Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). 74% use LinkedIn, and 42% use Twitter.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. As an organization, you also need to communicate with your stakeholders, such as investors, suppliers, and vendors. Helen Aboagye , CMO of Imagen , said exclusively to MarTech Advisor.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. As I’ve written before, marketers, in particular, should be wary of vendors who promise silver bullets.  Why?  What About Quality Assurance?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Martech

OCTOBER 5, 2022

Twitter wall at Opticon. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Peter Isaacson is the CMO for Demandbase. He can be found on Twitter @peisaacson. It allowed marketers to dip their toes into the ABM water.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars. From there you can explore Twitter, Google+, YouTube, and the list goes on. Indirectly, they effect everyone. You will waste your money.

CMO 48

CMO SEO Service Mobile Marketing 48

Walker Sands

AUGUST 1, 2022

Do you feel like Twitter is one of those spaces that you’re constantly interacting on? I get a lot of information from Twitter — I just don’t tweet a lot. If I don’t hit follow, I still read what they’re posting because Twitter is funny in that there are these weird little pockets.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Sword and the Script | B2B

JUNE 27, 2023

A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. Click To Tweet Comment: This finding mirrors a Ziff-Davis survey of B2B tech buyers a few years back that found prospects consume 11 or more pieces of vendor content as they research and evaluate options. The average prospect requires 11.3

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. source ). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 9, 2013

CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. It’s going to be the partnership between the vendor and the client. B2B customers will review you — not just consumers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Are 1000+ marketing technology vendors sustainable? Why the marketing tech explosion?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. For example, Facebook is designed for users to share updates, photos, life milestones, and even create groups and events; Instagram is based on sharing photos and videos with brief captions; and Twitter is based on sharing short messages (under 140 characters). .

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

nDash

AUGUST 6, 2019

Those who attend have the opportunity to meet some of the best marketers around the world and get in touch with new vendors. The Incite Brand Marketing Summit is a CMO led event held for brand, digital, performance and content marketing professionals from big brands. Let us know on Twitter !

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Conversica

SEPTEMBER 25, 2018

“We have an award-winning technology solution, an award-winning CEO, a product that is creating results for our customers, a company that is growing rapidly — and our success is not going unnoticed,” said Conversica CMO Carl Landers. “To To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

CMO 40

CMO Gartner Sales Qualified Leads Curation 40

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

chiefmartech

JUNE 12, 2017

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). Resistance to vendor lock-in is now a top 3 criteria. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Tell us on LinkedIn , Facebook , or Twitter.

Privacy 99

Privacy Loyalty Work Management CPO 99

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. The IP addresses of people browsing that site is collected by vendors like Bombora and Big Willow. They could be the CEO or CMO – but they could just as easily be a junior intern or a janitor.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. . There are just too many MarTech vendors! Twitter Handle. DOWNLOAD NOW!

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. What do you mean - I can’t see its real impact? Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

OCTOBER 18, 2012

” A more recent survey by social analytics firm Domo reveals that only 7% of CEOs are on Facebook, 4% on Twitter and in total, more than 70% have no social presence at all. 71% of CMOs admitted to feeling unprepared for the challenges of today’s business environment in a separate IBM survey. ” Marketing Is Dead!

Business 100

Business Lead Ranking Work Management Marketing Management 100

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. This year, identity in the cloud was merged with access management, which includes all large IT vendors: Oracle, IBM, Microsoft and CA Technologies.).

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. Blog Funnelholic Twitter funnelholic. He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Many martec vendors promote that they have built-in integrations to one or more systems. However, customers are limited to the capabilities offered by each vendor. Out-of-the-box integration: caveat emptor.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech Advisor

DECEMBER 16, 2019

We asked Heidi Bullock, CMO of Tealium, about the best way to do this, and she said, “ Marketers will need to adjust some of the people, processes, and technology currently happening to meet the new privacy reality. Discuss this with vendors and contractors who collect data on your behalf.

Marketing Management 54

Marketing Management Planning Privacy Opt-out 54

chiefmartech

MARCH 27, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. With the marketing technology landscape in constant flux, it is incredibly challenging for even the best industry analysts — let alone marketers with full-time day jobs — to predict which vendors to rely on in five years.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. Some are slowly doing it.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

chiefmartech

NOVEMBER 21, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. The measurement and execution of digital videos are tightly dependent on each other.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Together we evaluated vendors, engaged in various demos, and made a data-driven decision. Choosing the Right Tools.

Social Media 48

Social Media Media Work Management Marketing Management 48

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100