Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Flavilla Fongang, Brand Strategist, 3 Colours Rule. As a general rule, we shouldn't be doing things that a computer can do better.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. There are thumb rules to use if you are still deliberating on what to spend. Creating your Marketing Budget like a CFO. There is no scarcity of analytics data out there.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Flavilla Fongang, Brand Strategist, 3 Colours Rule. As a general rule, we shouldn't be doing things that a computer can do better.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Demand generation content may want to play by slightly different rules. So instead of having your CMO or CEO write a guest post, get them on a podcast as a guest.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Define the “rules of engagement.”. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. What do you want the relationship to look like?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Oktopost

MARCH 23, 2020

Marketing Manager, Social Media Manager, PR Manager. CEO, VP Marketing (CMO), Marketing Manager. CEO, VP Marketing (CMO), Marketing Manager. VP Marketing (CMO), Marketing Manager, Head of Content. Social Media Post Schedulers , Analytics, Brand Watchers. Email Marketing. Marketing Manager, Digital Marketing Manager.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Martech Advisor

JANUARY 28, 2020

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Not adhering to these data privacy laws can incur hefty fines, along with the imminent PR disaster that would deteriorate consumer trust. Also, implement strict data access rules to ensure that only the right people have access to the right data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Define the “rules of engagement.” Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. What do you want the relationship to look like?

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Contently

APRIL 21, 2016

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” Society’s rules on this front are pretty arbitrary. No, not really. Plus it would be weird.

Thought Leadership 97

Thought Leadership Ethics Opinions Paper 97

nDash

DECEMBER 5, 2018

This can include the CMO, in-house marketers, PR agencies and the like. A good rule of thumb: If the marketing team is small, the CEO should more involved and have several bylines per month. Oddly enough, the ghostwriter is sometimes even unknown to the CEOs themselves! This leads to point number two.

Paid Search Agency 69

Paid Search Agency Advertising Mediums Verticals Storytelling 69

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Define the “rules of engagement.” Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. What do you want the relationship to look like?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. The first candidate came from a more traditional PR background. “Facebook can always change the rules of the game.”

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. The first candidate came from a more traditional PR background. “Facebook can always change the rules of the game.”

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

ViewPoint

MARCH 6, 2012

She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. David Meerman Scott, author of The New Rules of Marketing & PR.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Read more and comment on The CMO Site. Read more and comment on The CMO Site. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Conductor

AUGUST 18, 2020

In my 12+ years at Conductor, I’ve had the pleasure and privilege of building 3 teams and people frequently ask me what makes a good SEO hire — so I decided to nail down some rules, with the help of some friends who have done their fair share of SEO hiring. You can download a printable version of this guide here: Where should you start?

SEO 59

SEO Enterprise Management Lead Scoring Lead Ranking 59

Contently

MAY 4, 2016

As Trey Hall, Quiznos CMO, relayed to Slate , “Quiznos needs to be ‘dramatic’ with the airtime it buys because it’s got a smaller ad budget than its competitors.” And when research is used as a guideline rather than a rule, creatives are given the freedom to turn ideas into meaningful campaigns.

Creativity 60

Creativity Research Paid Search Agency Copywriting 60

Biznology

MARCH 18, 2014

” On my panel were Kriste Goad , CMO, ReviveHealth , @kristegoad ; Carrie Kerpen , CEO, Likeable Media , @carriekerpen ; David Kopp , EVP/General Manager, Healthline , @kopportunity ; and Jenny Vance , Co-Founder and President, LeadJen @jennyvanceindy — all specialists in the healthcare space and social media mavens in their own right.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Ambal's Amusings

DECEMBER 14, 2011

The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. I just finished reading two books about trust, Trust Agents and The Trusted Advisor.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. There are no other rules. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . ” Four Your Information.

Social Media 141

Social Media Activities Media Skype 141

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. My simplified golden rule for social media is “Be nice. I’ll then work out, respond to emails, and then drive in to the office. Don’t be mean”.

Social Media 48

Social Media Work Management Media Thought Leadership 48

QuanticMind

JULY 11, 2017

.” Adelyn Zhou . @adelynzhou – Emerging Tech Strategist | CMO, TOPBOTS. “We’re working with brands who are using these advanced techniques in a few ways: 1.)

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Ambal's Amusings

MAY 27, 2010

I call it the Rule of 5. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Keeping a Closer Eye on Content ROI – CMO Council. Take a look at this scenario for how you can achieve economies of scale with content development. After the event, you have it transcribed. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) 8n0K [link] Lucy Beer the 80-20 rule applies to online influencers: 80% of online impressions about products created by 16% of US population [link] [link] Dave Folkens Great thoughts on influencers from @jaybaer 80% of brand chatter is created by 16% of people.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . SEMrush | PR & Content Producer. . . Mercurygate.com | CMO. . . Rules for Measuring B2B Marketing Performance. . OK - let’s dive deeper. . . Andy Crestodina. Top level traffic, before and after. Ken Sterling. BigSpeak | EVP - Marketing. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Our primary rule for gated content is to gate our research papers. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee Recommends. Patsi Krakoff. Blog Writing on the Web Twitter patsiblogsquad. MarketingSherpa.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. No one should live in fear to write, especially since we are in this new age where “ Content Rules ” and Blogs are necessary forms of communication. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48