Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Having a social presence is a top priority.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Card clicks.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Buffer

DECEMBER 14, 2022

Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers. Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! And even under threat of a potential (but unlikely ) ban, 75% of US brands are planning to increase their spend on the channel in the coming year.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. Fenty Beauty, with over 2.4M

Social Media 90

Social Media Media Content Storytelling 90

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Depending on your target audience , TikTok is a great marketing channel.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

SEPTEMBER 13, 2022

This information can be used to create targeted marketing campaigns across various social media channels. Doesn’t take long to create a tweet that can go viral. High viral possibility. They use YouTube to share helpful and educational videos on a variety of topics related to personal finance. Large user base.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Optinmonster

FEBRUARY 11, 2024

Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. Develop a Mobile App If applicable, developing a mobile app can open new channels for growth, improve customer engagement, and provide valuable data on user behavior and preferences.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Navigate the Channel

MAY 24, 2023

In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. Before the launch, if your product is (almost) ready for distribution, create branded hashtags. Consider your keywords here, as they can’t conflict with your hashtags.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Why ephemeral content works for brands We see many brands using ephemeral content across channels. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. This will depend on the platform and audience.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Valasys

SEPTEMBER 21, 2021

To make good use of these channels, you can learn from past campaigns and brands which managed to strike a balance of creativity and originality. For example, if they think of “I want someone to write my paper for me ”, they should find relevant content on your social media channels.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. But why stop there? These are things people will want to share.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Video is a content goldmine.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. For example, if you look at KLM’s social media campaigns last year, they were on every channel. They felt the need to be everywhere.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube? Thinking of ways to get our content shared across different influencer channels.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media. That’s an understandable feeling.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

ConvertKit

AUGUST 7, 2020

You can find people by searching commonly used hashtags, seeing who has posted recently, or checking out who follows your peers. Use hashtags for extra traction. Sharing the right hashtags with your posts can help spread your content to new people and grow your audience. Maybe you used a different hashtag?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Sprout Social

MAY 2, 2018

The more digitally focused the world becomes, the larger amount companies from the healthcare industry realize that Facebook, Twitter and Instagram aren’t just channels for sharing cat pictures. Finally, the viral nature of social media means it’s easy to spread information about your practice far and wide.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Valasys

APRIL 4, 2023

Typically, businesses use these channels to reach their target audience and personalize their outreach. By analyzing the competitors and the general trends on social media, we could understand what is going viral. You can monitor multiple channels, blogs, and websites for relevant content by leveraging social media intelligence.

Social Media 52

Social Media Media Curation Demographics 52

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform.

Social Media 326

Social Media SEO Media Keywords 326

Sprout Social

SEPTEMBER 6, 2022

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. As such, they’ll ultimately help you grow your channel.

Youtube 114

Youtube Analytics Tools Planning 114

ClearVoice

AUGUST 1, 2019

Using the hashtag #ChefsForPuertoRico, Andres created a way for celebrities, caring cooks and citizens to unite in supporting the island immediately after a natural disaster. He even got other famous chefs to lend their star power. It also familiarized a few million more potential customers with the chef. American Eagle Outfitters.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Optinmonster

APRIL 11, 2024

But since it’s an earned media channel, you can lose control of all your hard work in a heartbeat. You can read more about the nuances between the two channels in our email marketing vs social media marketing comparison post. Follow these tips: First, come up with a hashtag specifically for your contest.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Buffer

DECEMBER 10, 2018

Social media, your website, YouTube , you name it. We’re not saying to go out and create the next viral animal video content, but we do believe there is a way to get creative with video with the goal of attracting an audience that will be interested in purchasing your products. Utilizing product tutorials. Brian : Right.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111