Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. At the time of our study (February and March 2023), among respondents who shared whether they’ve used generative AI (e.g.,

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Optinmonster

MARCH 21, 2024

In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. Customer feedback is any information that a company collects from customers about their experiences and opinions.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Webbiquity

JANUARY 18, 2024

So, do your research. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Refine Through Testing Again, in case of failure, don’t lose hope or enthusiasm, but fail better the next time until you succeed.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. They may not have the final say, but their opinion counts. Do Your Research. Then comes the research. However, research on blog frequency suggests that the magic number is 11.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. The first research studies were released showing that online reviews could affect sales. Sure, I’ll fill out a survey! We want your opinion! How did we do?

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Perform keyword research.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

B2B Marketing Directions

NOVEMBER 29, 2020

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. More than 75% of the respondents in these surveys were based in the United States. sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Marketing Insider Group

APRIL 6, 2021

According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. Use Storytelling in Your Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Your employees know your brand inside and out and have networks that trust and value their opinion. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. That’s the case with great websites, too. The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. Image Source.

Stats 101

Stats Design Research Word of Mouth 101

KoMarketing Associates

NOVEMBER 29, 2018

Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines. To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.?

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Marketing Insider Group

FEBRUARY 26, 2020

In many cases, it fundamentally changes the way an entire business operates. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. When your employees feel that their thoughts, opinions, and feelings matter, they’ll be more open to adapting.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. In a 2017 report, the global research firm Ipsos MORI wrote, "Myths and misunderstandings [about millennials] abound, with bad research jumping to general conclusions based on shallow caricatures."

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Once again, there are differences between a strategic marketing plan and a tactical marketing plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Adobe Experience Cloud Blog

DECEMBER 18, 2018

That’s why you need to conduct surveys. Truth be told, most of us don’t enjoy taking surveys if we’re honest. People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Does this mean you should give up on surveys? They expect you to respect their time. Absolutely not!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

ClearVoice

JANUARY 15, 2019

No one likes office politics, but research backs up how they can foster counter-productivity. An independent study conducted by Massachusetts Institute of Technology researchers in 2014 came to the conclusion that pack mentality may actually hinder people’s ability to take responsibility and act with integrity toward people outside the pack.

Research 75

Research Opinions Case Studies Social Media 75

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. There isn’t the slightest. Here they are.

Research 51

Research B2B Marketing Work Management B2B 51

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. Collect and publish hot of the press case studies on your blog.

Curation 87

Curation Work Management Marketing Management Service 87

EveryoneSocial

SEPTEMBER 28, 2021

Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information. The same academic study also found that highly differentiated brands earn more positive word-of-mouth. HubSpot ] 70% of people trust consumer reviews online.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. A rebrand should build on this equity, not discard it.

Twitter 78

Twitter Social Media Touchpoints Domain 78

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Perhaps you can even have your support people ask the customer about their opinions after solving an issue (always a good time to ask). Guest post by Natasha Lane. Image credit: ShowMojo.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 You rely on them because their opinions resonate, earned through a consistent display of expertise or an interesting perspective.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. That foundational knowledge is the basis of product design and research. Everyone—from marketers to social media users—loves creators.

Product 89

Product Focus Group Social Media Advertising Agencies 89

6sense

OCTOBER 22, 2021

They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Northwestern University’s Spiegel Research Center found that an online review can increase a company’s conversion rate by as much as 270%. The Flip Side.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Salesforce Marketing Cloud

AUGUST 29, 2022

You probably have an opinion about the effectiveness of our government. Your opinion may have been swayed by your personal interactions with public sector employees and organizations. But new Salesforce research shows that there is still room for improvement when it comes to digital service delivery in the public sector.

Work Management 52

Work Management Service Digital Transformation Transparency 52

DAGMAR Marketing

DECEMBER 31, 2019

Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs. This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64