Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

WriteSpark

AUGUST 12, 2008

Case Studies. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Conference 120

Conference PR Public Relations Copywriting 120

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Outgrow

MAY 21, 2020

Case Study: Cracker Barrel wanted to create some buzz on their 50th anniversary and called in Hill Holiday for help. Furthermore, they focus on brand communication, PR, and more. Case Study: BBH created a brand-film for Absolut to empower the brand’s transparency and craftsmanship in making Vodka.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Convince & Convert

OCTOBER 23, 2014

The posts are also being shared on Twitter, where considerable engagement is being generated as well. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. Social Media Case Studies' Track 11 #1989lyrics. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. Most businesses don’t have the budgets to pay for professional videos or pay a PR team but these guys will show us how anyone can do it. Geoff also promised some live demos which are always cool.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Convince & Convert

JANUARY 28, 2014

While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Case Study 40

Case Study Case Studies Barriers Buzz 40

Hubspot

DECEMBER 21, 2020

If you're writing copy for Twitter, you have a strict character count, so the copy has to be brief but still appealing enough to get the attention of someone scrolling. Similar to Twitter, Instagram is known for catchy captions. This could be your company's PR team or agency or an internal customer service or support team.].

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Convince & Convert

OCTOBER 16, 2015

In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Yes, this is a PR and marketing stunt—and a clever one at that. To keep this campaign exciting, Chicken Treat was smart to leverage both Twitter and Periscope.

Contingency Planning 147

Contingency Planning Twitter Storytelling PR 147

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. Do you feel like Twitter is one of those spaces that you’re constantly interacting on? I get a lot of information from Twitter — I just don’t tweet a lot.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Outgrow

FEBRUARY 25, 2021

Source: Twitter. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. The best part?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” Follow IBM Research: Facebook | Twitter | LinkedIn. I also look at where we may have holes in calendaring.

Research 107

Research Ad Building Storytelling Content 107

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

LeadsRX

AUGUST 31, 2021

For more detail on Steel City Media’s use of LeadsRx Attribution, LeadsRx Journey and the success stories see their case study. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Fishburn PR for LeadsRx. In May of 2021, Max Motors saw: A 16% lift to its website 5.5 interactions per 15-second commercial 5.8

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. Twitter Blurs the Line Between Adv, PR, Marcom. Twitter Blurs the Line Between Adv, PR, Marcom.

Social Media 40

Social Media Twitter Research Media 40

Biznology

FEBRUARY 3, 2017

Before I get to the list, I’d like to invite you all to join me at the next Biznology webinar I’m giving in March, 10 Inspiring Case Studies of Digital Transformation. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

FEBRUARY 26, 2013

We already do this in the form of case studies. Everyone adores case studies: What Is The Problem/Strategy? Sure, I understand that case studies are vetted, revised, considered, and often-times contrived. What Was Our Solution? What Was the Outcome? Why should I believe what you’re pitching me?

Case Studies 80

Case Studies Case Study Studies Ethics 80

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “Gosh,” he says.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

WriteSpark

AUGUST 19, 2008

Case Studies. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Twitter Updates. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

ClickZ

MAY 25, 2022

Laughing at themselves and taking this novel approach allowed Heineken to also benefit from a substantial Media and PR impact that was another core KPI of this campaign, which reached close to two billion impressions through media relations, social media and influencers. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. Follow @marketingprofs.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” via H&R Block. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

Biznology

SEPTEMBER 13, 2018

I’m not taking a position on whether this was right or wrong, but Nike’s action does represent an interesting case study on the strategic thinking for sustaining a proven and successful brand image. Then why did Nike introduce such a controversial figure in its new “Just Do It” campaign?

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Webbiquity

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Automated welcome DMs on Twitter and the like are obnoxious. Failing to LISTEN.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Vision6

DECEMBER 17, 2023

However, HBO Max’s swift response on Twitter effectively addressed these concerns, showcasing how quick and effective crisis communication can regain an audience’s trust. Let’s see how proper crisis communication can help you avoid disaster. Delegate tasks based on experience and expertise.

SMS 52

SMS Marketing & Strategy Work Management API 52

QuanticMind

APRIL 9, 2020

Building social media campaigns to reach and engage audiences on platforms like Facebook, Twitter, and Instagram. They help your brand to elicit a positive image and help mitigate negative PR on the web. Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. Social Media. Email Marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. If you’re interested in the case study, please read on. Case Study: US Open Marketing. For IBM, the US Open Tennis Championship is kind of like the Super Bowl.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. Then the day Oprah announced she was joining Twitter, that same CMO basically said, “Jason, you’re doing social media.”

Skype 130

Skype Social Media Work Management Storytelling 130