Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

JUNE 10, 2020

Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Marketing Insider Group

JULY 16, 2020

Well, of course, this is not always necessarily the case. Sometimes your leads are weak and they don’t have the necessary intent to use your product or a need that it can solve. Data from our studies show that businesses that create an effective lead nurturing program are able to cut costs by 33% and increase conversions by 50%.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Marketing Insider Group

NOVEMBER 7, 2022

First step is always to start with the business case for your content marketing. Did they fill out a form, register for an offer, buy the product? Source: Edelman LinkedIn study on thought leadership. That is less than the cost of one event sponsorship or a month of PPC advertising. (If Align To Your Business Strategy.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

BenchmarkONE

NOVEMBER 10, 2022

The one you choose for your brand will depend on several factors, including your audience, your goal, and your product or service. Offering education to prospects on your brand and product via nurturing email campaigns. Examples of email funnels are: The free consultation funnel. The product launch funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Savanta

JANUARY 25, 2017

That means that in around 8 out of 10 cases, the winner has already been preordained and the sale is theirs to lose. That negative chatter has a big impact as 42% won’t buy from a supplier known for bad customer service, even if that supplier has a significantly better product than competitors. Customer service is critical.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

Velocity Partners

JUNE 20, 2023

Flight is about saving money and redirecting resources to “more important parts of the business” to stay afloat — like financing, restructuring and whiteboard-wielding consultants. Exactly where will your product save money? Blend this urgency messaging into your existing socials, PPC and landing pages. How quickly?

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

seo.co

NOVEMBER 16, 2020

Sell Physical Products. + Sell Digital Products. + Sell Consulting Services. + Sell Physical Products. One option is to sell physical products. In other words, you set up a traditional ecommerce website and you focus on selling tangible products that then get picked and shipped to the customer.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Outgrow

MAY 28, 2020

Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Their services include advertising, integrated marketing solutions, digital & production. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

The Point

NOVEMBER 27, 2018

In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. Studies show that 55% of B2B buyers conduct their research on social networks, and that social media represents 84% of the influence on purchasing decisions among C-level and VP-level executives. (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I’ve also written copy for web pages, product description pages, and buying guides. Next up, PPC ads and direct response emails! More than 10 years later, I’m a full-time content writer and copywriter. Ruth White.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

SmartBug Media

MARCH 19, 2021

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. How to Build a Business Case for ABM. Resources for Online Advertising and PPC.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hinge Marketing

FEBRUARY 27, 2020

But if you’re running PPC or other text-based ads, you could leverage research statistics to make your headlines jump out. . This raw style of video has seen success in some industries like marketing and consulting. Press releases — This is a tried and true way of promoting a research study.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Outgrow

JANUARY 22, 2020

You can start on your own with blog posts, product reviews, newsletters, etc. And soon, he got involved in affiliate product sales. He has managed to earn over $100000 every year without creating a product of his own. In 2005, he started a blog income case study to prove that you can make money by blogging.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The tests were run on desktop, although in the future we have plans to expand the study on mobile. According to a study by Ahrefs, featured snippets get 8.6% The results.

SERP 66

SERP Google Purchase Intent PPC 66

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Envy

AUGUST 8, 2018

Even well-established companies face continual challenges including high competition, difficulty differentiating their products from others, and gathering enough MQLs. Ben Meir ultimately decided that outsourcing its inbound and PPC marketing would be the best solution. In one year, we increased organic traffic by over 500%.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Moz

JUNE 23, 2020

Robin Lord, Consultant, Distilled. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Rob Ousbey, VP Product, Moz. Throughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. Case Study: MOI launched the ‘Hug a Hacker’ campaign for F5 Networks to boost awareness on cybersecurity.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Moz

JUNE 23, 2020

Robin Lord, Consultant, Distilled. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Rob Ousbey, VP Product, Moz. Throughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

accelerate agency

AUGUST 15, 2021

This isn’t surprising considering that 49% of users state they use Google to discover or find a new item or product. . Look for SEO agencies that have case studies that fit with your company’s needs. . Over 70% of marketers consider SEO to be a more effective strategy than PPC advertising . Why is SEO important for B2B?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. This ability to connect with your audience enables you to sell your product or service more effectively. GetResponse is a nice case in point.

Course 57

Course Webinar Metrics Top of Funnel Advertising Funnels 57

QuanticMind

OCTOBER 30, 2018

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. How much stock you have of each product and when they might run out.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Albacross

OCTOBER 16, 2018

Well, if you’re in the B2B world, that might be the case. For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. The answer is… you should definitely use a lead capture page (or even multiple pages, if your company sells a wide array of products/services).

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

seo.co

APRIL 9, 2020

This works like other white label services, but in case you aren’t familiar, we’ll explain the concept here. With printed or physical products, there may be a literal “white label” that can be customized or replaced with someone else’s branding. Pay-per-click (PPC) advertising. Options for customers. A lack of reporting.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

NuSpark Consulting

OCTOBER 27, 2013

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Directive Agency

SEPTEMBER 7, 2018

I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer. Even though there is this myth that “ PPC happens quickly ” (which we try to dispel here and add clarity to) — in general, SEO and PPC take time to really impact a business.

Search Marketing 40

Search Marketing Paid Search Agency Video Marketing Work Management 40

Convince & Convert

FEBRUARY 26, 2013

The Sales Lion ,” is a very in-demand online marketing consultant and speaker. Those that invest the time to view the hefty pile of pages merit a sales consultation. I offer a free consulting service called “webVision.” At the very least, save the buzzwords for the product pages and data sheets. Those that don’t, don’t.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Hubspot

APRIL 9, 2020

Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? As an email marketer, emailing your subscriber audience with a mix of content and product offers related to your industry is a low-hanging fruit opportunity. Think about it.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. Is this the future of agencies? Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Directive Agency

NOVEMBER 15, 2018

They refine it multiple times and check your product page ranking. They analyze the top 3 options by looking at reviews and case studies. MOFU pages are usually set up as product, solution, service, or industry pages on our client’s websites, and they contain the most valuable keywords. Realistically….

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63