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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!

Optinmonster

In the age of content marketing , where content is king, headlines reign supreme. They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. For businesses and marketers, mastering the art of the headline is crucial for success. ” 3. .”

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: Pew Research. Source: SuperOffice.

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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

In this article, we will walk you step-by-step through the process of writing an effective email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Preview text.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

In this article, we will walk you step-by-step through the process of writing an effective email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Preview text.

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.