NuSpark Consulting
AUGUST 9, 2015
As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
Webbiquity
AUGUST 4, 2020
Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Average user rating: 9.72.
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The Point
JUNE 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Content marketing is dead. * Content marketing is dead. * Change in marketing is an evolution, not a coup. Cold-calling is dead. The MQL is dead. . The MQL is dead.
Hubspot
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?
Opt Intelligence
MAY 30, 2022
Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. And while that hardly means you should pause your marketing efforts, it does mean you may need to revamp your online marketing strategy a bit. Here are a few tips for a successful summer marketing campaign. Looking for more?
sagefrog
FEBRUARY 7, 2024
The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Access to new markets. One way around this is to use product registration.
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