Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Co-Registration 130

Co-Registration Paid Search Agency Marketing Proposals Work Management 130

Marketing Insider Group

NOVEMBER 21, 2022

Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. And remember – your event is a representation of your brand as a whole.

Trends 269

Trends Marketing AI Co-Registration Conference 269

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Reminding registrants why the event might be valuable to them will refresh their memory about it and increase the likelihood of them showing up to it. Leverage Co-Branded Opportunities. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! There are dozens of role-specific breakout sessions for sales, marketing, service, commerce, IT, development, architecture, partners, and more. It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. Where is it? So register early!

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 91

Case Study Case Studies Work Management Studies 91

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Only B2B

JULY 7, 2023

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

NOVEMBER 12, 2019

Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Smaller More Intimate Events.

Trends 244

Trends Marketing AI Co-Registration Merchandising 244

Biznology

MARCH 4, 2021

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies, and resources for manufacturing, healthcare, construction, and many other vertical market applications. About The Author: Dijam Panigrahi is the Co-founder and COO of GridRaster Inc.,

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Yet, content creation is still a top priority for most B2B marketers. The project was co-branded between Red Bull and GoPro. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

SmartBug Media

JULY 14, 2020

Guest author Tori Barlow is the Director of Marketing at Allbound. When partners are engaged, they tend to generate more revenue for your indirect sales organization. PRM reduces channel costs by needing fewer tech tools, reducing marketing costs, and requiring less hands-on training. Organized Incentive Programs.

Work Management 102

Work Management Marketing Management Advertising Agencies Co-Registration 102

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

Meet new partners with solutions to help your organization grow. Past organizations we’ve supported include Girl Scouts of America, (RED), and many more. Attendees catch a glimpse of the impact they can make in their careers, in their organizations, in their communities, and around the world. Get inspired.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Campaigns 96

Campaigns Co-Registration Marketing AI Cable 96

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

Hinge Marketing

DECEMBER 16, 2020

How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Download Research as Content: A Guide for B2B Marketers. our research consistently shows that companies and firms that leverage frequent research (at least quarterly) grow significantly more than other organizations.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Trade Press Services

SEPTEMBER 4, 2023

Tips for Success There’s no question about it: webinars are a powerful marketing tool. Here are ten tips that marketing professionals follow: 1. The most effective and high-converting webinars address a problem or challenge that directly relates to the experiences of your defined target market. Define your objectives.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Ben Baker, Team Genius We are a B2B SaaS company with an ICP of organization leaders for youth sports organizations (super niche, I know). while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

LeadSquared

JULY 20, 2022

Ineffective Marketing Campaigns Without source attribution tools, it was difficult to measure the effectiveness and ROI of digital marketing efforts. After implementing LeadSquared, the entire process of consolidating and organizing data was eliminated. “ Vikash Sharma new Co-founder, Research and Ranking.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. I think you have. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Read More: How Are Marketing Leaders Making the Most of Virtual Events? ]. Unconventional conversations. “A

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

AUGUST 11, 2020

Paul (MSP) airport and 15 years as a project manager for the company, is ready to pilot the organization through its next phase. I had led a team that created a pilot project which proved such a tool was feasible, and potentially marketable to airports. LR: Airports are the center of a very small niche market. The Products.

Work Management 245

Work Management Marketing Management Budget Programs Allocation 245

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Best Webinar Software for Marketers. As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has a multitude of helpful features. WebinarNinja.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing. Morgan Matthews.

Peer-to-peer 82

Peer-to-peer Thought Leadership Co-Registration Creativity 82

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email marketing return on investment (ROI).

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. Registration is free and available now.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. I think you have. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Televerde

APRIL 30, 2020

In a world of physical distancing and growing economic insecurity, organizations must be quick to adapt while planning for recovery and a post-coronavirus world. As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Registration: [link]. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Hubspot

AUGUST 20, 2019

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. TL;DR: Fundraising requires lots of registration.).

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Capstone Insights

SEPTEMBER 26, 2017

This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. It comes down to defining what a lead is and how it is represented and processed within an organization’s CRM. For example, let’s assume you have both a CRM and marketing automation. lead object, contact object, account object, etc.)?

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40