Contently

APRIL 6, 2023

In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

xiQ

MARCH 1, 2023

At the heart of xiQ’s platform is its AI-powered content curation engine, the WorkbenchTM, which pulls together the most relevant and recent articles from the most reliable sources to construct a newsletter that xiQ refers to as a Digest.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. The benefits of the Business Journals partnership: Direct distribution to target audiences. Social and newsletter inclusion from The Business Journals.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Email Newsletters. There has been a rise in the amount of easy email newsletter content that is being created for users covering a variety of topics.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

MARCH 9, 2020

Outsource production and automate distribution to boost your ROI. Newsletter subscriptions. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. First, update it to include current trends. Repurpose top-performing content.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262

Content Standard

OCTOBER 6, 2014

Meanwhile, slightly more than half of video production professionals are tasked with publishing their videos to social media, according to the 2014 Online Video Production Survey and Industry Trends Report. And increasingly, mobile devices are being considered in terms of how viral content can be distributed.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

ClearVoice

JULY 17, 2023

This may involve adjusting your content topics, formats, and distribution channels. The action could be anything from signing up for your newsletter to downloading a whitepaper or even signing up for a free demo. In most cases, Google Analytics provides you with free access to some of the key metrics.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Contently

MAY 13, 2019

When it comes to content distribution, social networks and email platforms get a lot of love. However, your most valuable distribution channel is actually your sales team. If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper. Define Clusters and Topics. Do Your Research. Then comes the research. Who is your competition? Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Convince & Convert

JUNE 20, 2017

For inspiration, start by getting a feel for the trending topics across the web. Using these insights, you will have a good idea of what issues to craft your videos around, and which channels would be most optimal for distribution. You need to know exactly what your demand scope is prior to distribution.

Top of Funnel 162

Top of Funnel Conversion Video Marketing Content 162

Directive Agency

APRIL 26, 2023

By sharing tests, results, and case studies, you can demonstrate your expertise and provide valuable insights to your audience. Posts Influenced by Trends Pulse check: stay connected to stay relevant. Another powerful way to increase engagement on LinkedIn is by creating posts that follow current trends.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Analyzing content in real time, you can answer questions like: Which articles are trending right now? Real-time content analysis differs from historical content analysis , which shows trends over time. Improving article distribution.

Analysis 52

Analysis Paid Search Agency Companies Media 52

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. So just in case, here are some quick pointers: 1. And an arresting visual doesn’t hurt either!

Social Media 117

Social Media Examples Media Urgency Marketing 117

MKT1

JULY 19, 2022

Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. This newsletter is part of a series I’m calling “Content as a Product” This first post is about creating content, the next post is about content roadmapping, and the final post is about distribution.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Distribution. The distribution method will change based on the stage of the funnel. Demand generation isn’t a quick fix.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. And to improve Virgin’s authority in Google’s eyes, they created the ‘ Trending Travel Guide ’ project.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Here is the graph highlighting the preferred communication channels for distributing B2B content.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

ClickZ

JULY 7, 2022

We ask, what trends are emerging? Castaneda also describes the importance of creating clear and contextual playbooks that the centralized team can distribute to each division. “To Within each of those sections in our playbook are case studies or examples. What’s the theme of the day? Or is it vampires?

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Martech

FEBRUARY 18, 2022

Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced. Get the daily newsletter digital marketers rely on. Content personalization and distribution. Processing.Please wait.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. case studies. case studies, and 6.) social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Convince & Convert

NOVEMBER 18, 2016

In a study by Ascend2 , 63 percent of marketers say they have all the marketing technology they need. I create and distribute content that hopefully resonates with our prospects and customers. The Case for Refreshing Your Technology. Whether or not you fully understand the reason for the change, you can see the trend line.

Marketing & Strategy 142

Marketing & Strategy Case Studies Paid Search Agency Press 142

Zoominfo

SEPTEMBER 1, 2019

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty!

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

ClearVoice

AUGUST 17, 2020

But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. Content distribution shouldn’t be an afterthought. Challenges solved: 3 teamlancing case study highlights. Retailers have it stocked.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

SpotMe Blog

SEPTEMBER 15, 2022

In other words, they distribute their top content during events and they use their events to create top content. . They’ll then more likely convince themselves to register for your newsletter or buy your product, for example. What format and which distribution channels does my target audience spend the most time with?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. What you’ll learn: What makes a trend. Binge listen to them at 1.5x

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Convince & Convert

JUNE 20, 2017

For inspiration, start by getting a feel for the trending topics across the web. Using these insights, you will have a good idea of what issues to craft your videos around, and which channels would be most optimal for distribution. You need to know exactly what your demand scope is prior to distribution.

Top of Funnel 103

Top of Funnel Conversion Video Marketing Content 103

Valasys

NOVEMBER 5, 2019

Furthermore, emails are used by 93% of marketers to distribute content. According to a study from Marketing Sherpa, the primary reason people unsubscribe from or stop reading emails is the lack of relevant content. Marketers can use newsletters to send weekly or daily updates to the prospective & existing customers.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

EveryoneSocial

DECEMBER 17, 2020

Since we use our own product every day, I wanted to share some data and insights into our own use cases. Certainly, the marketing and sales aspects are the top areas and use cases. And each use case is impacting our business in some positive and beneficial way. Like the above example, here it is trending for the last week.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Porch Group Media

JUNE 3, 2021

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Email Marketing.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

LEADership

NOVEMBER 1, 2013

In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. E-newsletters – 80%. Case studies – 73%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. An easy way to make sure you cover all avenues is to consider both organic and paid distribution: Organic : Getting viewers to tune in organically is all about your promotion.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129