Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Then, we asked the CMI community for additional answers. What is content marketing?

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Biznology

JULY 12, 2013

I’ve really ramped up my content marketing activities in the past six months and have learned a lot. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. Photo credit: Sean MacEntee.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. So, I spoke before about the salesmanship of influencer marketing. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Brandpoint

MAY 9, 2019

Kohnstamm Communications, winning for their Beech-Nut Moms: Building Brand Reputation Through Real Food, Real Lives & Real Experiences campaign. Award categories included Community Relations, Content Marketing , Influencer Outreach and Social Media Promotion. Brandpoint and the MN PRSA.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Nano & Micro-influencers for DEI Marketing.

Paid Search Agency 167

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 167

Convince & Convert

FEBRUARY 22, 2017

In those years, nearly all social media content was written (with a side order of UGC photography). Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations. via General Mills.

Public Relations 124

Public Relations Paid Search Agency Social Media RSS 124

nDash

NOVEMBER 12, 2020

Ben Rand – Communication Expert for Law Firms . Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . We’re always happy to help you build your writing team! .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr. He operates his consultancy at Gerris Corp.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. 100% of the proceeds from the sales of the book go to the Chief Oliver Foundation , which is dedicated to helping victims of sexual assault heal and to aid community children’s programs. Social Media Stat of the Week: $30 million.

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Brandpoint

JULY 8, 2019

Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies. This post will serve as a hub for the insights and takeaways from the bigger marketing conferences that Brandpoint has attended in recent years. (It

Conference 107

Conference PR Storytelling Public Relations 107

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Drop & Hook.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Is there anything that surprises you about this study?

PR 152

PR Social Media Studies Media 152

The Marketing Blender

DECEMBER 28, 2020

Here’s more good news — the marketing areas that automation holds power to transform can make a massive difference to your marketing initiatives very quickly! Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. How to Maintain Your Brand’s Authentic Voice is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now . The RSS feed is: [link].

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” I like to combine the art and science of marketing,” she says. We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Convince & Convert

JULY 5, 2013

From Cision , a free online content marketing kit. How to Deal with Brand Controversy on Social Media is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. And from Janrain , a free guide on how to improve conversion rates and data quality. Listen Now .

Social Media 142

Social Media Media Brand Identity Branding 142

Webbiquity

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Brandpoint

OCTOBER 29, 2021

These efforts can be focused on anything from helping the environment to participating in community outreach. Employee appreciation and wellness can be an important part of corporate social responsibility — it shows you care about your people and your community and are working to be a more inclusive workplace.

Planning 71

Planning Marketing Plans Social Marketing Paid Search Agency 71

SmartBug Media

JULY 15, 2019

You’re not necessarily using only inbound marketing tactics like blogging or traditional marketing tactics like billboards, but you’re using both of those together to share your brand message. Integrated content marketing is a great place to start. Content marketing: Blogs, newsletters, content offers, premium content.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 255

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 255

Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. And there’s a healthy search volume around related phrases. Read more>> Click To Tweet.

Content 107

Content PR Wikipedia Click Rate 107

Convince & Convert

MAY 31, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Don’t Get Caught Up In Tactics – Keep the Customer in Mind is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now . The RSS feed is: [link].

Tactics 133

Tactics Cross-Selling Skype Social Media 133

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Sprout Social

SEPTEMBER 18, 2023

Here’s a breakdown of the top categories to have in your marketing budget: Social media marketing budget A social media marketing budget typically includes allocations for various expenses related to running effective social media campaigns and strategies.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

ANNUITAS

AUGUST 20, 2015

Marketers may feel like we don’t use many different technologies each day, but we do. Think about the different departments in marketing and the various core technologies they each rely on. Public relations : Content management applications, social media applications, webinar technologies, communities and reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Cintell

NOVEMBER 9, 2015

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Erika Goldwater, VP of Marketing, ANNUITAS. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. There is more to content today than ever before.”

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Onalytica B2B

NOVEMBER 14, 2017

I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . HOW DID YOU GET TO BECOME AN EXPERT IN CLIMATE ACTION COMMUNICATIONS? So, thought leaders on social impact and community engagement are other topics I follow.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Before it took up to an hour to find 10-20 relevant influencers, now you can do it in less than a minute… Find Influencers Using Your Own Content. comms2point0.

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 11, 2013

Reach out to your public relations, public affairs, and customer service teams – chances are they’ve been asked and answered these questions before. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Public Relations 138

Public Relations Paid Search Agency Social Media Ideal Customer Profiles 138

Walker Sands

MARCH 26, 2019

A little over a year ago, Walker Sands joined the vibrant tech community in Seattle, blazing new trails for our third office, which joined our existing locations in Chicago and San Francisco. Since then, we’ve watched the team grow, immerse themselves in the local tech community and make the Emerald City another place to call home.

Public Relations 40

Public Relations Communities Campaigns Content Marketing 40

Biznology

JULY 26, 2016

Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MAY 16, 2013

For example, if you have a press release announcing a new housing community in Scottsdale, Arizona, you might try the following searches: “submit news scottsdale,” “submit your news az,” “submit news real estate,” “submit news new homes”, etc. This is a high value tab for public relations and should not be overlooked.

PR 152

PR Google Press Public Relations 152