SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. The Impact of Email Marketing As a marketer, it’s your responsibility to engage with customers in the channels they are in most often.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Steer Clear of Spam-Triggering Words While spam filters have evolved far beyond just scanning for individual words, there are still certain terms and phrases that can raise spam traps when overused. , “Don’t Miss Out!”)

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. When your emails are inaccurately marked as spam, it could be because you have low engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Vision6

JUNE 4, 2023

Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples. What is an email marketing strategy? This can significantly increase conversion rates and overall engagement.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Sharpspring

AUGUST 10, 2021

Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Users conduct searches for a variety of reasons and it’s up to you to understand those reasons and motivations to optimize your digital marketing strategy.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Part 2: How to Write Compelling Subject Lines.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

ClearVoice

JULY 14, 2023

What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything. Create a sense of urgency.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Vision6

APRIL 19, 2023

An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. With the right approach, these emails can become a key part of your marketing strategy, driving customer retention and loyalty over the long term. What is an anniversary email?

Examples 98

Examples Loyalty Template Eye-Tracking 98

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

ConvertKit

JULY 14, 2021

Higher open rates. The Litmus State of Email 2020 Report revealed that emails with personalized subject lines are 50% more likely to be opened. So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Below the first name, click “+ Add a New Field.”. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. According to Convince and Convert , 35% of email users open emails based on the subject line alone. But what makes a good subject line? Test, test & test.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8%

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

SMS 52

SMS Examples Marketing Management Opt-out 52

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Don’t worry though, we’re here to help.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Scoop.it

SEPTEMBER 22, 2020

Look back to that email in your inbox that tempted you to click on the CTA button and take action. For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. Create a sense of urgency through your CTA. It is the CTA.

Conversion 87

Conversion Optimization Content Curation 87

Sharpspring

JANUARY 28, 2020

Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Users conduct searches for a variety of reasons and it’s up to you to understand those reasons and motivations to optimize your digital marketing strategy.

Intent 66

Intent Planning Long Tail Marketing Tips 66

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. Before you craft a sales email template, it’s good to start with market research. Write an engaging email opening.

Template 70

Template Top of Funnel Copywriting Open Rate 70

Walker Sands

DECEMBER 18, 2018

By adopting the three headline writing strategies outlined below in your next email marketing campaign, you’ll boost your open rates, and as a result help your B2B company generate more leads and interest. Given that over half of emails are opened on mobile devices, you’ll need to optimize your emails across platforms.

Email Marketing 40

Email Marketing Effectiveness B2B Marketing Campaigns 40

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. 47% of email recipients open an email based on the subject line alone. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Valasys

OCTOBER 25, 2018

Every good marketer knows that in order to develop relationships with customers, you would need to proactively go where they are instead of waiting for them to come to you. Ever since mobiles have become indispensable, text messaging has become the mode through which marketers can have a direct line of contact with their customers.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Subject lines that shout “Open now!”

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Email open rates. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. What Is Email Response Rates? Avoid Mondays.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196