Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. 12) HubSpot Website Grader.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Does Un-gating Offers Improve SEO and Conversion Rate Optimization? The Conversion Rate Optimization (CRO) Test. Lead to Opp rate.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Content 100

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. If you'd like to access the full kit, click here. Below is a sample Search Terms report. So this is a sample instance where running a paid search campaign makes a lot of sense. How do you ensure it drives ROI for your company?

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Optinmonster

JANUARY 15, 2024

The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. Here’s an example from HubSpot. 16% of companies get over 50% of new business from free trials.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Hubspot

JULY 22, 2019

PPC and email marketing have cheap set-ups, and could cost anywhere from a few cents per click to a few dollars. With TV advertising, the closest you can get to understanding a TV channel's audience is through ratings like Nielsen ratings or the Gross Ratings Point. Digital marketing allows for better segmentation.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

JULY 2, 2014

For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page. Here''s some sample data for Example Enterprise: Example Enterprise generates 60,000 website visitors and 500 leads per month. Not too shabby. Can you spot it?

Design 28

Design Marketing Websites Landing Pages Click Rate 28

Hubspot

JANUARY 12, 2017

The challenge that marketing automation meets is optimizing your traffic and lead flow – following up and nurturing all those leads human hands can't get to in an effective way so you achieve higher membership conversion rates from the same pool of leads. Some Sample Workflows. OK, you can see how this can go on.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Click Rate 28

Mailmunch

APRIL 6, 2021

Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Click on it. To send a recovery email, click on ‘ Send’. . Click on ‘ Add Media.’

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Hubspot

JULY 17, 2017

You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. With a more than 90% renewal rate , it’s clear their business model is working. 3) Sriracha.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Hubspot

AUGUST 13, 2014

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. (And Test whether adding social proof to your landing pages increases conversion rates.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Use your landing page analytics to determine which marketing offers have the highest conversion rates and contributed to the most lead-to-customer conversions.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MARCH 31, 2014

If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. What if I told you all of those things, the conventional wisdom around conversion rate optimization, aren''t enough? You''ve tripled your conversion rate.

Landing Pages 28

Landing Pages Conversion Peer-to-peer Conversion Rate 28

Hubspot

SEPTEMBER 22, 2011

For instance, in the test we're using as an example for the purposes of this article, we're looking at using a regular orange button for a HubSpot free trial offer versus using some custom art for the free trial button to see if the custom art really makes a difference. In our example, the number of clicks on our free trial offer.

Marketing Automation Services 28

Marketing Automation Services Click Rate Statistics Sample 28

Optinmonster

APRIL 5, 2024

You’ll also learn how to use split testing the right way so that you can discover the hidden strategies that can skyrocket your conversions. If you’re marketing a business, the answer is easy: the best pages to test make a difference in conversions and sales. Let’s get started! But how do you know which pages should you test?

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

SmartBug Media

SEPTEMBER 4, 2019

HubSpot has some great tools for helping you set up A/B tests, but before I dive into the details, let’s review best practices. HubSpot has a great guide to make sure you are using best practices, such as determining your sample size and picking the right variables to test. A/B Testing Tools in HubSpot. Or a blue button?)

Hubspot 63

Hubspot Tools Landing Pages Knowledge Base 63

seo.co

FEBRUARY 27, 2022

However, the research shows pop-ups are highly effective and have a high conversion rate. It takes multiple clicks to close the pop-up. If you’re using software that requires a visitor to click multiple times to close your pop-up, you’re annoying your visitors. Pop-ups get high conversion rates.

Effectiveness 98

Effectiveness Copywriting Work Management Click Rate 98

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

AUGUST 20, 2012

And from our experience here at HubSpot, we know they work. You can do this by surveying a representative sample of your leads, or simply by adding a new field to your landing page forms. Like any drop-down that you use in a form, you’ll want to make sure the number of options does not hinder your conversion rates.

Segmentation 28

Segmentation Top of Funnel Landing Pages Leads 28

DiscoverOrg

MAY 23, 2018

If it’s customer retention you’re looking for, well-aligned sales and marketing teams produce 36% higher customer retention rates and 38% higher sales win rates, according to MarketingProfs. Hubspot suggests this process: Calculate the Marketing Figures and Goals. Our conversion rate went from 4% to 15%!

