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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

For instance, if your overarching goal is to increase sales, then your marketing goal could be to generate more leads or improve your conversion rates. For instance, if your organic search rate is low, check that your content is optimized for the right keywords and has proper on-page SEO elements. Make sure your goals are measurable.

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20 Questions: Email Marketing

SendX

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media has grown at an exponential rate over the last ten years. It’s critical to make your CTA as useful as possible to drive clicks and engagement. How often should I send emails?

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5 B2B Email Marketing Tips that Will Double Your Response Rates

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Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. You Can Improve Your B2B Email Open Rates.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

We can use the data to assign net promoter scores to our customers who will most likely recommend us to their family and friends. We can post positive reviews on our website, in emails and social posts and on review sites to promote ourselves through social proof and authority. Ask them to rate their experience and satisfaction.

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5 B2B Email Marketing Tips that Will Double Your Response Rates

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Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. You Can Improve Your B2B Email Open Rates.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Make sure to diversify your posts, addressing your target audience’s interests and challenges rather than solely promoting your company and its solutions. There’s a reason these untailored messages have a low response rate and are unlikely to produce any results. To improve your response rate, personalize your outreach.

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Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, these emails saw 2.5