ClearVoice

MARCH 9, 2020

What is the customer journey? Simply put, the customer journey is a map of behavioral scenarios fueled by data. Tracing these pathways and understanding how they connect and intersect forms the basis for a documented customer journey. When we envision the customer journey, we refer to a classic conical “funnel.”

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Navigate the Channel

JULY 13, 2023

Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. Which ultimately means the seller's journey is going to have to shift, too. Which ultimately means the seller's journey is going to have to shift, too. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 78

Top of Funnel Buyer's Journey SMB Peer-to-peer 78

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

BOP Design

JUNE 8, 2021

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies. Onboarding Documents. B2B companies tend to sell fairly complex products.

B2B Marketing 104

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 104

Navigate the Channel

MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Companies were developing ever more sophisticated offerings and ramping up their product development. But as the market evolved, it became clear something was missing.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Revealing deeper search intent: AI models can categorize search queries based on intent (informational, transactional, etc.), Can’t argue against those numbers.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Zoominfo

APRIL 22, 2018

Here’s what we’ve found: Your prospect doesn’t know they have a problem: These prospects are in what we call the “pre-awareness” stage of the buyer’s journey. If the prospect is unfamiliar to you, your company or your products, they won’t let their guard down and discuss pain points. Reference targeted case studies.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. The shift and the case for ABM: Anonymous buyer’s journey. 70% of the buyer’s journey is complete before a buyer even reaches out to sales.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 111

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Did they hear about a poor experience with your company through a colleague? Only 43% of B2Bs say they have a documented content marketing strategy. Create a New Email Journey.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. What Is a Whitepaper Not?

FAQ 101

FAQ Case Studies Case Study Comparison 101

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. This tactic is especially effective for smaller companies. Guest post by Natasha Lane. However, the days of just slapping three one-sentence testimonials on your homepage are long gone.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

GreenRope

DECEMBER 15, 2021

That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year. A marketing strategy is a document that explains how a company plans to drive awareness, conversions, and loyalty in the coming year. Customer journey mapping. CHANNEL SELECTION.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Walker Sands

APRIL 29, 2020

In recent weeks, companies across industries have been relying on their sales and marketing teams to fill revenue gaps created by COVID-19. Since each customer is different, it’s best to have a variety of case studies in your toolkit that speak to your different use cases. Sophisticated sell sheets.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

Convert

JANUARY 30, 2023

Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. His desire to reconcile the gap led to a trial and error journey — trying to build frameworks while still trying to learn from established experimenters. Documented methodologies and SOPs.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

BOP Design

MARCH 30, 2021

They need more information and education before they get there. This is where the nurturing comes in – sharing helpful information to guide them along their sales journey. Is your list filled with contacts at companies that your company would love to work with? Is getting management buy-in a major hurdle for them?

Lead Nurturing 119

Lead Nurturing Planning Top of Funnel Work Management 119

NetLine

JULY 5, 2023

Do you want to know why some companies are up to 59% more likely to get their customers engaged? For instance, let’s imagine we have an operations manager at a manufacturing company, who recently opened up its 5th warehouse. Consideration The third phase in a customer intent journey is consideration.

Intent 98

Intent Work Management Marketing Management Business 98

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Watch: DiscoverOrg documents our own Account-Based Marketing experiment. Where do you get your industry information? Sound familiar?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Hubspot

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. If you ever have any questions please feel free to contact us at [Contact information]. Introduction.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Circle Studio

JUNE 27, 2019

Document all of the content you currently have and then identify what can stay, what needs to be refreshed and what needs to go. Your website should have a variety of content that addresses different questions or concerns depending on where the prospect is in the client journey , from awareness to purchase to advocacy. – Team.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Vidyard

JANUARY 6, 2022

Enterprise sales tools provide the functionality to compile all your core sales enablement requirements with an easy-to-use platform so that your team has the right information at the right times during the customer journey to build your customer base. A key benefit of Salesforce is that it’s exceptionally customizable.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Tomorrow People

DECEMBER 13, 2018

The IT services sector has never been more competitive, so it’s vital to know how to give added value throughout the customer journey, and how to stand out in such a crowded marketplace. This should be a marketing essential for every company with their salt, but it’s always worth re-establishing that quality is superior to quantity.

Work Management 179

Work Management Marketing Management Service Trends 179

Hubspot

JANUARY 26, 2023

We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. Get ready to learn about healthcare, contracts, and accounting — all of which have their own departments in larger companies. Limited liability company. What is digital entrepreneurship?

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Watch: DiscoverOrg documents our own Account-Based Marketing experiment. Where do you get your industry information? Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Navigate the Channel

NOVEMBER 15, 2022

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Content Marketing Institute

OCTOBER 19, 2017

In her case, the gap takes the form of marketing on one side and tech communication on the other. In other companies, the sides (aka silos) go by different names. Whatever names your company uses, the idea is generally the same: Presales teams sell. In practice, no company ever realizes all those benefits perfectly.

Top of Funnel 91

Top of Funnel Planning Content Paid Search Agency 91

Content Standard

OCTOBER 22, 2018

And so it’s an altogether unwelcome surprise that, according to the Content Marketing Institute’s 2018 research, a mere 37 percent of B2B and 38 percent of B2C marketers have a documented content strategy. Almost every marketing strategy starts here, so it’s likely you already have this information documented.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Hubspot

OCTOBER 22, 2020

This is especially true for B2C — unlike B2B, the B2C sales cycle is much shorter and the customer journey much more personalized. This type of marketing automation must be much more personalized and data-driven to best appeal to the individual in his or her specific customer journey. What is B2C marketing automation?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Marketing Insider Group

AUGUST 3, 2015

Most every other study pegs that percentage even higher. Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

LeadSquared

NOVEMBER 4, 2020

The nurturing stage in enterprise sales involves constant communication and knowledge sharing via e-books, whitepapers, webinars, case studies, and more. Digital content consumption is on the rise, and customers are struggling in the deluge of information. Concluding remarks. Content challenges.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Optinmonster

APRIL 15, 2023

A sales funnel is kind of like a map that shows the journey a customer takes from the beginning to the end of the sales process. Learn How to Create a Customer Journey Map (& Convert MORE at Each Step). To see how many leads have downloaded your informational materials, head to your events report in Google Analytics.

Lead Scoring 56

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 56

Scoop.it

OCTOBER 29, 2019

In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople. Source CMI ). Why is this number so low?

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54