Champion Communications

AUGUST 8, 2023

Check out this case study here. The post PR Insights: Creating Messaging for Complex Buying Groups appeared first on Champion Communications. By understanding your target audiences, and addressing their unique needs, you can create content that resonates with multiple buying groups.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

Check out this case study here. The post PR Insights: Creating Messaging for Complex Buying Groups appeared first on Champion Communications. By understanding your target audiences, and addressing their unique needs, you can create content that resonates with multiple buying groups.

PR 62

PR Buy Buyer Personas Case Study 62

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Examples of outbound e-commerce marketing channels include TV commercials, email marketing campaigns, PR, cold calling, using flyers/brochures, and radio ads. E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Champion Communications

JULY 6, 2023

Additionally, B2B marketers can leverage Threads to share thought leadership content, industry insights, and case studies, fostering meaningful discussions with their target audience. The post PR Insights – Threads vs Twitter: Unleashing the Power of Conversations for B2B Marketers appeared first on Champion Communications.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. This could easily create a PR disaster, but the data allowed Barclays to act quickly. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. A case study. and “Is there a link building opportunity in this activity?”. Where we are now.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Here are some tips to do this.

PR 137

PR Marketing & Strategy Practices Business 137

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding.

PR 52

PR Public Relations Broadcasting Case Study 52

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. A case study. and “Is there a link building opportunity in this activity?”. Where we are now.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Champion Communications

JUNE 29, 2023

Seek their input on blog posts, whitepapers, case studies, and other collateral that they can leverage in their sales efforts. Book in a meeting to find out how we can help here: [link] The post PR Insights: “Sales just will not give marketing the time of day.

PR 62

PR Deliverability Barriers Sales Cycle 62

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

ClearVoice

JULY 29, 2022

Case studies. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? What is PR crisis management? Social media posts. Public relations.

PR 52

PR Public Relations Content Thought Leadership 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Have you tried to convert mentions to links months after a PR campaign ran? I’ll dig into each of these steps in the case study below. The DriveSafe case study.

Case Studies 73

Case Studies Case Study Studies SEO 73

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. When it comes to the proposal, look for case studies about similar technologies and challenges. Where should I start?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Martech

SEPTEMBER 20, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions? Now, there are some really great preexisting tech tools for PR. We are a marketing and PR agency, not a development firm.

Marketing AI 116

Marketing AI Marketing Management PR Press 116

Act-On

OCTOBER 11, 2023

And any shared resources, like operations or analytics, should be clearly defined. Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!)

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. And we use PR Newswire, which is the oldest and largest Newswire, of press releases.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Years ago, when I was studying for an MBA, the company 3M was a case study here. >>> Need an extra pair of hands? Comment: Generally, companies that experiment always seem to do better than peers.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Allocadia

APRIL 1, 2019

Then, every spend goes into Allocadia, tagged according to functional activity: corporate marketing and brand, advertising and PR, trade shows and sponsorships, and content creation and campaigns. First, everyone creates their budgets and forecasts in Allocadia. A Faster, Simpler Budgeting Process.

Case Study 59

Case Study Case Studies Budget Programs Marketing Budget Creation 59

Biznology

JULY 10, 2013

Chris Abraham goes through a real case study for Mizuno Running. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media'

Blogger 80

Blogger Outreach PR Public Relations 80

Sword and the Script | B2B

OCTOBER 31, 2023

Need an extra pair of B2B marketing and PR hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 Today, I want to focus on one specific part of that session: how to pitch influencers.

PR 159

PR Public Relations Case Study Case Studies 159

Moz

JULY 26, 2020

And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com.

PR 71

PR Content Marketing Case Studies Content 71

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche. Capitalize on the Media Landscape Momentum.

Work Management 26

Work Management Marketing Management PR Creativity 26

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98