markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) 8n0K [link] Lucy Beer the 80-20 rule applies to online influencers: 80% of online impressions about products created by 16% of US population [link] [link] Dave Folkens Great thoughts on influencers from @jaybaer 80% of brand chatter is created by 16% of people.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . SEMrush | PR & Content Producer. . . We are very active on Social Media, thus, it is important to us that we create a buzz and a certain level of virality with every big campaign, product or non-product related. Mercurygate.com | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

AUGUST 16, 2010

Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. Five Rules for Responsible Social Marketing by Fast Company. Yes, the same rules apply. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. s and even 80 ‘s.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

SnapApp

DECEMBER 22, 2016

Recommended reading: The 7 Golden Rules of Email Marketing for Startups. #43. Recommended reading: 9 PR Stunts that Backfired Big Time. #61. Her content always generated a buzz, and rightfully so. CMO is designed for senior marketers and/or marketing professionals running their own teams in any given industry.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Brandpoint

MAY 22, 2018

This was a really effective way of generating local buzz for an event, but similar steps can be taken for almost any business type to find people worth connecting with.” ” -Bobbie Carlton, Founder, Carlton PR & Marketing. ” -Isaac Lekach, Co-founder and CMO, REP. Design and visuals.

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

SnapApp

DECEMBER 14, 2016

Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62