Brandpoint

MAY 9, 2019

She is a member of Minnesota PRSA, and she volunteers as part of the chapter’s Communications committee. Picture the Grammys, but for PR professionals. The event was held at the beautiful International Market Square, just outside of downtown Minneapolis. Brandpoint at the 2019 MN PRSA Classics Awards.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. So, I spoke before about the salesmanship of influencer marketing. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. The word community is often overused now that Social Media has come along.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Brandpoint

JULY 8, 2019

Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies. This post will serve as a hub for the insights and takeaways from the bigger marketing conferences that Brandpoint has attended in recent years. (It

Conference 107

Conference PR Storytelling Public Relations 107

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Then, we asked the CMI community for additional answers. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Convince & Convert

FEBRUARY 22, 2017

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). And those require more and different skills. What do you get?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Industries served: Marketing & Advertising, Nonprofits, Transportation. Drop & Hook.

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

Biznology

JULY 12, 2013

I’ve really ramped up my content marketing activities in the past six months and have learned a lot. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. Photo credit: Sean MacEntee.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

JANUARY 19, 2018

Katie Martell coined the term “on-demand marketer” to describe herself and her business. After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Content Standard

FEBRUARY 4, 2017

From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time. Maintaining a Content Influx. The Historic Divide.

PR 40

PR Advertising Agencies Marketing & Strategy Public Relations 40

Webbiquity

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. 100% of the proceeds from the sales of the book go to the Chief Oliver Foundation , which is dedicated to helping victims of sexual assault heal and to aid community children’s programs. Social Media Stat of the Week: $30 million.

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. And there’s a healthy search volume around related phrases. Read more>> Click To Tweet.

Content 109

Content PR Wikipedia Click Rate 109

The Marketing Blender

DECEMBER 28, 2020

Here’s more good news — the marketing areas that automation holds power to transform can make a massive difference to your marketing initiatives very quickly! Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. Public relations just plain doesn't work the way it used to.

PR 28

PR Content Marketing Work Management Press 28

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. But all of these things can (and should) be achieved through classic content marketing as well. Authentic PR.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. How to Maintain Your Brand’s Authentic Voice is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now . The RSS feed is: [link].

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. But whether one speaks about WPO or marketing in the round, the fundamental ideas are the same: online, everything is connected. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Content Standard

SEPTEMBER 17, 2019

Earned media: What we normally term publicity or media relations—getting your name in print or online without having to pay for the exposure. Shared media: Social shares that create engagement and community around content. Owned media: Those tangible things you can control—your content, your website, your blog.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

KoMarketing Associates

FEBRUARY 9, 2016

It diversifies the content marketing mix. It’s an asset in PR kits developed to promote new product launches. It’s an asset in PR kits developed to promote new product launches. It’s a way to reward high-value customers in a feature highly visible to the business community. Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Sprout Social

JUNE 24, 2019

Koch Communications. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Scoop.it

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 86

PR Marketing & Strategy Marketing Strategy Paid Search Agency 86

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. Instead, tell a useful story for the target audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Multi-Channel Social Media Stats 131

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy!

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

ClearVoice

OCTOBER 18, 2018

It isn’t easy, and it takes time to build a following and gain the respect of the community. I still work extremely hard to build and maintain relationships both with brands and with other members of the fashion and beauty blogger and influencer communities,” she explains. And know that it is hard. Write every day.”. But her degree?

Ethics 105

Ethics Blogger Copywriting Rules 105