Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Work across channels. Focus your organization efforts around two primary places: your customer database and your inventory management system. Create data-management processes. Luckily, there are modern, tech-driven solutions. Pinpoint your ideal customers.

Small Business Marketing 209

Small Business Marketing Work Management Data Hygiene Practices 209

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. It's a very warm email. Discover things to do.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. They explain why something “is the way it is” and offer advice to optimize future events. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Salesforce Marketing Cloud

DECEMBER 6, 2023

This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. Develop your Salesforce Admin communication skills Learn More Have a Learner’s Mindset One of the keys to my admin success is that I’m constantly learning and improving my skills and solutions for business challenges.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

Work Management 73

Work Management Marketing Management Social Media Service 73

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Class is not in session! We’re doing that in my business and it works well. Welcome to 2024!

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. Hosting events—no matter what size or scale—is a great idea. Even if you go further afield than just the HQ and home base and travel to smaller or different markets and host get-togethers there, too. And then I didn’t skimp on the event.

Communities 126

Communities Blogger Class Twitter 126

Biznology

JANUARY 22, 2021

As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity. ” The Forgotten Dimension of Diversity: Social class is as important as race or gender. How did they do it?

Class 163

Class Work Management Startups Thought Leadership 163

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 190

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 190

The Customer

FEBRUARY 10, 2023

But when the DPAA — the trade association for Digital Out Of Home — held its annual Global Summit this past October on using OOH in their omnichannel mix, the capacity crowd got an unexpected masterclass on marketing in the metaverse. Part 2 is how the all-digital world works with real brand marketing.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Zoominfo

APRIL 22, 2020

Pai asked broadband and telephone service providers to keep Americans connected for the next 60 days–even if they were unable to pay–and to waive late fees for residential customers and small businesses. Several organizations are offering free services specifically for kids and schools. Thinking of our kids.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+. Connect with MuleSoft experts from the MuleSoft Community This year Dramforce will be packed with opportunities to connect with fellow Muleys.

Automation 98

Automation Peer-to-peer API Communities 98

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. Sudhi has been teaching B2B marketing for decades, and knows the territory. Sudhi has been teaching B2B marketing for decades, and knows the territory. What seems to be working best?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

FMG Suite

MAY 11, 2021

Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Salesforce Marketing Cloud

MARCH 7, 2023

People around the world rely on our Customer Relationship Management (CRM) platform to keep business running. They build, configure, and automate technology solutions to deliver business value. They build, configure, and automate technology solutions to deliver business value. What is a Salesforce Administrator?

Work Management 98

Work Management Marketing Management Peer-to-peer Lead Scoring 98

Hubspot

JUNE 9, 2017

As any inbound certified member of our community knows, setting SMART goals (that's S pecific, M easurable, A chievable, M easureable, T ime-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step.

Class 75

Class Top of Funnel Work Management Marketing Management 75

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. Sudhi has been teaching B2B marketing for decades, and knows the territory. Sudhi has been teaching B2B marketing for decades, and knows the territory. What seems to be working best?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

ClearVoice

OCTOBER 30, 2018

Why pay $400 monthly for a desk when you could be working from bed in your pajamas? Working from home all the time can make people feel isolated or stir-crazy. Here we look at five co-working concepts that are friendly to small businesses, solopreneurs, freelancers, and business travelers. Cambridge Innovation Center.

Small Business Marketing 51

Small Business Marketing Work Management Communities Enterprise Management 51

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. And don’t forget to learn about the skills of those you work with. Dig deeper: What are the top skills you need for digital marketing? Such groups come in different types.

Work Management 95

Work Management Marketing Management Training Vendors 95

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Hubspot

MAY 6, 2020

But today, remote work and digital events are the norm. This leaves many marketers again asking: Should I go live? But for many marketers, streaming a Facebook Live is at the top of their to-do list. The immediate, authentic, and interactive experience of a livestream is a no-brainer for some marketers.

Facebook 101

Facebook Social Media Creativity Hubspot 101

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. 7 examples of events gone virtual and how teamlancing can help. Now, though, everything is content. Artist showcase platform.

Content 88

Content Sample Class Storytelling 88

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Zoominfo

OCTOBER 5, 2022

It’s mind-boggling to think that before the pandemic, if a manager told a team member they were “coasting,” that person would have likely been embarrassed. In the face of pandemic burnout, inflation, a climate crisis and political unrest, some employees may be deciding that they’d rather work to live, not live to work.

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. So, how do you pick an email marketing service?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. When joining communities, focus first on adding value to the community. But it worked.” In B2B, it always starts with hand-to-hand combat. Also, major shoutouts for First Round Capital.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Heinz Marketing

SEPTEMBER 12, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Training 99

Training Work Management Class Marketing Management 99

Litmus

MARCH 26, 2020

As an attendee and speaker at Litmus Live since 2017, I’ve recognized this event as something truly magical in the email industry—a way to learn in an inclusive environment full of people with the same goal, confirmation that being an email marketer takes devotion and an attitude of patience and grit, and that we’re all part of a community.

Work Management 63

Work Management Class Communities Conference 63

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Sprout’s Asset Library simplifies asset management, letting you create, organize, edit and publish assets from a central location.

Social Media 82

Social Media Work Management Marketing Management Campaigns 82

6sense

JANUARY 20, 2022

With this new round of funding, we’ll further expand operations into EMEA, Australia, and other international markets. And we’ll aggressively address the growing demand from the Financial Services, Manufacturing, and Health and Life Services industries, eager to transform their go-to-market capabilities. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 63

Conference Advertising Agencies Peer-to-peer B2B Marketing 63

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. And while the future is uncertain, there’s one thing we know to be true: we’re stronger when we work together. That sentiment is what our Sprout Sessions event series is all about. Pivot, iterate, adapt.

Social Marketing 97

Social Marketing Work Management Marketing Management Planning 97