chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? Surely a better opinion, right? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. …because digital operations is how we actually deliver customer experience.

Digital Transformation 103

Digital Transformation CMO Marketing Automation Services Thought Leadership 103

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. My opinions are correct. CMO at SharpSpring. Tweets last 90 days: 11. Donnie Berkholz.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Marketing Insider Group

MAY 21, 2020

I spoke to a former colleague just the other day who did the right thing in leaving her job because her manager (the CMO!) A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy. Firefighters.

Work Management 272

Work Management Marketing Management Customer Satisfaction Correlation 272

B2BMarketing.net

FEBRUARY 1, 2024

Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Maria Winn, CMO, Mitie to discuss how to create a high performing marketing team. In Maria’s opinion, there are three key things to consider: Lead with culture: One thing Maria has spent a lot of time doing is looking at Mitie’s job descriptions that go out into the market.

B2B Thought Leadership 52

B2B Thought Leadership Ad Building Paid Search Agency CMO 52

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” If you enjoy reading this CMO Spotlight series, please share with your friends. “If it’s Priceless, don’t mess it up!”.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

BenchmarkONE

JUNE 25, 2020

You can learn a lot about how other businesses operate and take away tons of ideas for your own operations. Forbes CMO Network. Forbes is a mainstay in business news, and with the Forbes CMO Network, they’ve created a place where you can go just for topics related to marketing.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

PathFactory

JUNE 13, 2023

Speakers: Christine Polewarczyk and Phyllis Davidson Last year, I predicted that the B2B content engine of the future will: Deliver highly contextualized experiences Create the core of the CX data model Merge human and machine I also emphasized that metadata, tagging and mature content operations are critical to achieving CX optimization.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Martech

NOVEMBER 22, 2022

Yes, there are standard KPIs we can measure, but comparing the “maturity” of your business or marketing organization to another, even if they’re similar in size and offerings, leaves too much room for subjective opinions. operating system with an upgrade to v6.5 It’s the hole, not the drill.

Work Management 122

Work Management Marketing Management Planning Vendors 122

Martech

DECEMBER 16, 2022

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. Your customers also play a part in the opinions they form of you. What is a DXP?

Digital Experience Platform 96

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 96

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. It may go without saying, but the analyst must also understand your organization’s unique products, services, industry and operations. the “Highest Paid Person’s Opinion.” But how do you do it? Hire the Right Kind of People.

CMO 48

CMO Allocation Ad Building Paid Search Agency 48

Launch Marketing

AUGUST 23, 2023

The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success. They must be well-equipped to learn from constructive criticism, recognizing that both customers and staff hold valuable opinions on how the brand should resonate with the outside world.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Salesforce Marketing Cloud

MARCH 7, 2022

I’ve been in situations where my opinion and authority weren’t taken as seriously as my male counterparts. Kelsey Cohen, a revenue operations leader at PetDesk. Below you’ll hear from women leaders: Kelsey Cohen, a revenue operations leader at PetDesk revolutionizing technology for veterinary practices.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

chiefmartech

NOVEMBER 9, 2016

More marketing technologists (44%) now report to the CMO. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted. This variance makes it hard to distill common patterns across the profession.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. Pure opinion. Take for example an article highlighting how Amazon increased efficiency in its warehouse operations by using robots. Marketplace data.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Litmus

OCTOBER 28, 2021

Elliot Ross (CEO, Taxi for Email) gave a breakdown of email design systems and how they can help you scale your email operation. How to scale your email operation the right way” talks about the challenges email designers and practitioners face in the workplace. Help other stakeholders understand how they can help email.

