SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate.

The Impact of Bad B2B Marketing Data

Zoominfo

Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. 25-33% of email addresses become outdated every year. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? There are two types of list churn to be aware of.

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12 Easy Tweaks to Ask for Reviews via Email

SendX

The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Email marketing. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels. On top of this, designing nearly any lead-generation campaign requires a good number of hours. What’s the churn rate?

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. AI and ML will help to create hyper-personalized and data-driven marketing campaigns. Unbundling strategies will help to improve conversions. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate.

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they're engaging with emails less? Low conversion rates.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. The faster the follow-up with an SQL, the higher the close rate. .

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. By watching your competitor’s profiles, you can get a sense of the content, products, and marketing campaigns they’re running.