Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities.

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Enter: Marketing attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Martech

SEPTEMBER 11, 2023

It’s not enough to target individual touchpoints for improvements. Customer journeys also provide] the context, the touch points, the channels, the location that they are in as they are trying to accomplish these goals.” Organizations that want happier customers should look holistically at the entire customer journey.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Martech

FEBRUARY 13, 2024

By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale. This strategic alignment led to a 25% increase in cross-selling success rates and a 40% improvement in customer satisfaction scores.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Zoominfo

JANUARY 13, 2021

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. How to Create a Sales Report. Long-term sales metrics.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Owned : Content is produced by a business and published on its own channels (e.g., help companies track content performance across multiple channels and touchpoints.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The days of selling to “the decision maker” are largely over. Ensure that your content is responsive on any mobile device.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Salesforce Marketing Cloud

DECEMBER 14, 2023

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Televerde

MAY 9, 2022

A better customer experience will also increase your sales as you will have more opportunities for upselling, cross-selling, and retaining customers. Big data is the large amount of unstructured data your business gathers from different channels about your customers, company, and buyer behavior. Unify the Customer Experience.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

ANNUITAS

MARCH 21, 2023

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. We will continue to watch how Adobe builds this out as a more cross-functional nurture engine. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Focus on moments we create, not just those touchpoints we capture.

Marketing Automation Services 114

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 114

Zoominfo

JANUARY 13, 2021

And you’ll find that your inbound team operates with a more sophisticated touchpoint management system than your outbound team. A new goal needs to be created to merge touchpoint systems, and have your outbound sales team incorporate it in their day-to-day activities. Let’s continue with our example from earlier.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. These challenges include: Engaging buyers at the right time it the right channel (57%). The modern path to purchase is far from linear when people are bouncing between so many channels.

Work Management 111

Work Management Marketing Management Paid Search Agency Peer-to-peer 111

Televerde

JUNE 13, 2022

A good experience in your call center improves: Cross-selling and up-selling Customer satisfaction Customer retention Bottom line revenue. United teams allow everyone access to data from every touchpoint. Prioritizing their satisfaction over meeting a quota will help you reach your sales goals and increase revenue.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

The Point

JUNE 20, 2018

Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign. Cross-sell/upsell to existing customers. Add a solution like Engagio Playmaker to coordinate plays between departments.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Assigns credit to all touchpoints giving each one full point.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. million by 2030. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. million by 2030. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

SmartBug Media

FEBRUARY 17, 2023

With this information, you can create a differentiated journey for each customer across multiple touchpoints. Device recognition identifies customers based on their operating system, device, and channel. This up-selling, cross-selling technique will encourage them to add more items.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Porch Group Media

SEPTEMBER 29, 2020

Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience. Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. The B2B customer journey is the collection of touchpoints and interactions a client has with a B2B company, beginning with their initial interaction and extending beyond the purchase. What Is B2B Customer Journey Orchestration?

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Optinmonster

MARCH 7, 2024

Its ability to seamlessly integrate across all channels (omni channel marketing) has transformed the way businesses can interact with their customers. Ideal Use Case: Ideal for large enterprises that need a robust platform to manage and personalize customer experiences across multiple touchpoints. Want results like these?

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. By effortlessly providing access to all orders, shipments, and relevant information, this feature not only met but exceeded the crucial objective of enhancing sales and channel support.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Inbound marketing is about building value and trust, NOT about selling.?. ?Content And that’s where ABM comes in.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

QuanticMind

AUGUST 29, 2023

Indeed, this is an area where many players in the financial ecosystem are struggling to meet expectations, and those struggles can be even more prominent in digital channels—where there is typically less human interaction, greater anonymity, and increased fraud risk. This approach, however, is no longer acceptable. billion to $30.02

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Rev

FEBRUARY 15, 2023

The process should include clear handoff points and communication channels to ensure leads aren’t lost in the transition. Implement strategies for increasing the average revenue per customer through upselling, cross-selling and developing more effective pricing strategies.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Televerde

AUGUST 23, 2021

Mobilize Sales to cross-sell and upsell. Cross-selling and up-selling can increase your profits by up to 30%. Using the same personalization research, leverage your SDRs to assist your sales team to craft intelligent and relevant cross-sell and upsell offers.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. As an enterprise, you need to optimize the customer experience on all your channels. Compare conversion rates on your different channels to figure out the best way to use your marketing budget.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

seo.co

MAY 26, 2021

While it might be different in your industry, we know that in ecommerce the probability of selling to a new customer on your website is somewhere in the 1 percent to 5 percent range (depending on how dialed in your website is and what the quality of your traffic looks like). Create a Cross-Sell Campaign.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Liveintent

AUGUST 19, 2021

CRM data is the first-party data your brand has collected from your customers across channels. And you can reach those audiences with personalized, relevant campaigns across channels to nurture audience relationships. Examples of CRM retargeting strategies: Upselling and cross-selling. What is CRM data? You’ll know.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127