accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise. Set marketing KPIs.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

JANUARY 4, 2018

What’s a sales kickoff? A sales kickoff is an annual meeting (usually in January) for your entire sales team. The main objectives are motivating your reps, managers and leaders; laying out your strategy; and celebrate last year’s wins. Sales kickoff themes. Why choose a theme for your sales kickoff?

Peer-to-peer 84

Peer-to-peer Training Enterprise Management Cross-Selling 84

Modern B2B

JUNE 17, 2019

What does a CMO really want? I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. So, in the process, I asked them what they want… what they really, really want. The biggest problem I heard had to be ‘sales and marketing alignment’. Where’s the focus?

Lead Ranking 51

Lead Ranking CMO Marketing Qualified Leads Enterprise Management 51

DemandBase

APRIL 27, 2020

In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. How has this store managed to stay in business so long? Partner Marketing.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Tag me if you have done anything exceptional.) Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Envy

FEBRUARY 13, 2021

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. Customer Relationship Management is the heart of B2B tech marketing.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

6sense

OCTOBER 15, 2018

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. While most companies are just starting their ABM journey, Olivier Thierry, CMO of Quorum Software has become a master. A well-orchestrated and careful roll out to sales.

Account Based Marketing 66

Account Based Marketing ABM Marketing AI Top of Funnel 66

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. You need to know every pipeline stage from the sales side. Across the board, email is a lead-generation tool.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Marketing and sales alignment. Source: Percolate. Says Roth, .

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

LEADership

JULY 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. What caught my interest and attention is Blair’s perspective on “ the intelligent connection of people, processes, data and things” Christie leads Cisco’s rebranding campaign on the “Internet of Everything” (IoE).

CMO 40

CMO Marketing Budget Budget Programs Word of Mouth 40

Thinkers360

APRIL 20, 2024

4 Dr. Markus Husemann-Kopetzky Price Management Institute Contact Dr. Markus Husemann-Kopetzky Score: 60.29 44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30 19 Ahmad M.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Mereo

OCTOBER 1, 2020

The Beginnings of Sales Enablement Programs. Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management. Ineffective and nonexistent sales processes. The Future of Sales Enablement .

Work Management 71

Work Management Marketing Management Buyer's Journey Ad Exchange 71

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. This is a huge win for performance management. MPI Dashboards Make Performance Management Easy. To drill down, you can filter categories like opportunity type or a specific program tag.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

Heinz Marketing

MAY 6, 2019

Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 54

Sales Management Top of Funnel Work Management Marketing Automation Services 54

Conductor

FEBRUARY 22, 2022

Consider pitching a new SEO role within your current company by proving the organic’s value to a CMO skeptical of bringing SEO in-house. Outside of SEO teams, there is a range of departments that include SEO-dedicated roles: Sales : Promoting the benefits of SEO to prospective customers. Agency SEO. SEO SaaS Company. Content Writing.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Kaon

SEPTEMBER 22, 2015

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Meet with sales and marketing every week to discuss results and new ideas. Meet with sales and marketing every week to discuss results and new ideas. Compare quarters to quarters and years to years.

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

Parse.ly

DECEMBER 13, 2021

Our most downloaded resource by far was The Content Marketer’s Funnel. Similar to a Sales Funnel, the Content Marketer’s Funnel gives businesses an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey—from becoming a top-of-funnel lead to making a purchase decision.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Social Media 52

Social Media Work Management Marketing Management Class 52

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” ” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Business email address Subscribe Processing. In your inbox.

Marketing Attribution 93

Marketing Attribution Enterprise Management Work Management Marketing AI 93

Smashmouth Marketing

MAY 22, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Some highlights below: Marketing needs to understand their customers and their sales force.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Receivers : The receivers are the sales team. Why football? Are you ready for some football?

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Oktopost

JUNE 16, 2020

So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. What did the SEO manager say when he saw twins at the movies? She uses the Sales Force.

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

PathFactory

JULY 6, 2022

“Any worthwhile CMO, CRO, or product marketer needs revenue intelligence to do their job and make decisions. industry, funnel stage, current solutions, topics they’re interested in), you can move on to develop a deeper understanding of them using the following guidelines: Priority initiatives: Find out what your buyer’s priorities are.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. When you’re hired to manage an existing team the first thing to do is understand who they are as people. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Smashmouth Marketing

APRIL 25, 2009

Next month is Sales 2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 Let's face it, the sales team is our first customer because without delivering to them, there won't be actual customers. May 21 at the Fairmont Copley Plaza. conference.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

DemandBase

SEPTEMBER 19, 2019

The pinnacle of sales and marketing alignment. This takes place when Sales and Marketing ultimately realize that they have the same goals, and so, communication from both parties becomes seamless. Sales and Marketing have really been kicking butt together recently. Beyond marketing, I also have an affinity for sales.

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

Kaon

NOVEMBER 3, 2016

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 8:45AM: Aligning Digital Sales Tools & Marketing Content.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

DECEMBER 7, 2016

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. Marketing Manager, HGST. 9:15AM: Interactive Customer Experiences that Drive Sales.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Thinkers360

APRIL 14, 2024

50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Arayeh Norouzi Score: 32.40

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. Salesforce reaches customers and prospects on over 150 social channels.

Social Media 114

Social Media Top of Funnel Media Paid Search Agency 114

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. We are so focused on tactical execution that we lose focus on the results. Think sales, leads, pipeline. This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100