Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Presence of a customer service or outbound sales and marketing team. My new book will share nine other cases, too. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Martech

FEBRUARY 13, 2024

Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two. This partnership guarantees that martech investments are not just tech purchases but strategic moves that support broader business goals.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Inefficient processes.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Let’s start with that dream customer. What Is a B2B Sales Funnel? Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Heinz Marketing

SEPTEMBER 1, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Effective customer-led growth encompasses more than service and support. Account Management Portals: These are everywhere now.

Marketing Websites 99

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 99

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Marketing Insider Group

JULY 1, 2020

This allows your sales team to gently follow up rather than hounding customers with marketing content. B2B brands can combine these two in a great way – in the form of case studies! Case studies are particularly influential on B2B buyers who’re looking for concrete proof that their investment will pay off.

Lead Ranking 324

Lead Ranking Lead Scoring Planning Leads 324

Salesforce Marketing Cloud

JANUARY 17, 2024

A customer Service Star is a team builder, problem solver, and customer advocate. They’re not only adept at personally delivering great customer service, but also inspire their team to deliver the highest standards of customer care and a next-level customer experience. Find out how in Salesforce’s latest State of Service report.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Zoominfo

APRIL 19, 2023

Sales teams are also leveraging AI-driven tools, like conversation intelligence , in new ways to optimize the coaching process and improve performance. It’s the process of providing ongoing education, guidance, support, and feedback to salespeople, delivered through personalized sessions. What is Sales Coaching?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Lead Liaison

DECEMBER 1, 2022

I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Allocadia

APRIL 3, 2019

The responses to campaigns and programs are tracked in a CRM; to compare investments to impacts, data had to be pulled from a spreadsheet, a report had to be downloaded from the CRM system and then the two data sets had to be merged in a separate spreadsheet. I didn’t like having only half the answer in the form of spreadsheets.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Lake One

JULY 18, 2023

In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth. Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s say you’re describing two different pricing structures for your product: a subscription model that can be canceled at any point, and a higher-cost outright purchase with lifetime support. If your CRM doesn’t already have these features, ask your manager for a tech upgrade. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

JANUARY 26, 2021

Elevating Buying Journeys: Large companies are willing to pay the price for the high level of support they require, and they usually come to the table with clear and realistic expectations. Many companies don’t realize that they in fact already have larger companies in their CRM databases , but fail to rank or score them effectively.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Let’s start with that dream customer. What Is a B2B Sales Funnel? Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. But sometimes those efforts overlap, or each team thinks the other is handling something and, as a result, it’s overlooked.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

SpotMe Blog

MAY 11, 2023

Use of leading life science event technology – The best MedComms agencies use fully compliant event technology that integrates with pharma CRM events management software like Veeva so that you can enrich CRM records with deep event engagement data to drive your next best action.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. It lets local teams customize bots to local markets.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. Even if an integration is in place, it’s important to evaluate it; if a feature you need is missing or you have a particularly high-level use case, something custom might still be necessary.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Terminus

JANUARY 29, 2020

CRM: Salesforce. Solution : After auditing the Terminus/Hubspot integration, the Townsend Security team decided to move forward with a new multi-channel ABM program via the Terminus ABM platform. The post [ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program appeared first on Terminus.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Anaplan: Offers cloud-based sales forecasting software with collaborative features for sales teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

OCTOBER 30, 2023

To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement. Take stock of your team’s analytics, design and technical skills.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Lake One

OCTOBER 26, 2023

The truth is B2B advertising plays a significant role in supporting ABM strategies. In this blog we’ll look at how advertising can specifically align to support an ABM effort. Lake Software provides a platform solution to enterprise HR teams. A key to both Inbound and ABM success is your CRM.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Hubspot

NOVEMBER 28, 2023

Leading with benefits and use cases or case studies. Chad Burmeister , founder and CEO of BDR.ai , supports Wittman’s comment about value-based selling. Naturally, the sales team can control their process with good time management, helpful follow-ups to prospects, creating value in a first meeting, and more.

Work Management 73

Work Management Marketing Management Peer-to-peer High Quality Lead 73

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Salesforce Marketing Cloud

MAY 8, 2024

The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. For example, many teams are connecting customer relationship management (CRM) systems and sharing accountability for metrics like customer satisfaction scores (CSAT) , customer effort scores , and Net Promoter Scores (NPS).

Work Management 52

Work Management Statistics Service Companies 52

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. It all starts (and ends) with data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Salesforce Marketing Cloud

JANUARY 11, 2023

Find your support system 2. Find your support system. When you’re going through something, whether that be a physical or mental health issue or life event, it’s important to have a trusted support system. I’ve also found support in the Salesforce ecosystem. Commit to the journey 3. Set up routines 4.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Sprout Social

MAY 5, 2021

By finding the link between sales enablement and marketing, you can support your business’ sales efforts and make your role as a marketer even more valuable to your business. Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Case studies.

Paid Search Agency 113

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 113