The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Business Marketing Strategy Marketing Report 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. What does a SaaS chief marketing officer do on a regular basis? Here, a CMO is likely to take a goal-driven approach to planning. Is your GTM strategy ready?

CMO 52

CMO Marketing Strategy Marketing SEO 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Set your target market.

CMO 52

CMO Marketing Strategy Marketing SEO 52

Marketri

JUNE 7, 2018

That might be a little dire if your company is having an off-year, but it does make sense to focus on growth as an outcome Can you think of a company that just rocks their growth numbers year after year? We believe it’s because these high-growth companies practice Growth Marketing. How do they do it?

Growth Marketing 66

Growth Marketing Marketing Practices Companies 66

Ledger Bennett

AUGUST 2, 2020

The CMO role has expanded to cover the whole customer lifecycle from top of funnel to loyal customer, and every touch point in between. The CMO is increasingly being held accountable for the sharp end of revenue growth, alongside their peers in sales. Top 5 skills to help a CMO transition to a CRO.

CMO 52

CMO Digital Marketing Funnels Business Marketing Strategy 52

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning Marketing Trust Marketing 46

Marketri

OCTOBER 3, 2016

In Part I of my Fractional CMO series , I covered the basics of the model, and how it suits organizations with aggressive growth objectives that don’t need a six-figure, full-time CMO. Let’s take a look back at the last 60 days in my world as a Fractional CMO. Hopefully I could make it clearer for you than my mom!).

CMO 48

CMO Organization Growth Marketing Marketing Strategy 48

Marketri

APRIL 19, 2017

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.

B2B Marketing 48

B2B Marketing CMO Marketing Plans B2B 48

Outgrow

NOVEMBER 8, 2022

We recently interviewed Maya Moufarek for our monthly podcast – ‘ Marketer of the Month ’! What it means to be a ‘full stack’ CMO. How the CMO job relates activities to revenue effect and is revenue accountable. Origin of the growth model. About our guest: Maya Moufarek is a Growth CMO Consultant at Marketing Cube.

Optimization 52

Optimization Marketing Effectiveness CMO 52

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Marketing 250

Marketing Marketing Strategy Digital Marketing Funnels CMO 250

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. Marketing AI: Looking Beyond the Past. Carl Landers.

Marketing 98

Marketing Digital Marketing Funnels CMO Marketing Funnels 98

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Marketing 277

Marketing Marketing Strategy Digital Marketing Funnels CMO 277

Martech Advisor

DECEMBER 17, 2019

There’s a new trend manifesting across the business world: the “modern” Chief Marketing Officer doubling as Chief Change Agent. Today’s CMO/CCA is data-driven, predicts customer needs and delivers value-added, personalized experiences. Like many elements of the tech industry, the CMO role is changing rapidly.

Account Based Marketing 73

Account Based Marketing ABM CMO Marketing 73

ANNUITAS

APRIL 13, 2023

So, when rationalizing what is ‘in’ and what is ‘out’ of the purview of the Chief Growth Officer, the line becomes those actions that are ‘outside-in’ vs. ‘inside-out.’ For some organizations, the best approach may be to adopt an Office of the Chief Growth Officer overlay.

B2B Marketing 130

B2B Marketing B2B B2B Sales Marketing 130

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Marketing Strategy 62

Marketing Strategy B2B Sales Digital Marketing Funnels B2B Marketing 62

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Marketing 40

Marketing Companies CMO Interactive Marketing 40

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Marketing 52

Marketing Companies CMO Interactive Marketing 52

Adobe Experience Cloud Blog

JULY 13, 2018

Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Marketo CMO 116

Liveintent

SEPTEMBER 20, 2021

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent.

Advertisements 125

Advertisements Advertising Activities Ad Building 125

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Trends 101

Trends Digital Marketing Funnels Marketing CMO 101

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.”

Marketing Websites 113

Marketing Websites Demand Generation Search Marketing 113

Marketri

JULY 26, 2016

I – Debra Marie Collins (my maiden name) – was a very pampered child. Don’t get me wrong, I had a very middle class upbringing and wasn’t necessarily spoiled with material things. I was spoiled with love that continues to this day, especially from my mom. Some days, I work from her house just to spend precious extra time together.