SMS 89

SMS ROI Email Marketing Advertising Agencies 89

Marketing Craftmanship

APRIL 19, 2012

We simplify the management and control of international operations, empowering our customers to capitalize on their growth opportunities in foreign markets.”. High Street Partners provides international business services to companies operating overseas. Your Friendly CMO. Thanks for your support on this important issue.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Crimson Marketing

FEBRUARY 6, 2014

69% trust content and messaging on brand-operated web sites. 68% trust online customer views and opinions. ” – Jennifer Rooney, CMO Network editor at Forbes . Nearly half of buyers believe they are better informed than sales reps: 49.5% of buyers consult 3+ channels before purchasing big ticket items .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

DemandBase

MAY 21, 2020

Check out more of the How I ABM partner series: In This Is How I ABM: Tips from Marketing Operations and Sales Development Pros , leaders from our partner organizations Spear Marketing Group and Inverta share what ABM means to them. VP Marketing / CMO. We share what they had to say in this special series, How I ABM. About ABM Pilots.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

Tomorrow People

DECEMBER 13, 2018

I take the opinion that marketing is far more than advertising products or services via an email, newsletter or some other content-driven campaign. We are all working towards the same goals, and so it makes sense that we operate in as cohesive a manner as possible. In the long-term, that’s what leads to success.

Work Management 179

Work Management Marketing Management Service Trends 179

Bannerflow

FEBRUARY 11, 2019

In a 2018 survey by the Association of National Advertisers (ANA) 12% of US respondents claimed greater speed as a key reason for moving operation in-house. . This is not a feeling exclusive to This is not a feeling exclusive to Europe either.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

B2B Marketing Directions

JUNE 25, 2023

For example, in the September 2022 edition of "The CMO Survey," senior marketers said their company uses marketing analytics before a decision is made in 48.9% (average) of projects. System 1 (fast/intuitive thinking) operates automatically, quickly, with little or no effort, and with no sense of voluntary control.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

Martech

MARCH 15, 2022

When I look at companies and how they operate, I find that a lot of leaders are helicopter parents. I was working with a traditionally-operated bank that was trying to learn agile marketing. While that opinion should be valued, it’s imperative that it’s not the only voice that’s heard.

Planning 98

Planning Work Management Lead Scoring Lead Ranking 98

Leadspace

JUNE 26, 2017

It’s worth noting at the outset that these scoring models aren’t mutually exclusive; they can — and in our opinion, ideally should — be used together to provide the most complete and informed picture possible of your potential customers. An example of how to combine the two is provided at the end of this post.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

B2BMarketing.net

MAY 13, 2024

The long-running stand-off between brand-building and sales-staffing dishes up a rich opportunity to call out common, but flawed opinions, well past their due date. It should help shape the markets and cultures we operate in and make a statement about the human potential we collectively impact.” It is human nature. And should.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Smashmouth Marketing

APRIL 2, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

APRIL 25, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Content Standard

DECEMBER 12, 2018

Before you can create an official page on any of the big social media platforms, you need to obtain an Internet Content Provider License , and to get one of those you must have Chinese operations. Key Opinion Leaders: More Than Influencers. You can’t get anywhere in China without the help of a Key Opinion Leader, or KOL.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Integrated B2B

MAY 19, 2016

Over the last several months, I’ve conducted extensive research into understanding their opinions. They ranged from 50 to 8000 employees, operating in international markets. Marketer CEOs usually appoint a CMO as part of the executive management team.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Integrated B2B

MAY 19, 2016

Over the last several months, I’ve conducted extensive research into understanding their opinions. They ranged from 50 to 8000 employees, operating in international markets. Marketer CEOs usually appoint a CMO as part of the executive management team.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning Allocation 40

Nuvi

NOVEMBER 26, 2019

Reputation.com helps us understand the world of feedback,” Doug Zarkin, VP and CMO, Pearle Vision. It is calculated based on multiple factors measuring overall review sentiment across review sites, business listing accuracy and other indicators that reflect consumers’ experiences and opinions about a business — both online and onsite.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. Read more and comment on The CMO Site.

Case Studies 50

Case Studies Case Study Studies BtoB 50

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. You must be comfortable operating in that ambiguity. It’s a huge petri dish of consumer opinion.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Marketing Insider Group

JANUARY 24, 2013

SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. All opinions here are my own. I believe words matter. ( Disclosure: yes, he’s our social CMO @ SAP and my ultimate boss ).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100