experience Matrix

In this case, I was certainly familiar with the general notion of a maturity model, as a sequence of increasingly-sophisticated stages that companies pass through on their way to the highest level. I’m as fond of hearing my voice as most consultants, which is very fond indeed.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

The company had 18 clients when we spoke in late May. I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management.

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations.