SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Allocadia

APRIL 14, 2020

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Budgets shift as we reallocate funds from no-go activities like events. New investments should be focused on improving critical business elements like financial management and strategic planning.

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 311

Thought Leadership Enterprise Management Work Management Marketing Management 311

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. At its core, a user community is a digital space for software products where users can ask questions, share feedback and collaborate. They are critical to scalable return on investment.

Communities 107

Communities Paid Search Agency Peer-to-peer Work Management 107

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Work across channels. Focus your organization efforts around two primary places: your customer database and your inventory management system. Create data-management processes. Luckily, there are modern, tech-driven solutions. Pinpoint your ideal customers.

Small Business Marketing 216

Small Business Marketing Work Management Data Hygiene Practices 216

Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online. The post The Future of Live and Virtual Event?s

Work Management 118

Work Management Class Distribution Communities 118

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 315

Planning Analytics Enterprise Management Work Management 315

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. What makes this email worth keeping in your swipe file?

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Heinz Marketing

MAY 31, 2018

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 84

Work Management Zoominfo Marketing Management Event Marketing 84

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Webbiquity

FEBRUARY 23, 2021

This episode is sponsored by virtual event platform Shindig. Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. The Services. The Market. Welcome to the founders interview on Webbiquity.

Enterprise Management 321

Enterprise Management Work Management Marketing Management Budget Programs 321

SmartBug Media

DECEMBER 15, 2021

As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

Work Management 74

Work Management Marketing Management Social Media Service 74

Zoominfo

JULY 25, 2022

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. They explain why something “is the way it is” and offer advice to optimize future events. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Hubspot

APRIL 13, 2021

To take full advantage of these benefits, you need to choose the best software for live webinars. The Best Live Webinar Software. Best Webinar Software for Marketers. As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has a multitude of helpful features.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Choose a push notification service: Select a push notification service provider that supports deep linking capabilities. For this prompt, try selecting the marketing manager persona.

Deep Linking 92

Deep Linking Best Practices Marketing AI Class 92

Customer Experience Matrix

APRIL 25, 2013

It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. This differs quite radically from standard marketing automation systems, which use databases built elsewhere, rarely include integrated predictive modeling, and are focused primarily on moving customers through multi-step campaigns.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Heinz Marketing

JULY 31, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years.

Work Management 109

Work Management Click Rate Marketing Management Tactics 109

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Class is not in session! We’re doing that in my business and it works well. Welcome to 2024!

Marketing AI 135

Marketing AI Email Marketing Planning Work Management 135

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Now here are this week’s AI-powered integrations, solutions and upgrades.

Marketing AI 103

Marketing AI Enterprise Management CPC Cost Per Click 103

ClickZ

APRIL 2, 2020

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. Voice-based interfaces to intelligent assistants like Amazon Alexa represent an area of growth and exploration in the marketing world.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

LeanData

JUNE 15, 2022

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. Which half of your marketing investment is wasted? Back in the 1970s, it was thought that the average person was exposed to about 500 marketing messages a day.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Zoominfo

FEBRUARY 26, 2021

Explore popular solutions and how they can integrate with your CRM in this complete guide. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Parse.ly

AUGUST 12, 2020

Shadow traffic is visits to your site that are not captured by your typical analytics software provider. Before you can understand shadow traffic , you need to understand how web, content, and product analytics tools work. After this code is added, your analytics provider starts reporting on traffic and events.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 195

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 195

Salesforce Marketing Cloud

DECEMBER 6, 2023

This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. Develop your Salesforce Admin communication skills Learn More Have a Learner’s Mindset One of the keys to my admin success is that I’m constantly learning and improving my skills and solutions for business challenges.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team. That means the people you serve — your customers — and the people who do the marketing — your team.

Work Management 135

Work Management Paid Search Agency Marketing Management Budget Programs 135

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? But its value is undeniable at events.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Heinz Marketing

MARCH 18, 2021

By Maria Geokezas , VP of Client Services. We didn’t know how long it would last or how to manage through this transition. Self-Care for Work Teams. In order to do good work and serve our clients well, we knew we needed to take care of our team first. 5 Lessons for Managing Through Transition. Create clarity.

Work Management 122

Work Management Marketing Management Class Paid Search Agency 122

SmartBug Media

MARCH 29, 2022

My current cat rodeo involves teenagers, in particular, the kind who are old enough to have their own hobbies and activities but aren’t quite old enough to drive themselves to the associated events. On any given weekday, I’m working as a part-time chauffeur and a full-time copy editor. A Snapshot of the Family Rodeo.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Work Management Ad Agencies 98

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. The purpose of a digital marketing course is to help executives and professionals grasp rapid changes in the industry that they might otherwise miss. Now that marketing has gained a digital slant, innovations come daily.

Course 101

Course Training Work Management Planning 101

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52