SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Outgrow

MAY 21, 2020

Case Study: Cracker Barrel wanted to create some buzz on their 50th anniversary and called in Hill Holiday for help. Furthermore, they focus on brand communication, PR, and more. Case Study: BBH created a brand-film for Absolut to empower the brand’s transparency and craftsmanship in making Vodka.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

WriteSpark

AUGUST 12, 2008

Case Studies. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Conference PR Public Relations Copywriting 120

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

OCTOBER 23, 2014

The posts are also being shared on Twitter, where considerable engagement is being generated as well. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. Social Media Case Studies' Track 11 #1989lyrics. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Hubspot

DECEMBER 21, 2020

If you're writing copy for Twitter, you have a strict character count, so the copy has to be brief but still appealing enough to get the attention of someone scrolling. Similar to Twitter, Instagram is known for catchy captions. This could be your company's PR team or agency or an internal customer service or support team.].

Copywriting 101

Copywriting Template Work Management Marketing Management 101

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Case Study 40

Case Study Case Studies Barriers Buzz 40

Convince & Convert

JANUARY 28, 2014

While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. What to Expect: In this case, the session details say it all. Most businesses don’t have the budgets to pay for professional videos or pay a PR team but these guys will show us how anyone can do it.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. Case study. Not only will case studies help you get clients, but they’re a fundamental tool of most sales and marketing teams.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Outgrow

FEBRUARY 25, 2021

Source: Twitter. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. The best part?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Biznology

FEBRUARY 26, 2013

We already do this in the form of case studies. Everyone adores case studies: What Is The Problem/Strategy? Sure, I understand that case studies are vetted, revised, considered, and often-times contrived. What Was Our Solution? What Was the Outcome? Why should I believe what you’re pitching me?

Case Studies 80

Case Studies Case Study Studies Ethics 80

Biznology

FEBRUARY 3, 2017

Before I get to the list, I’d like to invite you all to join me at the next Biznology webinar I’m giving in March, 10 Inspiring Case Studies of Digital Transformation. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Vision6

DECEMBER 17, 2023

Studies have shown that 75% of companies have invested in crisis communication tools and technologies. However, HBO Max’s swift response on Twitter effectively addressed these concerns, showcasing how quick and effective crisis communication can regain an audience’s trust. Delegate tasks based on experience and expertise.

SMS 52

SMS Marketing & Strategy Work Management API 52

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. Do you feel like Twitter is one of those spaces that you’re constantly interacting on? I get a lot of information from Twitter — I just don’t tweet a lot.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” Follow IBM Research: Facebook | Twitter | LinkedIn. I also look at where we may have holes in calendaring.

Research 107

Research Ad Building Storytelling Content 107

LeadsRX

AUGUST 31, 2021

For more detail on Steel City Media’s use of LeadsRx Attribution, LeadsRx Journey and the success stories see their case study. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Fishburn PR for LeadsRx. In May of 2021, Max Motors saw: A 16% lift to its website 5.5 interactions per 15-second commercial 5.8

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Convince & Convert

OCTOBER 16, 2015

In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Yes, this is a PR and marketing stunt—and a clever one at that. To keep this campaign exciting, Chicken Treat was smart to leverage both Twitter and Periscope.

Contingency Planning 147

Contingency Planning Twitter Storytelling PR 147

Biznology

SEPTEMBER 13, 2018

I’m not taking a position on whether this was right or wrong, but Nike’s action does represent an interesting case study on the strategic thinking for sustaining a proven and successful brand image. Then why did Nike introduce such a controversial figure in its new “Just Do It” campaign?

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

WriteSpark

AUGUST 19, 2008

Case Studies. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Twitter Updates. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. Twitter Blurs the Line Between Adv, PR, Marcom. Twitter Blurs the Line Between Adv, PR, Marcom.

Social Media 40

Social Media Twitter Research Media 40

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Display testimonials linked to case studies in your sidebar. A responsive customer support Twitter account?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “Gosh,” he says.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Webbiquity

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Except in rare cases (e.g., Automated welcome DMs on Twitter and the like are obnoxious.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit.

Skype 118

Skype Social Media Communities Case Study 118

ClickZ

MAY 25, 2022

Laughing at themselves and taking this novel approach allowed Heineken to also benefit from a substantial Media and PR impact that was another core KPI of this campaign, which reached close to two billion impressions through media relations, social media and influencers. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

EveryoneSocial

FEBRUARY 10, 2020

It’s everything from creating videos, podcasts, guides and case studies, direct mailers, images and pictures — creating a vast army of multimedia options to extend your communications in multiple ways. . Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. If you’re interested in the case study, please read on. Case Study: US Open Marketing. For IBM, the US Open Tennis Championship is kind of like the Super Bowl.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

QuanticMind

APRIL 9, 2020

Building social media campaigns to reach and engage audiences on platforms like Facebook, Twitter, and Instagram. They help your brand to elicit a positive image and help mitigate negative PR on the web. Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. Social Media. Email Marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59