KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. The purpose? Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 8, 2021

For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Tracking social media mentions on sites like LinkedIn and Twitter can help your business see who is recommending your tool to others. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Even LinkedIn is slowly rolling out live streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 29, 2018

I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Stevens & Tate

OCTOBER 1, 2021

How to target businesses on social media: When most people think B2B sales and social media, they think of Linkedin. While LinkedIn is known as the top social platform for businesses, this doesn’t mean other platforms should be ignored. Easy navigation is key to successful online marketing.

Social Media 59

Social Media B2B Sales Media B2B 59

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. First, target them with a LinkedIn ads campaign. You can also reach me out on Twitter.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MAY 29, 2014

While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

FEBRUARY 12, 2015

B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Bodnar and Cohen’s book has a long title, but it’s a great resource for B2B marketers who want to tailor their social media strategy specifically to their industry.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Hinge Marketing

AUGUST 1, 2014

You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. This B2B marketer brings together a few thought leaders in the space and encourages viewers to submit questions through G+ and Twitter using the #DellHangout hashtag. Repurpose Case Studies for Video.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Online Marketing Institute

AUGUST 7, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hinge Marketing

JUNE 4, 2015

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

KEO Marketing

JULY 18, 2017

Many business owners and small marketing teams try to do digital marketing on their own and find that it is not the best use of their time. They do not have the proper resources, experience, and time to dedicate to online marketing, and simply end up wasting money. Why Digital Marketing Experts are Necessary .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Martech Advisor

JANUARY 24, 2020

The course also offers a study guide to help you prepare for the test. The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. The Strategy of Content Marketing - Coursera. Become a Content Marketer - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hinge Marketing

FEBRUARY 11, 2015

Examples include: Blog posts and short articles Case studies Brief videos (not your firm overview video, but rather videos that demonstrate your thinking around a particular topic) Consideration : “Soft” offers for content that is educational on a more in-depth level and takes a longer time to consume. Online Marketing'

Lead Nurturing 48

Lead Nurturing Email Campaigns Sales Qualified Leads Campaigns 48

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. Get ready to stuff your head with even more LinkedIn marketing knowledge !

Linkedin 28

Linkedin Work Management Marketing Management Planning 28

Hinge Marketing

DECEMBER 1, 2014

Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. A website carries your identity and message to an ever-growing online audience. 8) LinkedIn. But it can do more.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Hinge Marketing

MAY 11, 2015

For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter.

Rules 48

Rules Ideal Customer Profiles Marketing & Strategy Advertising Benchmark 48

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

Biznology

NOVEMBER 10, 2015

I spend years working for Pete Snyder ‘s New Media Strategies — it was sort of like my own personal online marketing PhD — and I am always very proud to be an alumnus of NMS; however, NMS is now MXM (Meredith Xcelerated Marketing).

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Veredict : Those new to Marketing Experiments are in for a treat. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Sprout Social

MARCH 13, 2017

But you could argue that it’s even more important for online marketing efforts. Or how about when LinkedIn sends you emails with information about your connections. Even if you don’t get to a level of personalization that Instagram and LinkedIn use, social proof still matters. Businesses are averaging $6.50

Paid Content 109

Paid Content Conversion Work Management Paid Search Agency 109

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I only have 4,000 Twitter followers, not 200,000. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Case Studies. Content Marketing Stats. B2B Content Marketing Assessment. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Hinge Marketing

OCTOBER 2, 2013

Our study of online marketing for A/E/C firms’ shows that social media marketing helps your firm grow faster and become more profitable. By far, the majority of your audience will be on LinkedIn. That will just lead to drop in your firm’s credibility online. Enter LinkedIn Groups!

Social Media 48

Social Media Social Marketing Tips Media 48