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9 Proven B2B Marketing Strategies for 2024

sagefrog

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

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24 Data-Backed Reasons to Personalize Your Marketing

Hubspot

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. 83% of shoppers would exchange data for a more personalized experience.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad? For ads, the equation is different. Get a clue.

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Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. We’ve had a lot of new stats to pore over in recent weeks. But it’s well worth your attention.

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Create Your Content.

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