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Best-in-Class Financial Management for Crisis Mode and Beyond

Allocadia

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Budgets shift as we reallocate funds from no-go activities like events. New investments should be focused on improving critical business elements like financial management and strategic planning.

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Three Elements of Successful Change Management

Vision Edge Marketing

We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. That is true for marketing teams adopting performance management. Leading Change.

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How to Develop an Effective Diversity, Equity and Inclusion Program

Zoominfo

Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. Prioritizing D&I at your business directly impacts the relatability of the product or service your business provides and the value it adds to the community it serves.

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Products and services evolve. Markets ebb and flow. And how should your content marketing efforts support those efforts? A SWOT-ing Guide for Content Marketers. Companies change.

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Koch Industries’ Jenny Kim on Criminal Justice Reform and Second Chances

Televerde

Televerde is a global sales and marketing technology organization. Since 1994, we’ve created best-in-class sales and marketing services through a business model that hires, trains and supports incarcerated women in Arizona and Indiana.). We’re all affected by a failed system. With joblessness being the No.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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Cultivating an Effective Recruitment Marketing Strategy

Zoominfo

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.