The Customer

AUGUST 3, 2021

Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. The company simply puts the user experience above everything else. TECHNOLOGY. Hey Marketing Execs.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Lake One

JULY 1, 2020

People using LinkedIn are on it to network, promote themselves, and grow their businesses. They are inherently primed to have conversations about their companies. The only difference is that you’ll be promoting content as the term suggests. Make sure the content you’re promoting is highly aligned with your persona.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Albacross

JANUARY 17, 2020

I like its analytics which provides me with a possibility to see beyond clicks on pages and check things like contact visits, inbound links, and keyword rankings. Lemlist allows you to send images and videos within the emails that are personalized which is great for engagement and response rate. Folajomi Ballo Hugestepup.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SmartBug Media

SEPTEMBER 25, 2020

Lukas noted four qualities of optimization that companies can focus on that can improve your SEO, reduce your bounce rate, and increase your conversion rate: Speed - does your site load quickly on all devices? Utilize videos instead of GIFs, which can be a heavy load on browsers to load. 2) Email Content.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

SendX

SEPTEMBER 8, 2020

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Click below to get in touch for a free consultation about your digital marketing from the experts at Hibu. Click here to save 25% off of your full-service custom website design subscription, for life!

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Vidyard

FEBRUARY 18, 2021

In a digital-first world, we’re all one click away from another message, a better piece of content, or an irresistible TikTok. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x Engagement is no longer a buzzword, it’s a battleground.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

FEBRUARY 18, 2021

In a digital-first world, we’re all one click away from another message, a better piece of content, or an irresistible TikTok. Innovators Leading the Charge With Video Trends #Paid is Shortening Deal Cycles Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x

Sales Management 65

Sales Management Trends Video Marketing B2B 65