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

Convert

AUGUST 30, 2022

Check out this sample Shopify report by Convert! Online Store Conversion Rate: The percentage of sessions that resulted in an order Added to cart: The number and percentage of sessions in which customers added at least one item to their cart. Drive click-through on ads. Increase sales of specific products.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Hubspot

SEPTEMBER 28, 2011

Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate. Below is a sample Search Terms report. Connect with HubSpot : Finding New Keywords.

Paid Search Agency 28

Paid Search Agency Campaigns Landing Pages Adwords 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Convert

JUNE 2, 2022

The goal of A/B testing or split-testing is to increase your conversion rate, or the number of actions your customers take, such as clicking a call-to-action button, text link, or navigation link. Do my mobile app visitors convert at the same rate as my desktop visitors (sales or leads)?

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Hubspot

AUGUST 2, 2016

Look at your competitors’ keyword rankings, backlinks, domain rating, etc. For looking at errors or problems that your visitors might run into , check your analytics for high bounce rate, short time on page and navigation issues. Here is a sample card sort for a marketing agency: 5) Rapid Prototyping or Wireframe Design.

Marketing Websites 28

Marketing Websites Click Rate Analysis Paid Search Agency 28

Hubspot

APRIL 10, 2012

But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation. Let's play a translation game using HubSpot's 'About Us' page copy. Let visitors choose to play your multimedia content; don't force it on them.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

TrustRadius Marketing

JULY 11, 2022

Click here to read our piece “What is Web Analytics?” Some common key metrics can be the number of visitors to landing pages, the bounce rate, and user retention. Conversion Rate Bounce Rate Retention Click-Through Rate (CTR) The conversion rate is your total conversion divided by the number of website visitors.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

SmartBug Media

APRIL 19, 2022

Are you looking for clear-cut, tried-and-true methods for conversion rate optimization (CRO) that you can implement today? Standard website best practices aside, there aren’t many cookie-cutter, one-size-fits-all optimizations that will improve your website conversions overnight. Then look no further than your existing website.

Practices 98

Practices Best Practices Work Management Marketing Management 98

Hubspot

JANUARY 30, 2020

After a few days, they had the results; one had a slightly higher conversion rate, but they were left wondering if the results were statistically significant. I’m going to guess that it was the person with the lower conversion rate that asked this question.) They had a friendly wager over which one would win.

Statistics 77

Statistics Examples Landing Pages Sample 77

Heinz Marketing

MAY 1, 2024

Decide what key metrics (KPIs) are most important for your business, such as engagement rate through different channels, conversion rate, customer acquisition cost (CAC), or lifetime value (LTV). This helps ensure robustness and generalization of the model’s performance across different data samples.

Marketing Attribution 105

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 105

Hubspot

APRIL 8, 2019

Visit your GA portal and verify the code is working by looking at the “Real-Time reports” section while clicking around on your site in a different tab or on your phone. And if you use a CMS like HubSpot or WordPress, this task is even easier. HubSpot users can follow these simple instructions for adding GA. Conversions.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Optinmonster

DECEMBER 14, 2023

In fact, a well-designed landing page can make or break your conversion rates. The testimonial from Hubspot’s cofounder offers powerful social proof. 2-Step Optin Page From Bluchic This sample opt in page is from the WordPress theme and design company Bluchic. Boost Conversions from Your Landing Pages Today!

Marketing Automation Services 85

Marketing Automation Services Landing Pages Examples Tools 85

Optinmonster

MARCH 18, 2020

Pay Attention to Sample Size. For example, Hubspot suggests you optimize the pages people visit most: Home page. Pay Attention to Sample Size. Another best practice for A/B testing is to get the sample size right. Then you actually don’t have much reliable data after all because your test sample is too small.

Practices 96

Practices Best Practices Sample Statistics 96

Unbounce

SEPTEMBER 15, 2020

According to HubSpot, only 17% of marketers use landing page A/B tests to improve conversion rates. You need to make sure you have… The right duration and sample size. Click to see the full pages.). I’m not alone in this, either. A small glimpse of my ever-growing to-do list.

Marketing AI 145

Marketing AI Optimization Landing Pages eCommerce 145

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. Split your sample groups equally and randomly. Determine your sample size (if applicable). But these tests can also be complex.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Convert

MAY 12, 2022

Page speed can kill your conversion rates if you’re not careful. For instance, Zazzle uses FAQPage schema to display frequently asked questions: And as you can see, it occupies more real estate on SERP (search engine results page), which means users are more likely to see it and click on it. Choose A Fast And Responsive Theme.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69