CMO 48

CMO B2B Class Spending 48

B2B Marketing Directions

JULY 7, 2019

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth. For example, only half of the CFOs surveyed by McKinsey said that marketing delivers on the promise of driving growth.

Effectiveness 45

Effectiveness CMO Leads Lead 45

chiefmartech

APRIL 21, 2019

Patty Spiller , senior director of growth marketing at Livongo, gave a truly fantastic talk on The Secrets to a High-Performing Martech (or Growth) Team. From Martech Leadership to Marketing Leadership. I was honored and delighted to host keynotes from two CMOs who I greatly admire.

Product 79

Product Marketing CMO Network Marketing 79

B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization.

Trust Marketing 52

Trust Marketing Digital Marketing Funnels Marketing Funnels Marketing 52

B2B Marketing Directions

OCTOBER 21, 2018

In a 2016 survey of 535 CEOs and 847 CMOs by Accenture Strategy, 50% of the CEOs said their CMO is primarily responsible for driving disruptive growth in their organization. CMOs were ranked ahead of all other C-level executives, including the CEO, the chief strategy officer, and the chief sales officer.

B2B Marketing 45

B2B Marketing CMO B2B Sales Marketing 45

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Marketing 93

Marketing B2B Marketing CMO Marketing Report 93

KoMarketing Associates

SEPTEMBER 23, 2020

This implementation has been made all the more urgent by the factors at play during 2020, including reduced marketing budgets at the same time marketers’ quotas and job responsibilities have increased. But despite all the growth, marketing automation is still just getting started.

B2B Marketing 296

B2B Marketing Marketing Automation Marketing Strategy B2B 296

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing B2B B2B Sales Marketing 131

Liveintent

JANUARY 11, 2021

Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As]

Acquisitions 71

Acquisitions Facebook Email Marketing CRM 71

Marketing Insider Group

SEPTEMBER 1, 2020

The answer is you can do both – and many marketing teams do. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. Other times, marketing teams have to come up with suggestions for their next quarter’s objectives. Overall Marketing.

Marketing 242

Marketing Marketing Strategy Email Marketing Marketing Report 242

Litmus

JUNE 1, 2021

Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives. Agile marketing is a tool all teams should consider in today’s fast-paced and ever-changing landscape.”.

Marketing 67

Marketing Marketing Mix Marketing Strategy Marketing Automation 67

Strategic-IC

JANUARY 17, 2022

Amber Bogie | Director of Growth Marketing | Plug Power. In her new role at Plug Power, one of the leading players in hydrogen and fuel cells, Amber is building a robust digital marketing ecosystem from the ground up. Florence Broderick | CMO | CARTO. Here, Sangram shares not one but three ABM predictions for 2022.

Account Based Marketing 62

Account Based Marketing ABM Marketing Strategy B2B Marketing 62

Salesforce Marketing Cloud

MARCH 7, 2022

Jodi Cachey, vice president of content strategy and growth marketing at Mediafly. She leads content marketing initiatives to drive traffic and demand for this growing technology company. Lydia Flocchini, CMO at Surepoint. Jodi Cachey , vice president of content strategy and growth marketing at Mediafly.

Thought Leadership 98

Thought Leadership Trust Marketing CMO Marketing Strategy 98

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example. Data-Driven Content.

Traffic 101

Traffic Content Organization Hubspot 101

Ledger Bennett

AUGUST 31, 2020

Gartner said “CMOs must build a diverse, adaptable range of team capabilities to keep their brands competitive.”. In a practical sense, there are a number of strategies marketing leaders can employ to develop an agile marketing team. In growth marketing circles this would be called your ‘north star’.

Marketing 52

Marketing Marketing Strategy CMO Gartner 52

Heinz Marketing

DECEMBER 20, 2021

This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io. And what I mean by that is, I think the genius of CMO Coffee Talk is, it’s just heads of marketing. It’s not a marketing slack.

B2B Sales 75

B2B Sales B2B Marketing Peer-to-peer CMO 75