Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. This is true with regular media relations, so why do it with bloggers? Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

SEPTEMBER 13, 2018

I’m not taking a position on whether this was right or wrong, but Nike’s action does represent an interesting case study on the strategic thinking for sustaining a proven and successful brand image. Then why did Nike introduce such a controversial figure in its new “Just Do It” campaign?

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. TopRank started as a product/service that we offered in conjunction with public relations services.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. It’s true — online engagement analysis is not for the weak of heart. But I need to stay on top of emerging trends,” I hear you say.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Veredict : Those new to Marketing Experiments are in for a treat. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Social Media and Public Relations.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. of business people changed one or more elements on their business cards each year.”

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 25, 2011

Excellent content spread too, as you’ll find sessions covering the holy trinity of modern online marketing: content, search, and social. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA.

Social Media 128

Social Media Media Blogger Co-Registration 128

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

DECEMBER 20, 2010

(Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.) b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

MAY 18, 2010

Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Ask Amanda About Marketing. Listen here. Grow my email list to thousands of subscribers? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

MAY 12, 2010

You’re probably familiar with the story of Green Eggs and Ham, but just in case, it’s the story of one (unnamed) character trying earnestly to get the character Sam to try green eggs and ham. I feel like the other guy in the story- will you try social media if I give you some great case studies? And that’s just it.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Hubspot

JUNE 24, 2011

What the Google study pointed out is that 89% of them do their search with a degree of urgency. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. 23% research on a smartphone, visit the store to check out the product, then purchase online on their computer.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Convince & Convert

AUGUST 19, 2010

RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Yes in all cases BTW). Yes in all cases BTW). Gary Vaynerchuk has a FPT of 39.26. Have a learned a ton?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JULY 31, 2012

Circulation Marketing Director - Penn. Case Studies in Custom Content. Advertising and Public Relations. Booth-related Services. Director of E-Media - Colorado. Sales Executive - New Jersey. -->. --> Grab this swicki from eurekster.com. -->. UPCOMING WEBINARS. RECENT WEBINARS. Digital Magazines 2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 6, 2010

One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends. For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. I can't wait to read the study now. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40