Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Biznology

JANUARY 22, 2021

As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity. ” The Forgotten Dimension of Diversity: Social class is as important as race or gender. How did they do it?

Class 163

Class Work Management Startups Thought Leadership 163

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. That year The NRF branded this day as Cyber Monday! Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. So, how do you pick an email marketing service?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Jay was a direct mail specialist and managed all mailing for U.S. in the southwest.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

ClearVoice

OCTOBER 30, 2018

Why pay $400 monthly for a desk when you could be working from bed in your pajamas? Working from home all the time can make people feel isolated or stir-crazy. Other people miss the off-the-cuff collaboration and purpose-driven energy that a startup or studio-type office setting provides.

Small Business Marketing 51

Small Business Marketing Work Management Communities Enterprise Management 51

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Software has eaten the world, as Marc Andreessen predicted eight years ago. Here is just a sample of the categories our partner ecosystem powers: Event management. Loyalty program management.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

SmartBug Media

OCTOBER 30, 2019

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. We’ve also seen that running and working at an agency brings its own challenges.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 76

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. If you become a digital entrepreneur, you’ll find many opportunities to work your way up. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026.

Work Management 71

Work Management eCommerce Paid Search Agency Marketing Management 71

Adobe Experience Cloud Blog

MARCH 21, 2018

As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. Mentorship can play a vital part in any healthy and productive work environment. In one class, we showed the role of math in baking chocolate as a relatable example of math in action. .

Budget Programs 134

Budget Programs Thought Leadership Class Work Management 134

Onalytica B2B

APRIL 18, 2016

IFGS2016 championed and celebrated the latest developments in FinTech at the historical heart of financial services: London. The event organization succeeded in not only bringing the business and innovation sides of the fintech industry to the stage, but also addressed important issues such as how we can help the unbanked and refugees.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Conversica

APRIL 18, 2019

My last couple of jobs have been in Seattle with big internet companies, Amazon, Expedia and Ticketmaster, mixed in with a small startup, Wetpaint. Many started their careers at Conversica and all come to work every day with energy, commitment, drive, lack of ego and an unbelievable willingness to learn. The process works!

Work Management 65

Work Management Verticals Amazon Lead Ranking 65

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Hubspot

DECEMBER 16, 2013

There are lots of exciting technology startups looking for smart, motivated, recent graduates to fill business-side jobs. 2) Determine how big of a company you want to work for. Two-person startup? Go to networking events. Scott writes about startups, and BostInno is a hub for the Boston startup community.

Startups 28

Startups Work Management Marketing Management Hubspot 28

Hubspot

MARCH 10, 2016

That’s why we’ve handpicked 16 events that’ll gather the best and brightest in marketing, tech, and innovation for you to learn from. 16 Events You Should Attend in 2016. 1) An Event Apart. Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Conference 28

Webbiquity

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. An award-winning human capital management technology company serving organizations across the globe.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Hubspot

MARCH 12, 2019

Nowadays, we hear about a company's culture a lot -- including perks like free beer, ping-pong tables, and fitness classes at the office. In a team-first corporate culture, you're likely to find both formal and informal events planned to encourage strong employee relationships, including regular team outings or after-work drinks.

Paid Search Agency 78

Paid Search Agency Companies Work Management Class 78

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. There’s a widespread need for new SaaS ideas and solutions to fill existing and emerging gaps in B2B service provision.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Choozle

MARCH 4, 2020

A study by Harvard Business Review even found that gender-diverse teams are quicker to get new technologies into the market. When I started working in the tech industry, I was the only woman in the room for a while. Not just at work, but also outside of work at meetups. Innovation requires a diversity of thinking.

Thought Leadership 61

Thought Leadership Forecasting Startups Class 61

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. We should get a social media software company named after these! I’m surprised you’re actually working today. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. We should get a social media software company named after these! I’m surprised you’re actually working today. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Buffer

APRIL 26, 2022

People often think that because I run a self-care startup, I must live a perfectly balanced life. It wasn’t caused by a major company event or life crisis, just the typical requirements of being a founder. I was constantly making decisions across operations, product, marketing, and growth.

Startups 18

Startups Ad Building Transparency Work Management 18

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Heinz Marketing

SEPTEMBER 2, 2019

By Matt Heinz, President of Heinz Marketing. The show averages 22 minutes long, is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Natalie Severino , Vice President of Marketing for Chorus.AI Thanks so much for joining us.

Top of Funnel 52

Top of Funnel Peer-to-peer B2B Thought Leadership Lead Scoring 52

Parse.ly

AUGUST 8, 2019

There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? Elsewhere, content is still perceived as an overhead cost of marketing. Convene started hearing from landlords and event attendees: “I wish I could work somewhere like this.” I would get so frustrated.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

Adobe Experience Cloud Blog

JUNE 2, 2014

Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Heinz Marketing

JUNE 3, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each and every week we are featuring some of the best and brightest minds in B2B sales and marketing today is no different.

Top of Funnel 57

Top of Funnel Lead Ranking Enterprise Management Work Management 57

Hubspot

AUGUST 5, 2014

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. I was sort of always in marketing. Channel Marketing Associate, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28