Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Trends 94

Trends Advertising Agencies Paid Search Agency Top of Funnel 94

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Who are you?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. What do their marketing campaigns entail? But just like content marketing, effective social media marketing requires research.

Social Media 304

Social Media Organization Media B2B 304

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great example from managing editor Benjamin Freed on Twitter.

Ethics 189

Ethics Social Media Trends Copyright 189

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 162

Social Media Work Management Marketing Management Media 162

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

Social Media 126

Social Media Social Marketing Work Management Marketing Management 126

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Under Armour: Expert Community-Building. There are many examples of. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. YouTube is accomplishing two goals for Janet this year – bringing in sales and allowing her to build community with her customers. I've been a little looser with Twitter recently.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Defining your target audience sounds simple, but can be a challenge for marketers. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to create a content marketing strategy. How to grow your Twitter audience.

Social Media 119

Social Media Media Viral Marketing Demographics 119

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. We asked marketing leaders across the world why they think Wordle has been such a success. From a marketing perspective, why has Wordle been such a runaway success?

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Hubspot

MARCH 26, 2019

billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. It helps to be able to leverage your content effectively across multiple platforms and communication channels.

Social Media 141

Social Media Social Marketing Media Planning 141

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. And of course, they’re active on the DIYer’s paradise, Pinterest.

Brand Identity 110

Brand Identity Branding Marketing AI Social Media 110

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

MAY 9, 2022

Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. Twitter has always been a great place to get the conversation started. When you add in near-constant marketing communications from colleges and universities, it can be a lot.

Education 82

Education Peer-to-peer Planning Viral Marketing 82

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. What We Know About Twitter Spaces.

Social Media 98

Social Media Social Marketing Media Planning 98

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! To reduce any un pleasant surprises as you test and learn on the platform, check out some “do’s” and “don’ts” for TikTok marketing below. Pleasantly surprised yet?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Optinmonster

FEBRUARY 21, 2024

Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. Now, many are turning to Twitter to figure out which memecoin will take off next. Need insight into an emerging trend? You just need social listening data.

Viral Marketing 114

Viral Marketing Network Marketing Fulfillment eCommerce 114

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199