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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

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8 things you can do to significantly improve your SEO

Biznology

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Improve load speed.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first. Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience. Dwell Time.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

As our ability to collect data grows, so do the different ways we can measure content performance. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? What happens next for the 20 people who clicked on your CTA?

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E-Commerce: Build the Perfect Category Page

Brightedge

The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close. In the customer journey for the keywords we evaluated, category pages that appeared in the results had a 70% click-through rate. How not close is it?

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Why User Engagement is The New SEO

Oktopost

For example, there was the addition of “ featured snippets ” that pull content to address search queries right on the results page. These helpful snippets caused a nearly 10% increase in desktop searches that end without the user ever clicking on one of the linked sites. . Click-throughs can happen by mistake.

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