Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. It increases customer engagement. It’s hard not to.

Examples 97

Examples Planning Paid Search Agency Interactive Marketing 97

Convince & Convert

JANUARY 2, 2014

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. So here are our best and most practical ways to see a big impact from your actions on social media: 1. A/B Test on Social Networks.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%). The TLDR version?

Advertising Agencies 95

Advertising Agencies Lead Ranking Youtube Blogger 95

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Of course, email marketing is working at a top-notch rate. 2020 is already half gone in fighting the crisis.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Sprout Social

FEBRUARY 17, 2022

Social media. Increasing attendance rate for promoted events. Social media buttons. Then track the open and click-through rates to see which emails generate ROI. click-thru rate. Text messaging. Direct mail. These are all valid ways to keep in touch with customers and prospects.

Template 130

Template Email Marketing Blast Campaigns Planning 130

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. A user may engage with content by clicking a link, completing a form, or taking any other action. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Salesforce Marketing Cloud

JANUARY 11, 2024

How to build an ecommerce strategy Yo ur ecommerce strategy should span the entire customer journey Define success by tracking metrics Key considerations for your ecommerce strategy What is an ecommerce strategy and why is it important? Build a presence on relevant social media platforms so potential customers can find and engage with you.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Valasys

MAY 9, 2024

From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional. Social media marketing involves creating and sharing content on social media platforms to drive engagement and brand visibility.

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. Here are a few to really keep an eye on. Of course, the most crucial website metric to always consider is the number of visitors you’re getting on a weekly or monthly basis. Bounce Rate. Website Visitors. Why is this a problem?

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Consider KPIs like conversions, open and click-through rates, etc. How do you get one off the ground, though? People who actually want to receive them.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Identify influencers whose engagement rates surpass [specified percentage], indicating high audience interaction. Let’s rate our picks.

Sales Management 87

Sales Management ROI Planning Work Management 87

Optinmonster

DECEMBER 19, 2022

Exit intent popups are great for reducing bounce rate and preventing cart abandonment in Shopify and other eCommerce sites. The popup software tracks cursor movement and launches the popup when website visitors move toward closing the window or tab. We like how the popup clearly states the free course’s value proposition.

Intent 94

Intent Top of Funnel Examples Conversion 94

Lead Forensics

DECEMBER 13, 2023

The benefits can be direct, such as increased sales or improved conversion rates, or indirect, like enhanced customer experience or brand loyalty. Can your analytics software track the customer journey effectively? For lead generation software, look at conversion rates and cost per lead.

Work Management 52

Work Management Marketing Management ROI Software 52

accelerate agency

MAY 24, 2023

Of course, you might already be using it. Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic. What’s his secret?

Conversion Rate 139

Conversion Rate Marketing AI Lead Ranking Lead Scoring 139

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

AUGUST 8, 2022

Challenge funnels start with the contest to build up a list of email subscribers or social media followers. You can run a challenge funnel through email, social media, or a dedicated community platform. This time tracking challenge asks subscribers to track their time every day for 5 days. Make Your Pitch.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Adobe Experience Cloud Blog

JULY 12, 2019

And it’s true that email no longer has the insanely high open rates it used to. They trash your brand to friends and maybe even on social media. With that question answered, set goal KPIs and benchmark numbers to plot the course. You could also throw money out the window and have a similar close rate.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Marketing Insider Group

JANUARY 16, 2020

For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. A tool like SurveyMonkey is useful here – you can quickly put together a short list of questions and post it on your website, send it via email, and share it on social media. Track online conversations.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Buffer

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Here are some tips to understand how to approach vertical social networks: 1.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. This data can help you make informed decisions to help increase your conversion rate. These analytics can help you keep track of KPIs (key performance indicators) across different marketing campaigns.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Zoominfo

MAY 20, 2019

Agendas also help to ground the meeting so it can get back on track if the conversation veers off course. Of course, it’s not feasible to create an agenda for every business meeting. Metrics : Specify what business metrics you will track in order to monitor and improve your efforts.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

QuanticMind

JULY 18, 2023

When was the last time you opened a social media app? Whether it’s via CTV (which is dominating this year’s TV upfronts ), social video (did you know that US TikTok users spend almost an hour per day on the platform?), Video Completion Rate (VCR) VCR is the legacy metric for measuring digital video.

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Optinmonster

NOVEMBER 9, 2021

You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Statistics show exit messages have higher conversion rates than other kinds of popups. Click here to get started ?. Click here to get started ?.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Scoop.it

OCTOBER 25, 2022

70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. This is not always straightforward to track, but looking at social media and customer comments can be an indication. Social Media Metrics Tracking. So, in terms of online content, it is crucial. Image Source.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Sprout Social

NOVEMBER 23, 2022

And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. People trust who they know—a friend’s recommendation is the top reason people buy on social media. But you have influencers under your roof—your social-savvy employees.

Linkedin 113

Linkedin Paid Content Tips B2B Thought Leadership 113

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. With those specific objectives, it behooves me to keep track of the following metrics: Reach.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Sprout Social

JANUARY 27, 2021

Well, the answers are just a few clicks away. Alternatively, you can click on the “Analytics” tab in YouTube Studio. Because if viewers are eating up your content with high watch times and retention rates, you know you’re on the right track. Another key report to keep an eye on is the Traffic Sources Report.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

Lake One

MAY 14, 2020

You can find how many people have shared your content using tools like Buzzsumo or Shared Count : Or, you can look for social shares on specific platforms by adding your URL into the search bar: (Research has found that written articles, videos, and images are the three most engaging types of content on social media.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Sprout Social

SEPTEMBER 30, 2021

Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling. Of course, many brands have found success selling through Instagram ads. Instagram ads.

User-Generated Content 111

User-Generated Content Social Media Custom Publishing Eye-Tracking 111

ClearVoice

MAY 10, 2019

But something shifts when you become your own boss (and accountant and social media manager…): How do you know when you’re due for more money? Due to high demand and more and more media professionals adopting a gig mindset toward their careers, there is no longer a standard rate card that makes sense across the board.

Work Management 93

Work Management Peer-to-peer Click Rate Marketing Management 93

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. Avoid ridiculously low click and open rates by compiling your own mailing lists. The problem, of course, is not with email automation per se.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Liveintent

DECEMBER 2, 2019

It’s no surprise, then, that 72% of people prefer to receive branded content via email while only 17% say the same about social media. It’s a digital passport, allowing them to track and target audiences across devices and sites. I bought the sneakers, of course. In fact, customers appreciate it. The result?

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

ConvertKit

JUNE 10, 2020

YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience. I could feel your eyes glazing over as soon as I used the word “analytics.” You can also click here to jump straight to YouTube Studio. I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Optinmonster

DECEMBER 14, 2021

Customer Relationship Management Tools : Connect and track leads throughout the sales funnel. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Click here to get started ?. TrustPulse is the market’s best social proof notification plugin. Wait, social proof?

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Oktopost

NOVEMBER 16, 2021

Let’s take a closer look at B2B sales outreach, why it’s so important, and learn eight tips that you can use to increase your sales outreach success rate. Sales outreach is generally proactive, which means that the goal is to accelerate the B2B sales cycle from its normal course of evolution. Automate social media publishing.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62