Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Top of Funnel 141

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 141

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

Hubspot

AUGUST 13, 2014

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Bound360

JANUARY 6, 2020

With the launch of their “always on” regional “Reclaim the Weekend” ad campaign, VISIT DENVER faced the challenge of how to keep their main landing page relevant. The first step was to personalize the slideshow for visitors coming to the landing page directly from the ad.

Ads 52

Ads Landing Pages Clickthrough Click Rate 52

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. (And, hey, that rhymes, so it must be true.).

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

6sense

JANUARY 3, 2022

And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. Landing pages that were personalized to explicitly mention the Sales Enablement Platform used by the account and the benefits of combining that SEP with 6sense, which triggered ….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Liveintent

JUNE 14, 2021

And that doesn’t just mean measuring open and clickthrough rates. It means gathering information about people’s specific preferences and behaviors, from content categories to formats. Recommend relevant content in emails. ” Curate personalized, on-site experiences. .'”

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Bound360

AUGUST 30, 2019

With persona-based ad campaigns you can separate these visitors and send them to different landing pages, but how do you continue to speak to their specific interests as they explore the general site? They used Bound to change multiple elements of the homepage to show articles and user generated content relevant to each persona. .

Clickthrough 40

Clickthrough Landing Pages User-Generated Content Ads 40

Biznology

SEPTEMBER 13, 2012

Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. We’ll come back to those issues in the future, but before we dig deeper into succeeding with a content marketing plan, we need to decide what success looks like. Or subscribers.

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. How to look at the data. These are straight averages across all Metadata customers.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Highly relevant. Entertaining.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Convince & Convert

MARCH 21, 2016

Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. Test Duration: 01/21/16–01/26/2016.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

Anyword

MARCH 4, 2022

This not only improves your ad’s Quality Score , but it also tells the user that your ad is relevant to their needs. Test a few different keywords and see which ones work best for your content. Your landing page, or wherever you’re directing your audience, should also reflect that same search intent. CTAs Are A Must.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Landing Page. Benefits of PPC. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Launch Marketing

FEBRUARY 22, 2018

Let’s look deeper at applying PPC to support such objectives: Lead generation – PPC is a good way to expose potential leads to information and content offerings that drive them through the sales funnel. This list will also help guide you in the development of your ad copy and PPC landing pages.

PPC 92

PPC Advertisements Advertising Organization 92

Strategic-IC

DECEMBER 4, 2017

Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. Make sure you use these keywords in the titles and topics of your content and blog posts. Relevant, Quality Content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

6sense

FEBRUARY 17, 2022

The most relevant ABM KPIs vary depending on individual industries. 3: Content Engagement Rates. The success of most B2B marketing strategies is measured in how targets engage with your content. . For instance, if you create a personalized landing page for an account, you may expect a 60% to 70% engagement rate.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Hubspot

APRIL 23, 2018

Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Kelly advises to begin with cost. “We

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. How to look at the data. These are straight averages across all Metadata customers.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Sharpspring

JUNE 3, 2022

As social platforms allegedly show relatively little of your content to your followers, it behooves you to have as many followers as possible. That’s especially true for B2B companies, where social content all too easily becomes “sales-y” if it does not overtly request engagement. The Problem with Follower Counts. That makes sense.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

QuanticMind

FEBRUARY 19, 2020

All sorts of relevant keyword phrases can be targeted to engage audiences at different points across the customer journey. Use this information to create new targeted ads and landing pages to improve campaign performance. . Creating more relevant content for your ads and keywords can also improve your Quality Score and Ad Rank.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Hubspot

APRIL 6, 2017

We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Optinmonster

FEBRUARY 2, 2023

You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. One example would be linking to your best selling products from the About page. Popups should be targeted and relevant, not too frequent, and should have a clear and concise CTA.

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

Unbounce

JUNE 17, 2020

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Don’t go without letting us send you off with some sweet, sweet ebook landing page templates. ).

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

QuanticMind

MAY 11, 2018

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. The keywords you bid for, the ads you display, and the landing pages you send people to all need to match the position individuals are in your sales funnel.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

JULY 12, 2019

If their ad copy is more relevant and better at driving clicks, this can affect your relative ad rank and performance immensely. How relevant is their landing page to their ad copy? What strategies are they using on their landing page to encourage conversions? Evaluate PPC Competitor Keyword Targeting.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

PureB2B

JANUARY 24, 2017

Who you send the email to (are email recipients part of a relevant audience?). A/B testing isn’t just for landing pages and ads; your subject lines can benefit from this too. Even if they do end up opening an email, you’ll probably notice fewer clickthroughs and higher unsubscribe rates. Stir their curiosity.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

MAY 25, 2015

Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. c) The Thank-You Pages. The result?

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

APRIL 2, 2019

You need content that meets your prospected audience right where they are. If you’re a publicly-traded company, a large, midmarket player, or an established small business, have people talk about you, and have good content. Never done custom landing pages. Furthermore, you need an exceptional design.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

PureB2B

JANUARY 24, 2017

Who you send the email to (are email recipients part of a relevant audience?) A/B testing isn’t just for landing pages and ads; your subject lines can benefit from this too. Even if they do end up opening an email, you’ll probably notice fewer clickthroughs and higher unsubscribe rates. Tell Users What’s Inside.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

QuanticMind

NOVEMBER 9, 2017

Marketers at B2C companies post ads for their product, hoping that their prospective customers click on the ads, go to the landing page for that product and ultimately make a purchase. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56